ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes it’s a large and risk-averse company in a regulated industry that’s scared to release information.

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Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

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Agency Energy Crisis Management Industry 89

Remote PR Jobs

SEPTEMBER 25, 2023

However, racial and gender representation in the industry remains skewed. According to the Bureau of Labor Statistics , the ethnic makeup of the PR industry in the U.S. public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%

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Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

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Agency Report Print Healthcare 161

Solo PR Pro

OCTOBER 31, 2023

Today, with more companies adopting remote work there are fewer barriers than in the past for solos that desire to grow a bigger agency without going the traditional brick and mortar route. In this blog post, we share some of the obstacles you might encounter, along with a few tips and strategies for growth in the PR industry.

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Agency Publicity Training Financial 68

5W PR

JUNE 21, 2021

While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled. Researching the Journalist.

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5W PR

MAY 27, 2021

Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent. However, not all PR professionals are equipped with the necessary skills that make for a successful interview. . Before the Interview. During the Interview.

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Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself.

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ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

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Deirdre Breakenridge

DECEMBER 24, 2014

There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. You’ll meet great professionals in the industry who are always happy to offer advice and guidance. Join your college alumni LinkedIn group and connect with alumni who are in your industry.

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5W PR

FEBRUARY 19, 2024

5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

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Consumer Industry Brand Branding 78

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

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Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

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Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry.

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NRPR Group

SEPTEMBER 7, 2021

PRfect Pitch focuses on interviewing media professionals and event managers who PR agencies pitch regularly on behalf of their clients. […]. The post Four Takeaways From PRfect Pitch Interview with Forbes Contributor, Sharon Edelson appeared first on NRPR Group.

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Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

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NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media people and event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Author, Publicist & Journalism Expert, Howard Bloom appeared first on NRPR Group. We also […].

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Interviews Journalism Pitching Groups 98

Critical Mention

MAY 15, 2019

One primary goal is to help marketing agencies. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. In the same way, a marketer should stay aware of trends, discussions, and engagement in his or her industry.

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Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

AUGUST 12, 2019

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the company want to be recognized as an industry disruptor? Do you have a real story?

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Landis PR

MAY 2, 2022

PR is a constantly changing industry, but a few aspects are guaranteed: 1. Helping clients achieve the best coverage means interviews with the media. Even the most prepared managers are often reluctant to speak with the media and don’t know what to do when invited to give an interview. You will never finish your to-do list.

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Interviews Media Training Media Relations 59

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing journalists and other media people who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Editor & Publisher of Stacey on IoT, Stacey Higginbotham appeared first on NRPR Group. As the […].

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Ishmael's Corner

NOVEMBER 11, 2016

Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. Here’s the unfiltered version of a Q&A that touches on topics ranging from the future of communications to our differentiation. Happy 20th Anniversary on your operation in Asia!

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Interviews Agency Communications Storytelling 113

ImPRessions - Crenshaw Communications

APRIL 13, 2023

As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. As I proceeded in the interview process, I noticed more people in the company like me. The problem is simple.

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Employee Community Groups Interviews 156

NRPR Group

NOVEMBER 23, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways from PRfect Pitch Interview with Former USA Today Columnist, Jefferson Graham appeared first on NRPR Group. As the […].

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Interviews Pitching Groups Agency 98

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms? Have solid and relevant connections.

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Agency Healthcare Interviews Creativity 71

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Mika outlines above.

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Interviews Radio Small Business Pitching 284

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. billion dollars.

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Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

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How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

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The Resolution Blog

JANUARY 31, 2019

I interviewed Jim for the latest episode of the PR Resolution podcast. Jim’s industry insights are golden nuggets of knowledge for anyone in Public Relations, which makes his new role at SWNS media group so interesting. Listen now. Also available on iTunes and Spotify.

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Industry Publicity Groups Interviews 120

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. With this record-breaking increase, PR agencies have pivoted their strategies to reflect the crowded investor market and have created a successful plan to navigate and elevate the partners and brands to maximize exposure. Future B2B Opportunities.

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MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

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Agency Interviews Film Advertising 97

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

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Interviews Media Agency Conference 74

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

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Agency Interviews Journalism Instagram 284

Konnect Agency

JANUARY 7, 2022

By working with a PR agency experienced in B2B marketing and the franchise industry, their team of experts can help create a fully integrated multichannel program for your franchise development needs. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

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Agency Local Newspapers Interviews 52