Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. But 2016 turned out differently. There’s some value to the self-analysis.

Agency 120

Agency Creativity Advertising Advertising 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). Check out our free email course on the Digital PR skills you need in 2016 and beyond. This is up from 39% in 2013. Follow me on Twitter.

Corporate 100

Corporate Digital PR Social Media Study 100

Communications Conversations

NOVEMBER 16, 2022

I wrote a post back in 2016 about the 10 skills the PR pro of the future will need to have. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Cision

DECEMBER 28, 2015

As we head into 2016, it is important to take a moment to reflect and evaluate. In preparing to wave goodbye to 2015, agencies are eager to begin working with new clients while cultivating winning collaborations with existing ones for a more fruitful 2016. . This is a guest post by Courtney Lukitsch. Next Level Thinking.

How To 120

How To Agency Creativity Pitching 120

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. Think about what has stopped you from making the smallest change to your next big, bold move, and make 2016 your year of reinvention. Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Creative skills (26%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Co-creativity, a PR ecosystem. “We by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. pic.twitter.com/plqrYTUht3.

Publicity 166

Publicity Data Analytics Advertising 166

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PRSay

FEBRUARY 22, 2019

And according to 2016 research conducted prior to the campaign, only 50 percent of homebuyers had even heard of MSHDA. This relationship is deeply rooted in trust and collaboration that allow us to execute creative campaigns that will generate positive results. What did winning a Silver Anvil mean for your team?

Case Study 74

Case Study Guidelines Study Creativity 74

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Get creative and don ’ t be afraid to pay.

Pitching 120

Pitching How To Instagram YouTube 120

Stephen Waddington

JANUARY 15, 2020

Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016.

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. From the perspective of government regulation, 2016 has been an interesting year, especially as we’ve seen the presidential primaries play out. Does your content provide value or fall short?

Healthcare 0

Healthcare Creativity Consumer Government 0

Cision

MARCH 22, 2017

Disrupt the native advertising/sponsored content arena by shifting the focus away from your brand and more towards what benefits your audience. The 2017 Super Bowl featured several multinational brands airing ads that had either subtle or overt political messages in the wake of the 2016 presidential election.

Communications 209

Communications Policies Storytelling Groups 209

Sword and the Script

MARCH 11, 2017

3) Native advertising risking non-compliance. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Consequently, study after study demonstrates the vast majority of readers can’t distinguish between editorial and advertising in this format. Talk to Us!

Tools 67

Tools Marketing Advertising Advertising 67

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

Reputation 94

Reputation Measurement Brand Branding 94

Communications Conversations

NOVEMBER 4, 2016

And the context is pretty simple–from an advertising/awareness POV, influencer marketing is in the ballpark cost-wise when stacked up against competing “ad products” (because really, that’s what influencer marketing is). The 2016 version found the following the most trustworthy: Technical experts – 67%.

Writing 60

Writing Marketing YouTube Creativity 60

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

FEBRUARY 29, 2016

2016 Skills of the PR pro of the Future. 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Sure video production skills are still in demand in 2016. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. My colleague, Katy Hendricks , wrote an insightful blog post back in January reflecting on how Coldwell Banker approached partnerships and thought leadership at CES 2016.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

FEBRUARY 15, 2020

Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies. This was followed by marketing operations and technology (71%) and creative (38%) in a distant third. KPIs and past performance.

Study 78

Study Marketing Brand Branding 78

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. If you’ve reached this far, you’ll know I’m feeling snarky about the state of PR affairs at the start of 2016. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

JULY 2, 2019

c) 3 in 4 companies will expand creative teams in 2nd half of 2019 via Bulldog Reporter and Agility PR Solutions. “…new new research from staffing firm The Creative Group shows. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. Certainly, there are similarities to native advertising as well, but Coca-Cola was onto something in 1982 when it made that acquisition – and that’s the difference: For a period of time, an entire film production company was, in essence, a potential content marketing platform.

Brand 60

Brand Branding Content Marketing Film 60

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 49

Brand Branding YouTube Survey 49

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Mindful Marketing

MARCH 12, 2021

Even though some of the show’s characters were real people, like Queen Charlotte, it’s okay for people of other races to portray them, because it’s a largely fictional series that viewers know is taking creative liberties and not purporting to be very factual.

Film 74

Film Television Examples Analysis 74

Cision

APRIL 12, 2016

Check out Cision’s free “State of the Media 2016 Report!” And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

wiredPRworks

APRIL 3, 2017

It follows a 2016 change to make personal, text-only posts more prominent, which could in theory allow them to stand out from paid advertisements and posts from media outlets. When shooting and editing their photos, these aesthetes may take creative liberties that don’t jibe with the science of what makes a good professional photo.

Social Media 49

Social Media Pinterest Media Instagram 49