Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Want to deliver valuable content in 2016? And social media is another 2015 trend on the list and is likely to make waves in the year 2016.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. When we got on the topic of the most useless way of measuring content we’ve ever seen, there was lots to say: A4 “Likes” on Facebook. Twitter Facebook Google+ LinkedIn #measurePR Recap (October 2016): Measuring Content. Empty #measurepr.

Measurement 40

Measurement Comparison Banking Print 40

The Resolution Blog

DECEMBER 17, 2015

Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage? When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. In short, no.

Measurement 120

Measurement Analytics SEO Google 120

Shift Communications

DECEMBER 11, 2015

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 103

Blogging Content Marketing B2B Social Media 103

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. Cision (@Cision) May 24, 2016. Test & Measure. Whenever trying out a new data method, it’s important to test, measure and reflect. Cision (@Cision) May 24, 2016. ” – @waxgirl333 #prsascc.

Data 120

Data Conference Measurement Pitching 120

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. If you are a PR pro in 2016, you are most likely still trying to describe what you do.

Television 100

Television Radio Measurement Facebook 100

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. presidential election. Facebook has also updated its privacy policies.

Ethics 202

Ethics Data Privacy Policies 202

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019).

Tools 135

Tools Software Enterprise Measurement 135

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR outlasts advertising. In that sense, PR is the final marketing frontier.

Advertising 150

Advertising Advertising Data LinkedIn 150

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. . #5

Publicity 122

Publicity Marketing Healthcare Television 122

Norton's Notes

APRIL 12, 2017

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Yes you read that correctly 29% – that means that video is almost a third of all online advertising spend and who is surprised?

Advertising 34

Advertising Advertising Video Film 34

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. It also merits pointing out, these are early measurements; perhaps the results improve with time.

B2B 66

B2B Marketing Advertising Advertising 66

Shift Communications

OCTOBER 27, 2017

Twitter, the 140-character stream of what’s happening now, surprised everyone with a measurement disclosure. increase in Q3 growth from Q3 of 2016. Their focus remains on video advertising and streamed video content. Let’s dig into everything they announced. Audience Growth. Let’s turn our eyes towards revenue. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. What should we be measuring? Is that occurring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. What should we be measuring? Is that occurring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

Technology 227

Technology Data Big Data Measurement 227

Shift Communications

JANUARY 2, 2017

In 2016, we saw more content created than ever before. Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Solo PR Pro

JUNE 6, 2017

According to Meeker’s report twenty percent of mobile queries in 2016 were made by voice. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Communications Conversations

JANUARY 15, 2018

But, we’ve been down this road before (in 2016, for example, Facebook shared similar news ). And, the culture is much different than 2016. But, on the flip side, Facebook makes a lot of revenue each quarter from brand advertising on Facebook. No one knows for sure. Facebook is certainly saying they will.

Facebook 131

Facebook Video Brand Branding 131

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs? And you can’t just invest in paid advertising.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? In 2016, Heliograf created more than 500 articles in the same time frame. ” Jeff : “Content marketing isn’t much different from advertising – it’s always rainbows and unicorns – nothing but happy stuff.

Company 111

Company Media Journalism Report 111

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. banner advertising, SEO etc) (73%) than traditional PR activities (65%).

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. It has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JULY 12, 2016

Most networks are following L+3 data vs live day, so it helps to realistically measure what audiences are watching and when they’re watching it. I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television.

Television 120

Television Crisis Crisis Management Fashion 120

Burrelles Fresh Ideas

AUGUST 2, 2023

Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption. For example, a television or radio advertisement can be amplified through social media platforms, driving further engagement and expanding the campaign’s reach.

Radio 74

Radio Television Media Local 74

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users.

Mobile 60

Mobile Survey Marketing B2C 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? How to Develop Meaningful PR Measurement. 3 Tips for Getting Your Online Video Act Together for 2016. What subjects would you like us to tackle in 2016? I can’t… but then again, we say this every year, don’t we? ” 5. Please share in the comments below.

Storytelling 0

Storytelling Video Leadership Writing 0

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The only region that weakened was the EU.

Facebook 60

Facebook Social Media Mobile Video 60