Cision

FEBRUARY 2, 2016

In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. After a decade with Golin, I took over as managing director at the start of 2015. How did you get your start in PR? Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

Cision

AUGUST 11, 2016

According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past. Advertising Age Online. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Advertising Week.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Episodic and series-based content is one of the most powerful tools to engage and entertain audiences, in equal measures. . The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Below are a few takeaways for communication professionals.

Trends 49

Trends Mobile Video B2C 49

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. Don’t confuse urban and rural poverty.

Social Media 120

Social Media Conference Media Corporate 120

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. In-house staff are more confident that they can measure the ROI of Digital PR (e.g. banner advertising, SEO etc) (73%) than traditional PR activities (65%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. It’s not only Facebook that is hoping to clear the smoke screen around its advertising. But is this all just too little, too late?

Policies 72

Policies Facebook Advertising Advertising 72

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Monetization means little to a publisher or end-user right now, so we have to have another way to measure how effective a live-streaming video service would be for you to propagate content to your audience.

Video 120

Video Mobile YouTube Enterprise 120

Cision

MAY 2, 2016

Posted by Facebook Media on Tuesday, May 12, 2015. To make this easier, Facebook also has some strategic partnerships with different vendors (most notably WordPress and Drupal) to make publishing and measuring Instant Articles easier. Native advertise through a third-party. Twitter Advertising (@TwitterAds) November 8, 2013.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

PR 20/20

OCTOBER 12, 2017

A few people even became emotional upon hearing this information. The truth was, once the majority of the class found out this one piece of information, they could no longer view it as a piece of art. The Red Bulletin is not measured by the number of Red Bull cans it sells, or how it persuades Red Bull customers to buy and drink more.

Marketing 53

Marketing Enterprise Print Film 53

Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. they produce. I’m not complaining.

Pitching 43

Pitching Journalism Tools Agency 43

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy. ” 6. ” 7.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

MaccaPR

JUNE 1, 2016

Rather than relying on the old model of distributing information to the masses, now brands can examine what their target audiences are talking about in real time. For example, we at the i.e. (informed engagement) network use social media intelligence as a primary tool to help our clients understand their customers and influencers.

Brand 48

Brand Branding Storytelling Healthcare 48

PR Conversations

NOVEMBER 27, 2015

I took a few days to round up my thoughts in order to describe to PR Conversations readers the experience of attending the 11th International Conference on Public Relations , held in Tehran in November 2015. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Podcast advertising revenue will exceed $1 billion in 2020. 10) A pullback on PPC.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

AUGUST 13, 2019

5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. pic.twitter.com/c9tVwxoltY.

Technology 12

Technology Software Company Marketing 12

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. Multimedia. percent of journalists. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. What gets measured gets improved! I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Marketers can tap into this “high-five” moment which provides more off-the-charts superior engagement than standard mobile advertising. . We need to make advertising more like needs-addressing. billion in 2015. .

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Presspage

AUGUST 15, 2017

the importance of measurability. Big data refers to the large amounts of structured and unstructured information that is available for organizations to mine for insights. Rise of social messaging tools As of 2015, monthly active users for messaging apps surpassed those of the social media users. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Buzzstream

MAY 2, 2024

I think internal links are really helpful to show Google like what your website is a good source of information on and which pages you care about the most. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke. Does internal linking have a measurable effect on ranking? Those free channels.

Internal 118

Internal International Insurance Insurance 118

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). This experience taught me the value of free information and I later started Blogging Wizard with the same thinking. So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. Take the example of Rosetta Stone – they built a groups of fans on Facebook and actively mined that group for information.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Newsfile

OCTOBER 10, 2023

For example, a Reuters investigation found that the company’s powder was sometimes tainted with carcinogenic asbestos and that J&J kept that information from regulators and the public. Ride-sharing companies must take proactive measures to address safety concerns and communicate safety protocols effectively.

Privacy 52

Privacy Ethics Airlines Data 52

Sword and the Script

DECEMBER 12, 2017

People are inundated with information like never before. Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. Sales is driven and measured by one metric, closed business – revenue. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. From the PRCA Digital PR Report 2015.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

PRSay

APRIL 18, 2016

It is estimated that publishers have lost $22 billion in 2015 because of Ad blocking. The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. He also considers the practice of un-blocking certain advertisers for a fee mere extortion.

Ethics 60

Ethics Web Advertising Advertising 60

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. The pandemic and its endless stream of Zoom calls have taxed our ability to take in information via video and webinar. For many of us, when it comes to electronic information, our visual cortex is tapped out. Marketing predictions. Time to focus on blocking and tackling.

Marketing 174

Marketing Employee Content Marketing Training 174

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. As technology advances, we require up to the minute information quickly and efficiently.

Ethics 52

Ethics Communications Print Television 52