Deirdre Breakenridge

FEBRUARY 15, 2017

ET, the #PRStudChat community will gather to discuss the different opportunities in PR from owning your own business to agency PR and in-house communications for an organization. 4. What characteristics do professionals look for in an interview candidate? On Wednesday, February 22nd, at 8:30 p.m. A follow-up blog post by PR 2.0

Twitter 281

Twitter System Community Healthcare 281

Sword and the Script

APRIL 12, 2022

million in 2016. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Deirdre Breakenridge

JULY 9, 2018

When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. These tips will also help you stand out in interview and applications. Most teams in PR agencies are organized by specialty. A Guest Post by Sedale McCall, Digital Analyst, GPG. Use your teacher’s network.

Social Media 150

Social Media Media Case Study Analytics 150

Cision

FEBRUARY 23, 2016

Jim Hawker, co-founder and owner of London-based PR agency Threepipe, says focusing on the PESO model when working with clients helps his team be effective. What drew you to the PR industry? The PR industry has delivered everything I was looking for when I set out looking for a job in 1996! Can you explain what this means?

Analytics 120

Analytics Agency Newspapers Community 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

MARCH 1, 2016

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers. It’s present in every industry.

Technology 120

Technology Industry Storytelling Strategy 120

Ethical Voices

FEBRUARY 26, 2024

Pete area, but I’ve worked in agencies, corporations, and my experience spans a variety of industries including academia, banking, government, healthcare, tourism, and utilities. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted?

Ethics 92

Ethics Healthcare Government Energy 92

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. The whole industry is changing which is a good thing, I am all for innovation in our sector – I love looking for new ways of doing things.

Interviews 35

Interviews Writing Blogging Social Media 35

Shift Communications

MARCH 3, 2016

But behind the curtains of flash and pizzazz – from the most buzzed about unicorns and big dog brands leading the industry – what, or who, brings it all together under one roof? First year registrants should try to attend my short “Welcome to SXSW 2016” remarks on Friday morning, March 11. Julie Frey. Account Manager. Sara Lasseter.

Interviews 60

Interviews Conference Creativity Community 60

The Resolution Blog

MAY 24, 2017

Launched in January 2016, the brand had one fundamental problem — low awareness. By outsourcing we remove ay client concerns over this” The ‘mark your own homework’ culture too often found in agencies is open to abuse and we hear horror stories of evaluation statistics being ‘massaged’ to meet client need.

Measurement 136

Measurement B2B Google Financial 136

Cision

JANUARY 27, 2016

In this interview, he discusses his agency’s partnership with financial organizations and the role that communication plays in the industry. There is a lot in the pipeline for 2016 as Investopedia continues to grow. Vested is entirely devoted to understanding and supporting the financial industry.

Financial 120

Financial Trends Data Industry 120

Stephen Waddington

OCTOBER 30, 2017

Lord Chadlington will interview his fellow peer Lord Bell on 7 November in London. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. Lord Bell left the agency in August 2016. He is sceptical about social media.

Wikipedia 60

Wikipedia Government Interviews Ethics 60

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

OnePitch

DECEMBER 13, 2022

She also covers the DE&I and the future of workspaces from an agency perspective. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. But the problem with that is then you see stuff you’re like, “Hmm, 2016. Her Inbox & Pitches. [00:02:08]

Pitching 52

Pitching System Video Television 52

Sword and the Script

APRIL 16, 2019

Its acquisitions have included one of those two press release companies – Cision bought PR Newswire for a reported $841 million in 2016. I may also consider an Off Script Q&A interview , but probably no more than a couple per year. In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

AUGUST 22, 2017

He’s my guest for this latest interview in the Off Script series. It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. An MBA is not required for success in the industry but I would highly recommend it. Meet James S.

Internal 72

Internal International Interviews Trends 72

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out.

Healthcare 0

Healthcare Creativity Consumer Government 0

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. At the end of 2016, we decided to share what we were learning along the way via a blog, Marketing Artificial Intelligence (AI) Institute. So what does it really mean?

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

OCTOBER 15, 2016

Every generation has an icon, and perhaps every industry too. Mr. Ogilvy is one of mine and his 1992 interview is included below and the inspiration behind the theme of “icon” for this week’s three Unscripted Marketing links, which follow below. Such awards have plagued the PR industry as well – and it’s easily gamed.

Advertising 60

Advertising Advertising Print Interviews 60

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits.

Social Media 128

Social Media Agriculture Marketing Media 128

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100

PR Conversations

FEBRUARY 28, 2018

I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). They could also profile and interview academics and authors.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

NOVEMBER 26, 2016

Although the Big Soda company sold Columbia Pictures seven years later, they made a lasting impact on the industry. The Marketplace interview was based on the article titled You Can Blame Soda Brands for the Rise of Product Placement in Entertainment by Kevin Lincoln and Charles Bramesco. Many B2B agencies are good at content.

Brand 60

Brand Branding Content Marketing Film 60

Shift Communications

MARCH 22, 2016

In case you missed it, the below SHIFTxSW blog series was created to help guide you through your time here in Austin: SHIFTxSW part 1: Interview with Hugh Forrest. As promised, below are event recaps from attending media to give depth beyond our own “feet on the street” view of SXSW 2016. Esquire: The 12 Biggest Winners of SXSW 2016.

Privacy 60

Privacy Hotels Film Data 60

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Norton's Notes

APRIL 15, 2016

I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy. The interesting angle that is floating about in 2016 is social video, streaming and of course virtual reality.

Blogging 28

Blogging Training Consumer Interviews 28

PR Conversations

MAY 24, 2016

These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues. These two women remained in the occupation, demonstrating personal career agency in stepping away from the gendered notions that women should focus on female issues.

Publicity 41

Publicity Agency Study Mobile 41

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? When PR Turned to the Dark Side ”). They’ll notice you.).

Pitching 43

Pitching Journalism Tools Agency 43

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel. Looking for an agency partner that can both bring ideas and execute on them? Consider the following: Cybersecurity.

B2B 62

B2B Marketing Survey Study 62

Stephen Waddington

MAY 23, 2018

In a podcast interview Paul Sutton said the images served as highly visible warning signs for practitioners. It claims that the UK PR and communications industry is worth £13.8bn up 7% since 2016, and employs 86,000 people. Here’s our estimate of tools capability in five years plotted against GBOK PR skills and abilities.

Analysis 60

Analysis Technology Tools Exercises 60

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Stay tuned in 2016! We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Leverage relationships.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today.

Infographics 150

Infographics Course Survey Agency 150

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry.

Marketing 74

Marketing Conference Content Marketing Agency 74