Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. In April of 2016, Facebook decided to change the game and reporting methods for the typical influencer. Want to see how to do this for your blog? Here’s how. Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Onclusive

FEBRUARY 10, 2020

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Onclusive PR Attribution is in no way impacted by the Jumpshot closure.

Media 273

Media Privacy Data Analytics 273

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. It’s not enough to just count what’s easy to count; you must measure what really matters. That’s no longer the case.

Measurement 40

Measurement Comparison Advertising Advertising 40

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. PR coverage has typically been measured by media outlet audience size. Business leaders specifically believe AI is going to be fundamental in the future.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” There’s been a lot of talk about analytics and data this year, which shows agencies are recognizing its importance. Measurement Continues to Evolve. Here’s to an exciting 2016.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

Onclusive

FEBRUARY 10, 2020

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. The Jumpshot closure has affected many businesses which relied on Jumpshot data to power their earned media measurement solutions. Some background on Jumpshot and browser plug-in data sources.

Media 221

Media Privacy Data Analytics 221

Waxing UnLyrical

AUGUST 3, 2016

The first question for Aly and Heather was about what they do, how they each arrived at that spot, and what got them interested in measurement. Aly Saxe (@Aly_Saxe) July 12, 2016. A1: but there was nothing to help us really measure what mattered, beyond vanity metrics. Aly Saxe (@Aly_Saxe) July 12, 2016. That’s amazing.

Report 40

Report Measurement Software Analytics 40

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Hugh Elliott (@HughSElliott) June 15, 2016. Without the right metrics, you haven’t got good measurement.”. Gorkana (@Gorkana) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election. Facebook has also updated its privacy policies.

Ethics 247

Ethics Data Privacy Policies 247

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Flack's Revenge

OCTOBER 25, 2017

Here are the product awards: Best of Show : Talkwalker analytics (won Most Innovative last year). Nice bump from Best Tweeter 2016). Google Data Studio (great for analytics reports). Simply Measured social analytics (“great competitor dashboard”). TrackMaven marketing analytics. Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform. Robert Scoble (@Scobleizer) April 14, 2016. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Marketing 40

Marketing Nonprofit Measurement Banking 40

Waxing UnLyrical

NOVEMBER 20, 2015

Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications. Here’s some of what we talked about: On PR measurement in 2016 and beyond: A2. Hopefully 2016 will be the year AVEs become extinct #measurepr.

Measurement 40

Measurement Google Twitter Groups 40

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. Every profession has its heroes: In football you think Pele, in measurement you think Richard Bagnall.

Measurement 98

Measurement Energy Conference Industry 98

The Proactive Report

OCTOBER 27, 2017

Source: SBA Gov 2016 ) Just over half of them (54%) have a website. And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. There are 28.8

Tools 113

Tools Analytics Google Web 113

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. PR outcomes are measurable. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. Critical Mention adds Google Analytics integration.

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q5: CMOs at big tech cos say content marketing competency 2nd only to measuring ROI. Q8: Is using Google Analytics to track content effectiveness enough? Time: 10 am Pacific and 1 pm Eastern. Guest: Brandon Andersen, Chief Strategist Ceralytics. andersenology.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q5: CMOs at big tech cos say content marketing competency 2nd only to measuring ROI. Q8: Is using Google Analytics to track content effectiveness enough? Time: 10 am Pacific and 1 pm Eastern. Guest: Brandon Andersen, CEO and co-founder of Ceralix. andersenology.

Strategy 100

Strategy Marketing Content Marketing Twitter 100

Beyond PR

AUGUST 31, 2016

Instead of focusing solely on creating content, content marketers now spend most of their efforts on content distribution, analytics, and optimization. Tell your teams who your target audience is, what they are creating, and your measure of success. The reason for this is simple. – 4:05 p.m. – 11:50 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. You may want to ask for a screen shot of their analytics to confirm their reach and activity claims. But don’t just measure the success of your program. How long do you want the content to live?

Marketing 156

Marketing Guidelines Measurement Analytics 156

The Proactive Report

JULY 23, 2017

DemandGen Report – 2016 Content Preferences Survey ). CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Altimeter ). IMPROVE YOUR CONTENT STRATEGY. Your customers are reading this information online.

Strategy 149

Strategy SEO B2C Engineering 149

Shift Communications

MARCH 11, 2016

Edison Research released its 2016 Infinite Dial digital landscape recently, and it’s amazing. The Snapchat Problem: Measurement. The quandary facing marketers and communicators is this: Snapchat provides almost no meaningful measurement. We can’t manage what we can’t measure. Stay tuned. Christopher S.

Real Estate 60

Real Estate Analytics Measurement Course 60

Sword and the Script

SEPTEMBER 3, 2019

Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”.

Analytics 68

Analytics Report Technology Pitching 68

The Resolution Blog

NOVEMBER 25, 2015

Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics? PR planning for 2016? Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? PR has changed.

eBook 120

eBook Google Tools Analytics 120

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Beyond PR

JULY 20, 2017

However, many professionals continue to use disjointed platforms and standalone measurement tools to manage and analyze their campaigns. Edelboim has served as Cision’s President of the Americas since December 2016. Communicators must use a multi-channel approach to effectively reach their target audiences – no secret there.

Communications 64

Communications YouTube Analytics Instagram 64

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Contently - Strategy

JUNE 25, 2020

Well, at the start of the 2010s, just about every marketing automation and analytics platform claimed to have the intel that would make our jobs easy and our results foolproof. Step 5: Measure what works and optimize for the next round of content creation. Whatever kind of success would get you to sign on the dotted line.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Stephen Waddington

OCTOBER 22, 2019

The Cision Cloud platform includes listening, influencer identification, content planning, channel distribution and measurement. Cision’s media attribution model provides a means of quantative digital measurement but requires a cookie to be dropped on an earned media website. We’ve got communications in our sights,” he said.

Tools 60

Tools Enterprise Software Technology 60

Shift Communications

AUGUST 7, 2017

growth from quarter to quarter for Twitter’s monthly active users: Twitter, during its earnings call, said that their analytics are subject to high seasonality. This presents a potential quandary to marketers; Twitter’s open data stream forms the backbone of most social media marketing and influencer marketing measurement.

Twitter 92

Twitter Social Media Media Conference 92

Sword and the Script

JANUARY 7, 2020

Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. You also have the ability to apply the analytics to the results in a sidebar. Here’s a look at the analytics sidebar: Agility provides a couple of different views here too.

Tools 83

Tools Comparison Media System 83

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. Historically, PR has been a bit of a black box in terms of how much it “helps.” PR outlasts advertising.

Advertising 150

Advertising Advertising Data LinkedIn 150