Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. Measurement. The battle for smart measurement to become the norm has been an uphill one. Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement.

Trends 40

Trends Measurement Analytics Education 40

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. The other thing I like about PR measurement these days is we can see results fast and adapt @shonali #measurepr. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Are empowered.

Measurement 40

Measurement Web Analytics Twitter 40

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Why: “Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand,” says Ancita Satija as she covers things to keep in mind when publishing content for your brand.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) set up a measurement program. Happy New Year! today’s roundup follows suit.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Measurement 40

Measurement Web Analytics Content Marketing 40

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.

Social Media 120

Social Media Conference Media Corporate 120

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on. Based in the Washington, D.C.,

Analytics 40

Analytics Measurement Case Study Google 40

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. About the Authors.

Automotive 96

Automotive Study Report Transportation 96

PR Fuel

SEPTEMBER 8, 2020

PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. Press releases are used for newsworthy corporate events such as: Upcoming corporate events New product or service launches Management shifts Study findings. Public Relations. acquired PR Newswire. Journalists.

Journalism 52

Journalism Corporate Software Analytics 52

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? On the other hand, ESG focuses more on the quantitative results, as an ESG approach makes a business’ efforts measurable. Types of ESG Reports.

Report 69

Report Automotive Financial Government 69

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize.

Resources 69

Resources Nonprofit Measurement Creativity 69

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I was delighted when Deirdre said YES.

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. He didn’t hold back, either. The Measurati.

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Measurement is low on the list of skills that get PR pros hired. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. This isn’t just me ranting (though I’ve done so before ).

Social Media 40

Social Media Media Measurement Survey 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Analytics: the Sideways Approach to Measuring PR. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Let’s go.

Analytics 40

Analytics Community Measurement Writing 40

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. someoneslowmedown! Based in the Washington, D.C.,

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Cision

MAY 2, 2016

Posted by Facebook Media on Tuesday, May 12, 2015. To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. Linkedin Corporate Publishing Playbook from LinkedIn. Facebook Instant Articles. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Mindful Marketing

DECEMBER 17, 2015

Her technology and business articles have appeared in the New York Times, Information Week , and Computerworld and she has written advertorials for Fortune and Forbes on technology subjects. However, the profession often takes media placements as a measure of PR success without taking the extra steps to put a hard number to the work.

Communications 50

Communications Marketing Internal International 50

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. I’m still chortling at her “people who get measurement get called BOSS” line from last week’s #measurePR chat ! Who could resist that? Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 13, 2019

5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. pic.twitter.com/c9tVwxoltY.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. I first encountered Katie back in 2003, when she graciously taught a half-day workshop on PR measurement for a San Francisco-area PR club I was involved with. My Oscar Moment: the 2015 Matrix Awards is a post from: Shonali Burke Consulting, Inc. And that’s how life happens.

Measurement 40

Measurement Fashion Social Media Community 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

NOVEMBER 9, 2021

“Kroger’s investor-relations website automatically picked up the release, and media organizations including Bloomberg News published the information. PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. Intrado was formerly known as West Corporation. Machine mashup.

Software 93

Software Banking Technology Data 93