Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. Or: “Never mind about [mainstream media outlet]! Make sure [social media influencer] gets a press pass!” PR Trends for 2015. Measurement. Twitter Facebook Google+ LinkedIn PR Trends for 2015: 7 To Watch.

Trends 40

Trends Measurement Analytics Education 40

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015.

eBook 60

eBook Creativity Agency Exercises 60

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) 5 Shifts to Fix Your Social Media Metrics. set up a measurement program.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Deirdre Breakenridge

MAY 24, 2016

In 2015, Americans listened to approximately 21.1 From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. Tip #4: Measure success with numbers. Tip #4: Measure success with numbers. Podcast measurement is easy because you can go by the numbers.

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Deirdre Breakenridge

JANUARY 6, 2015

On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Resolution 1 : I will find new ways to leverage the power of data in 2015. Advice please? Best practices?

Community 150

Community Education Twitter Financial 150

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Measurement 40

Measurement Web Analytics Content Marketing 40

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement.

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Measure what you are covering internally. Measure your intranet metrics. She’s busy.

Employee 40

Employee Measurement Communications Internal 40

Waxing UnLyrical

MARCH 13, 2015

Christine Perkett , and founder of Tenacity5 Media (and my friend) Geoff Livingston. With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Measurement is low on the list of skills that get PR pros hired. How Much do Senior Pros Care About Using Social Media?

Social Media 40

Social Media Media Measurement Survey 40

Communications Conversations

MAY 1, 2015

So, I got to thinking–I’d like to know more about Jack (I can call him Jack–we tweeted once and his strategy behind using social media. Coincidentally, over the years, I’d met Tom Buchheim , executive social media advisor at AmFam. Every tweet sent from @AmFamJack comes from Jack personally.

Social Media 60

Social Media Media Twitter Insurance 60

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. Check out what they’re sharing and discussing on social media. Once you get a feel for their interests and habits, you can start to create content that they’ll find interesting and informational. The reminder? Copycats are boring.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

MAY 6, 2016

Live video is the future of marketing – live video is hot,” said Mike Stelzner, CEO of Social Media Examiner, at Social Media Marketing World last month. In this post, I want to focus on Facebook Live as it is something I started experimenting with as the social media manager at Cision. I know, I know.

Facebook 0

Facebook Marketing Video Film 0

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Social Media. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Cision

SEPTEMBER 28, 2015

Another way that brands leverage multiple influencers is through ambassador programs, where they share exclusive information and products with a group of influential fans in order to create awareness and goodwill for the product. Want to know more about the role influencers play in your social media success?

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. According to a much quoted stat, 90% of the world’s data has been created in the last few years – 90% of the information you have access to now you simply didn’t have in time past.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Kristie Aylett, APR (@KristK) February 3, 2015.

Social Media 40

Social Media Media Community Web 40

Waxing UnLyrical

AUGUST 7, 2015

And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? How to get off your ass and start blogging , August 2015: 5 comments.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

APRIL 6, 2021

Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater says “acquisition is part of Meltwater’s growth strategy, which involves investments and acquisitions in the social media segment.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo.

Software 117

Software Tools Publicity System 117

The Resolution Blog

NOVEMBER 6, 2015

The new opportunity for PR lies in reaching outside its comfort zone” Having real-time information on how consumers are interacting with a brand allows marketers to continually strengthen their outreach. Ron Young is hosting a panel discussion at the PRSA International conference in Atlanta November 8–10, 2015.

Marketing 120

Marketing Advertising Advertising Consumer 120

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.”

Google 120

Google Measurement Content Marketing Engineering 120

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. Once your video stream ends, the app displays statistics to help you measure your broadcasting success. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

JUNE 10, 2015

You know those tired, old social media tactics you rely on? Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices. Want to improve PR measurement?

Social Media 120

Social Media Data Community Crisis 120

NewsWhip

JUNE 2, 2020

CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division.

Case Study 78

Case Study Study Radio Analytics 78

The Resolution Blog

NOVEMBER 5, 2015

"The new opportunity for PR lies in reaching outside its comfort zone" Having real-time information on how consumers are interacting with a brand allows marketers to continually strengthen their outreach. Social media experts must help drive engagement in tandem with experiential marketers.

Marketing 120

Marketing Advertising Advertising Consumer 120

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I was delighted when Deirdre said YES.

Education 150

Education Training Course Social Media 150

Deirdre Breakenridge

DECEMBER 30, 2014

So, before starting off in 2015 with a new or expanded list of resolutions, it thought it would be a good idea to get this “time” factor in check. Work in Scheduled Times to Check Social Media. In a perfect world, I would like to be active on social media around 9 a.m. Podcasts PR 2.0

Social Media 325

Social Media Meeting Course Community 325

Shift Communications

DECEMBER 15, 2015

Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. If you want to film a long informational video, YouTube is probably more of the platform for you. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms.

Brand 60

Brand Branding Film YouTube 60

Cision

APRIL 5, 2016

The user gets information that seems to magically appear just when they need it. “Facebook boasts the broadest, deepest, and most comprehensive dataset of human information, interests, and activity ever collected. Think about all the extremely informative things people tell Facebook: “I live in Chicago.” “I

Advertising 120

Advertising Advertising Facebook B2C 120

Solo PR Pro

JUNE 6, 2017

This year’s report has 355 slides of information including a new section on healthcare. we are spending more time per day with digital media – more than 3 hours per day on mobile, per user, versus less than an hour five years ago. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year.

Trends 49

Trends Mobile Video B2C 49

prTini

DECEMBER 12, 2014

Land Your Dream Job Through Social Media Savvy (client). 14 Recent Changes to Twitter, Facebook and More That Social Media Marketers Need to Know. 3 Ways Marketers Can Stay Informed & Inspired (client). How to Boost your Content Reach with Social Media. Instagram Has More Users Than Twitter.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. Still, on August 27, 2015, Facebook reported that 1 billion users logged in that day , the equivalent of 1 in 7 people on the planet. Of the approximately 3.2

Trends 120

Trends Mobile Web System 120