PRSay

MAY 26, 2020

“The general public became terrorized by media stories about the pandemic,” said Jennifer Smith, APR, Broward Health’s associate vice president of corporate communications. “In The campaign also includes TV spots and messages distributed through government-relations and community-affairs channels. Taking care of communications staff.

Communications 189

Communications Crisis System Healthcare 189

Waxing UnLyrical

MAY 2, 2019

Since 2009, the Harmony Project has connected thousands of people in Columbus, Ohio across social divides through the arts, education and volunteer community service. However, as the organization has evolved, Harmony Project struggled to evolve its messaging to accurately convey its current role in the community.

Case Study 50

Case Study Study Community Nonprofit 50

MaccaPR

JULY 24, 2019

The beauty brand Dove and its agency, Ogilvy & Mather Chicago, executed this challenge as part of its “Choose Beautiful” campaign in six countries, asking women to make this decision. Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations.

Corporate 116

Corporate Retail Policies Employee 116

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

AUGUST 31, 2021

She used the opportunity to step out on her own, forming Thought Bubble Communications , a boutique agency with a focus in multicultural PR. One of the key differentiating factors Meredith immediately noticed being on the agency side was the need for project and account management skills. That’s where [the name] came from.”.

Meeting 98

Meeting Real Estate Energy Agency 98

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal. We encourage clients to think about a PR budget as more than agency time spent solely on earned media outreach. Clients with just causes.

Pitching 120

Pitching Consumer B2B Survey 120

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. There are exceptions but they are limited.

Storytelling 78

Storytelling Internal International Social Media 78

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 108

Media SEO Analytics Analysis 108

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. At the end of 2016, we decided to share what we were learning, leveraging HubSpot to launch the Marketing Artificial Intelligence (AI) Institute. That’s what we aimed to discover.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

AUGUST 1, 2016

corporations and major public relations agencies are making small but impactful changes to transform the industry. In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. Nevertheless, a large number of U.S. According to the U.S. Census Bureau, by 2020, 36.5

Resources 60

Resources Education Ethics Corporate 60

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. But, suddenly, with more brands considering audio content as part of their mix, audio production skills are also in demand (this is the 2016 addition). All of it. 2: Video AND audio production skills. No doubt about that.

Instagram 60

Instagram Analytics Mobile Employee 60

Communications Conversations

MARCH 29, 2019

Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. Jordan has a true passion for communication and sports! She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

Two weeks later, a disturbed veteran stormed the same venue, blasting employees and dancers with a semi-automatic pistol, before killing himself. These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. And REI invites its community on adventures to experience “global cultures, flavors, and wonders.”.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

JANUARY 12, 2017

As a refresher, in our previous post, we shared that public relations describes a series of strategic actions taken in order to foster and maintain a relationship between a business and the people they want to do business with—their customers, employees, competitors, etc. Casey Egan. Marketing Analyst.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. Singer and Eurovision Finalist 2016. I love working with you and with M3 Communications Group, Inc. And what always impresses me most is how much your employees love you. Bye bye! . Poly Genova. Hi, Maxim! See you soon! .

Energy 52

Energy Groups Internal International 52

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Stay tuned in 2016!

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

FEBRUARY 24, 2016

Snapchat has become one of the most popular and talked about platforms for 2016. Some of your employees or interns may be more visual in nature and like information that is short and concise, so this may be a good platform to use. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

AUGUST 22, 2017

It’s a tall order to work full-time at an agency and then go to school all day two weekends per month, but I am enjoying this period in my career so much. 2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. It is not easy but it is well worth it.

Internal 70

Internal International Interviews Trends 70

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. Build a community.

Leadership 398

Leadership B2B Community Viral 398

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm. Courtney Mains @courtneyamains. nominated by Dean Mundy).

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 9, 2019

2016: $92,125. 2) Median PR salary by in-house, agency or non-profit. Corporate positions do tend to pay more than agency positions – and that remained true this year. Non-profit communications salary was $85,000. I suspect the risk of employee turnover is higher than these numbers indicate. 2018: $95,000.

Publicity 94

Publicity Survey Comparison Report 94

Ethical Voices

DECEMBER 12, 2022

I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. Our agency is committed to sharing our diversity numbers. We need to do better like most agencies. We’re doing okay. Well, 100%.

Ethics 73

Ethics Brand Branding Internal 73

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 13, 2017

According to the 2016 National School Census , a third of children under 10 are from a non-White background. There are PR specific examples of this, HP and Levano have both insisted that PR agencies which pitch to them are able to demonstrate their commitment to diversity. Finally, the moral imperative.

Training 80

Training Groups Industry Examples 80

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. I resolved to do something about it. What is Deep Work? It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. Spaceship Media is a US start-up that seeks to support dialogue between polarised groups through community management.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

DECEMBER 12, 2017

Similar to what is currently going on as a result of the 2016 election in social media, I feel there will be an increased and possibly dramatic focus on message attribution across all channels. Lou Hoffman | The Hoffman Agency. And there are some real gems in that certain whitepaper from 2016. Susan Kostal | Stet.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

MaccaPR

MARCH 2, 2017

Those were questions I asked while preparing for a lecture before a tribe of shiny-eyed, impossibly young and disarmingly idealistic PR students at Metropolitan State University in Minneapolis earlier this month (thanks to professor Rose McKinney of the Pineapple RM agency for the invite).

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 93

Social Media Marketing Media Creativity 93

ImPRessions - Crenshaw Communications

NOVEMBER 10, 2020

It was hit with an employee gender-bias lawsuit in 2019, and just last month Warren Buffet’s Berkshire Hathaway sued the firm for fraud over a transaction that went bad. Jones Day has worked with the president since 2016, when partner Don McGahn began to advise the Trump campaign. No stranger to controversy. Probably not.

Reputation 296

Reputation Employee Groups System 296