Cision

MARCH 30, 2015

Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. With so much great content available, how can you stand out? Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments.

Measurement 40

Measurement System Blogging Facebook 40

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. About the Authors.

Automotive 96

Automotive Study Report Transportation 96

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. The user gets information that seems to magically appear just when they need it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. chrisbrogan.com.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Contently - Strategy

JULY 28, 2021

The content team can take an unbiased, editorial approach that puts the customer first. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015. The well-edited, informative, and entertaining clips are hosted by Edmunds editors.

SEO 119

SEO Automotive YouTube Video 119

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change.

Trends 120

Trends Mobile Web System 120

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Shift Communications

DECEMBER 15, 2015

Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. If you want to film a long informational video, YouTube is probably more of the platform for you. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms.

Brand 60

Brand Branding Film YouTube 60

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. "The See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. March 27, 2015. What''s the use of putting content out, when no one is engaging with it! March 27, 2015. What will lead them to your content? End of story."

Social Media 48

Social Media Pinterest Marketing Media 48

Cision

AUGUST 31, 2015

Monetization means little to a publisher or end-user right now, so we have to have another way to measure how effective a live-streaming video service would be for you to propagate content to your audience. So long as it’s an informed decision… Meerkat. Many people wonder if justin.tv Cost – Meerkat is free to use.

Video 120

Video Mobile YouTube Enterprise 120

Waxing UnLyrical

JUNE 1, 2015

But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. Give Your Content Marketing a Human Face.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Let’s go.

Analytics 40

Analytics Community Measurement Writing 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. A few people even became emotional upon hearing this information. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. someoneslowmedown!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. “The Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

AUGUST 13, 2019

5) March 23, 2015: Viralheat. 6) December 15, 2015: PR Newswire. In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6

Technology 12

Technology Software Company Marketing 12

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Cision

DECEMBER 8, 2015

This week I sat down with Gini Dietrich, founder and CEO of Arment Dietrich to discuss content. And since it ’ s 2015, that sit down was a series of hilarious emails. Gini knows content, but more importantly she ’ s approachable. Content is key, but how you present it can be equally important. B is for blogging.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Rock the Status Quo

FEBRUARY 23, 2015

It fills up your brain with juicy little pieces of information that seem to pop out front-and-center right when you need them. Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Did you know reading makes you learn great things almost via osmosis? Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Rock the Status Quo

JANUARY 22, 2015

According to the new 2015 Edelman Trust Barometer Study posted just six days ago, we are more jaded than ever about news – trusting what we hear about on social media far more than from media sources. 2015 Edelman Trust Barometer – Global Results from Edelman Insights What led to this happening? Duh… but wait.

Agency 100

Agency Survey Customer Service Engineering 100

Journalistics

MARCH 24, 2015

What’s a digital content strategy? This is a hard question to answer in 2015. Is a digital content strategy something you need for social media? Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? All of the above? Brand sentiment?

Strategy 72

Strategy How To Measurement Analytics 72

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Want to stand out with your content marketing?

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Waxing UnLyrical

AUGUST 12, 2015

Information travels at breakneck speeds across multiple platforms giving users a myriad of choices for how they receive information. Not only do today’s users want choices, they want their news and information custom-tailored to their needs and delivered on demand. Content is the coin of our information economy.

Radio 40

Radio Mobile Media Sports 40

Buzzstream

MAY 2, 2024

There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. And the reason we started this company was because at all times we were using like five or six different tools to do our job as content marketers and SEOs.

Internal 118

Internal International Insurance Insurance 118

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Social media and the amount of information at our fingertips has made us all a bit more distracted. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. Content enhances and supports our brands.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. The theme this year was “How Content is Evolving to Tell Our Stories.” Robert Rose, Chief Strategy Officer, Content Marketing Institute. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

NOVEMBER 10, 2016

One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. But you can’t make a well-informed decision or craft a strategy unless you democratize data. Your sales reps and marketers may have more “on the ground” knowledge than your boardroom directors.

Data 292

Data Big Data Strategy How To 292

Sword and the Script

DECEMBER 12, 2017

“‘Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People are inundated with information like never before. 6) Finding a content marketing niche. 11) Sales and marketing alignment. Susan Kostal | Stet.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Also see these related book reviews: 8 Epic Takeaways from Joe Pulizzi’s Epic Content Marketing.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Aim for single piece flow.

How To 60

How To Software System Employee 60