Interview with Larry Kim

Critical Mention

One primary goal is to help marketing agencies. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. Our Agency Directory is a way for marketing agencies to gain MobileMonkey certification and join the network of thousands of other agencies that excel in Messenger Marketing. Blog Career Advancement Communications Interviews Marketing Social Media Trend

Interview with Davis Mallory

Critical Mention

Unfortunately, that’s not how the music industry works. I booked that with my assistant and not a booking agency. Already having an intriguing story to tell, Davis gave a TED Talk on his path out of Reality TV and into the music industry titled “Achieve Your Creative Dream.”. The post Interview with Davis Mallory appeared first on Critical Mention - Media Monitoring. Blog Career Advancement Communications Interviews Marketing Social Media Trends

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Media Interview Shares Perspective on the Future of Communications (and a few back stories on the Agency)

Ishmael's Corner

Spending time in Singapore at the start of the month to celebrate our 20-year anniversary of operating in Asia included a few interviews with journalists. The post Media Interview Shares Perspective on the Future of Communications (and a few back stories on the Agency) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Impact Culture to Impact Sales: A Q&A with the Martin Agency’s Jaclyn Ruelle


We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019.

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro.

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Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

PR Expanded

There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. You’ll meet great professionals in the industry who are always happy to offer advice and guidance. Join your college alumni LinkedIn group and connect with alumni who are in your industry. It’s a great way to get advice on how to break into the industry and learn about new industry trends. Interview Mentoring PR 2.0

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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Building A Wildly Successful PR Agency: The Doug Spong Interview


What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. The coup de gras for the dairy industry was an ABC-TV “20/20” piece which portrayed the ADC as engaged in a feud that made them look ridiculous. Which rival PR agencies do you admire? “My

AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh


AirPR: With PR as a focus, you have included marketing and advertising into your agency. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Mika outlines above. The post AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh appeared first on AirPR. “Nail the elevator pitch.”.

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Does the company want to be recognized as an industry disruptor? Understanding the mission is essential for the PR agency to properly plan, position and execute a campaign on behalf of the client.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective. Here are some things to keep in mind for an agency rep who needs to balance client loyalty with objectivity. The post Can A PR Agency Be Too Loyal?

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation.

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Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Is industry specialist the right path for you? If so, the agency route might be the best for you.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

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The future of PR: an interview with Maja Pawinska Sims

Stephen Waddington

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. A call from Maja puts you on your wits but her contribution to the industry makes it a better place. Maja has spent two decades working in and reporting on the industry. Like many agency types making their way in the industry I pitched her stories.

The Best Way to Handle a Bad Media Interview


Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. However, while good interviews have the potential to improve a firm’s credibility, deliver stronger results from their marketing campaign, and even strengthen their reputation, a bad interview can have the opposite effect. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly.

3 tips for establishing a strong client/agency partnership

PR Daily

Here’s how you can make sure you get the most from your agency partners. “We We don’t think of you as our PR agency, you’re part of our team.”. A truly symbiotic partnership between an agency and client is hard to come by, and typically doesn’t happen overnight. When a great client/agency partnership hits its stride, whether that’s two months into the relationship or two years, the results are magic.

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PR Interviews: Michael White Lansons

Norton's Notes

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. My first interview was with Arik C. Delivering innovative digital solutions as part of an integrated team, working with some of the most skilled practitioners in the industry.

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Industry insiders should pay attention to see just how much of their privacy consumers are willing to trade away. Woodward interview on #MeToo book derails. Veteran journalist Bob Woodward was invited to interview the authors of the new book “She Said,” written by journalists who helped break the Harvey Weinstein story, which led to the #MeToo movement. However, the interview quickly went up in flames as Woodward interrupted and made suggestions that the crowd readily booed.

How I Started One of the Top B2B Agencies

B2B PR Sense

I’ve been around the public relations industry enough for it to seep deeply into my bones. Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. Recently, I opened up in an interview with Native Society about my personal experience in the public relations industry -- as well as some of the tenets that my company was founded on. You can also check out the full interview here.

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The news industry in 2019 and how it affects Public Relations

The Resolution Blog

I interviewed Jim for the latest episode of the PR Resolution podcast. PR Resolution podcast: The news industry in 2019 & how it affects PR We talk about the changes he saw at the Daily News and the Huffington Post, the new competition publishers have with social media platforms, what now makes a successful story and how PR teams can best work with journalists. The shift in news consumption in recent years has seen the publishing world adapt and change hugely.

Q&A: Finishing College and Beginning in an Agency

Shift Communications

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? When looking for agencies to apply for, it can be difficult to know where to start or what it is you are looking for.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other. Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT? It’s service industry math. PR is a service industry. That’s only great if you’re a one-person agency.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller


Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work.

Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients.

SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

Shift Communications

But behind the curtains of flash and pizzazz – from the most buzzed about unicorns and big dog brands leading the industry – what, or who, brings it all together under one roof? cta] The post SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Events interview SXSW

PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. 1. What is your area of specialism/industry?

My recent interview with Vuelio

Norton's Notes

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. What advice what you give to PR agencies who want to boost their social media presence this year?

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview. As more brands forego traditional advertising but increase overall PR spend, communications partners need to be integrally involved with brand culture, messaging, sales strategy and the industry landscape.

Four Big Secrets Digital Agencies Don’t Tell: Part 2 of 4

Rock the Status Quo

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them. Many, many agencies are touting themselves as digital agencies when the truth is that they excel at one digital skill. Agencies

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Interview with Influencers @laurenmagenta and @feedmedearly


Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. To get a better understanding of the influencer side of the business, I interviewed two of my favorite influencers, @laurenmagenta and @feedmedearly. Here is what they had to say: How did you get your start as influencer and how did you decide on an industry focus?

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. An interview is not about answering a reporter’s questions! 1: an interview is an amazing opportunity to tell your story.

5 traits that give PR agencies a leg up

PR Daily

Organizations both big and small turn to PR pros—sometimes in-house, sometimes from agencies—to boost brand awareness, strengthen their reputations and increase sales. Here are five weapons that give PR firms the lead in providing valuable services to clients in a variety of industries: 1. PR is all about relationships, and a good PR agency has already spent time cultivating them with reporters and other influential people that can give organizations a boost.

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4 alternatives to spewing your boring agency news

PR Daily

Here are ways to repackage your industry news to get the coverage you want: 1. Turn new hires into profiles in industry leadership. is always looking for thoughtful industry analysis or actionable tips for modern PR professionals. Make anniversaries about developing industry trends. Congratulations on your storied success in the PR industry. You’ve got a unique perspective on how the industry has changed and where new technology and best practices will lead.

PR Interviews: Heather Baker Editor of the B2B PR Blog

Norton's Notes

As you are probably aware over the last few months I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. The first interview was with Arik C. What is your area of specialism/industry?

8 ways to select the perfect PR agency

PR Daily

The time has come to hire a new PR agency; with so much at stake, you’ve got to get this right. Hiring a new agency is both exciting and daunting: It’s a big opportunity with lots at stake, yet you have to squeeze it in while doing your primary job. You want to hire an agency that will grow with you into the future, but that’s becoming increasingly difficult. According to the Bedford Group , the average client-agency relationship tenure in 1984 was 7.2 Agency size.

Why do women at PR agencies earn less than men?

PR Daily

There’s a gender wage gap at PR agencies and in our industry overall, and it’s getting worse. The difference is particularly striking when you consider that women predominate in PR, particularly at agencies. The pros interviewed. by PR Week call for pay transparency, strict equality standards for starting salaries, and for change to be institutionalized by agency leaders, beginning with their own teams.

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From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor. You’ve gone from a creative role to starting an agency from scratch and hiring people.

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PR Interviews: Arik Hanson – 20:20 Vision

Norton's Notes

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview is with Arik C. His business focuses on delivering results through an integrated mix of digital and traditional PR and marketing channels – so very much like myself and my agency Prohibition. What is your area of specialism/industry?

The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens


In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. This interview has been edited for length and clarity. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? Case Study Interviews case study interview MHP