Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

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Publicity Policies Social Media Study 150

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. The sources I grew to know in the space weren’t fatigued by media questions yet and seemed genuinely excited to share what they know. Pictured with a Freightliner Cascadia Sleeper).

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Meeting Automotive Media Transportation 83

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

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Meeting Automotive Engineering Media 66

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Carrie Morgan (@morgancarrie) April 7, 2016. Not free: Story Proof (book). Click To Tweet.

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Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

We’ve been taught to write in a straightforward, factual manner, “telling the news” and leaving the actual story up to the media. It seems making the leap is very difficult for many – even in journalism. Carrie Morgan (@morgancarrie) April 7, 2016. Not free: Story Proof (book). Click To Tweet.

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Storytelling Resources Journalism Examples 100

Maxim Behar

FEBRUARY 20, 2024

Thanks to the social media revolution, we are in the afterlife. Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. And there is no coming back. It didn’t signify any meaningful changes.

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Social Media Facebook Airlines Web 59

Cision

SEPTEMBER 11, 2017

According to our 2016 Shareholder Confidence 365 Study , more than 60 percent of institutional investors claim they receive emails directly from companies they already are interested in, but another 30 percent receive their news primarily from news portals, including Bloomberg and Morningstar. So what do journalists have to do with that?

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Banking Newspapers Study Company 192

PRSay

JUNE 18, 2019

Following the recent launch of the 2019 AP Stylebook, we spoke with Paula Froke, editor of the AP Stylebook and executive director of APME (Associated Press Media Editors), on the evolution of language and some of the book’s new updates for this year. she holds a master’s degree in arts journalism from Syracuse University’s S.I.

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Guidelines Writing Social Media Newspapers 153

Beyond PR

AUGUST 31, 2016

” — The Role of Earned Media in Inbound Strategy. This year’s Content Marketing World kicks off on September 6 in Cleveland, Ohio, The main conference takes place Wednesday, September 7 and Thursday, September 8, book-ended on Tuesday and Friday with workshops and industry labs. – 4:05 p.m. – 3:35 p.m.

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Content Marketing Conference Video Analytics 52

Cision

MARCH 22, 2016

How did you get your start in journalism? Want to get more media coverage? Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email. My favorite social media platform is…. How did you get to this stage in your career? Do you find this to be true? I think so.

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Newspapers Pitching Interviews Writing 120

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

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Newspapers Reddit Journalism Technology 120

Critical Mention

JANUARY 3, 2019

We had the opportunity to speak to Richard and gain his insights into how he completely turned his life around, how his relationship with the media changed, and which channels he feels are most valuable for thought leaders and content creators today. Q: Following your return, did your relationship with the media change? If so, how?

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Interviews Ethics Government Internal 105

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

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Banking Marketing Wireless Advertising 60

Stephen Waddington

OCTOBER 30, 2017

Lord Bell left the agency in August 2016. In 2011, the Bureau of Investigative Journalism covertly recorded some of the firm’s executives boasting of its UK government connections to journalists posing as agents for the government of Uzbekistan. He is sceptical about social media. Lord Bell is recovering from a stroke.

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Wikipedia Government Interviews Ethics 60

Mark My Words

DECEMBER 29, 2015

Harper Lee , who wrote this year’s fast selling book Go Set A Watchman, hasn’t gone public for nearly 50 years. This exception proves the rule that it is the media that are dependent on the stars, not vice versa. 2016 will be about responsibility. Each year journalism becomes ever more dependent on the press release.

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Journalism Wikipedia Film Interviews 60

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. For years, I had people say I would never get a job teaching social media, that social media was a fad, and you can’t get tenure through teaching research.

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Social Media Conference Travel Internal 56

Sword and the Script

APRIL 10, 2018

Similarly, I read the Wall Street Journal, and there are plenty of people that do not. Other readers liked these related posts: Is Media Relations Getting Harder? 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. That’s a premium price tag in my book. [Buried on WCAX]. Talk to Us !

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Engineering Content Marketing Analysis B2B 72

NewsWhip

JULY 21, 2020

The Iffy Quotient , published by the University of Michigan Center for Social Media Responsibility (CSMR) , is the fraction of the most popular URLs on Facebook and Twitter that come from Iffy sites, our tongue-in-cheek way to describe sites that often publish misinformation. the highest in the history of our data (starting in January 2016).

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System Facebook Twitter Software 78

PR Conversations

FEBRUARY 28, 2018

If you have views on this topic, then add a comment here or on social media. I have seen a senior practitioner almost brag that he didn’t have time to read books about practice. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). Dr Kevin Ruck. Co-founder, PR Academy.

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Training Ethics Data Analysis 65

ZudePR

JUNE 6, 2016

Five book recommendations. New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. She is a social media, SEO, Internet marketing and blogging consultant. My two biggest daily challenges are social media and reading.

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Writing Social Media SEO Blogging 114

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire. Build relationships with the media. Book speaking engagements.

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Small Business Nonprofit Local Community 40

Sword and the Script

DECEMBER 10, 2019

4) Better integration of owned, earned and paid media. The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.”

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Marketing Content Marketing Advertising Advertising 105

Mindful Marketing

JULY 28, 2015

We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. We use every tool in the PR toolbox to do that, including inbound marketing and social media. It requires no batteries, no assembly and no customized social media platform. Please tell us about your upcoming book.

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Interviews Communications Storytelling Marketing 50

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

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Ethics Communications Print Television 52

Karen Freberg

AUGUST 11, 2019

TopHat, which is a technology start up company in Toronto that has traditionally done audience response tools for faculty to use in the classroom, also publishes digital books (Emily and I had one published last year with TopHat and have our second edition coming out soon!). Impact of #SMprofs group. Being on the JPRE Board.

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Conference Education Groups Journalism 48

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. A closer listen to the lyrics might make you rethink your social marketing strategy plans for 2016. I’m so fortunate to teach at one of the best journalism schools in the country at Ohio University. We all can agree that now is a great time to plan for a more prosperous 2016.

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Strategy Brand Branding Journalism 40

PR 20/20

APRIL 1, 2021

Scripps School of Journalism spring quarter of my junior year. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. social media). Marketing AI Institute is a media, event and online education company. The Rate of Change is Accelerating. to learn more.

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Education Marketing Conference Agriculture 52

Beyond PR

SEPTEMBER 11, 2017

According to our 2016 Shareholder Confidence 365 Study , more than 60 percent of institutional investors claim they receive emails directly from companies they already are interested in, but another 30 percent receive their news primarily from news portals, including Bloomberg and Morningstar. So what do journalists have to do with that?

Banking 45

Banking Newspapers Study Company 45

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. Mark Hamill (@HamillHimself) September 4, 2016. Hamill’s post-Star Wars work has helped him accrue a massive following.

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Marketing Content Marketing Television Storytelling 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. A former Edelman PR executive published a 300-page book. What’s a marketer to do? “To

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Content Marketing Marketing Advertising Advertising 48

Cision

OCTOBER 31, 2016

are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features.

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LinkedIn How To Mobile Course 60

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. He’s authored more than two dozen books, keynoted several top events, and has a popular weekly newsletter. Start listening: Podcast website. Apple Podcasts. Breaking Brand. Apple Podcasts.

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Marketing Conference Content Marketing Agency 74

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

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Technology Software Company Marketing 12

Journalistics

JANUARY 27, 2016

I’ll warn you, I’ve pretty much shared everything I know on this topic – and as a result, have really written a small book on the topic for you. Journalistics’ success will be a reflection of the success media, communications and marketing professionals obtain through the knowledge and experiences shared via the blog.

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Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

I’ll warn you, I’ve pretty much shared everything I know on this topic – and as a result, have really written a small book on the topic for you. Journalistics’ success will be a reflection of the success media, communications and marketing professionals obtain through the knowledge and experiences shared via the blog.

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Blogging Strategy How To Writing 40