Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. Measurement. The battle for smart measurement to become the norm has been an uphill one. Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement.

Trends 40

Trends Measurement Analytics Education 40

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. Observations on a company of communal stakeholders.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. Five Observations Gained from Starting an Online Community. What were your favorite WUL guest posts in 2015? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. And these seven posts are some of my personal favorites.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. Martin Waxman of Martin Waxman Communications. Aseem Sood of Impact Research & Measurement Pvt Ltd, and. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR.

Measurement 40

Measurement Web Analytics Twitter 40

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) set up a measurement program. Happy New Year! today’s roundup follows suit.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Waxing UnLyrical

MARCH 13, 2015

With these two measurement smarties at the center of our universe that day (a social media dream!) we decided to delve into what I like to call “March Measurement Madness.” A1) At multiple agencies, worked closely w/ clients on much measurement trial & error. In 90s often heard “PR isn’t measurable!”

Measurement 40

Measurement Community Travel Data 40

Waxing UnLyrical

DECEMBER 11, 2015

Ho ho ho, Merry PR Measurement! On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives. How do you know what you’re measuring? It has never been a valid measurement for PR #measurepr. Specific, Measurable, Attainable, Relevant, Time-bound.

Measurement 40

Measurement Analytics Google YouTube 40

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Measurement 40

Measurement Web Analytics Content Marketing 40

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on. Based in the Washington, D.C.,

Analytics 40

Analytics Measurement Case Study Google 40

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments. Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

NewsWhip

JUNE 2, 2020

NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. We said: ‘Can we build a bridge between our brand’s website, and their thriving social community?’ We found that we absolutely could.”

Case Study 78

Case Study Study Radio Analytics 78

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. In this interview, she discusses the agency’s emphasis on measurable results, the recent Kraft Heinz Company account win and why it’s important to have experience in a variety of PR specialties. Rapid Fire Round.

Hotels 120

Hotels Agency Radio Measurement 120

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 120

Social Media Conference Media Corporate 120

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Cision

JUNE 10, 2015

Around 500 communicators gathered in Atlanta for Social Media Today’s Social Shake-Up 2015, where dozens of social thought leaders spilled the beans on the latest industry best practices. How Social Has Changed Communication. Community is the future of business, says Brian Fanzo , the chief digital strategist of BroadSuite.

Social Media 120

Social Media Data Community Crisis 120

Waxing UnLyrical

DECEMBER 1, 2014

It’s Lightbox Collaborative’s 2015 editorial calendar. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize.

Resources 69

Resources Nonprofit Measurement Creativity 69

Deirdre Breakenridge

DECEMBER 30, 2014

So, before starting off in 2015 with a new or expanded list of resolutions, it thought it would be a good idea to get this “time” factor in check. Of course, if you’re a community manager then it’s your job is to be on social media more often to help your customers and to engage people in conversations. Podcasts PR 2.0

Social Media 325

Social Media Meeting Course Community 325

MaccaPR

OCTOBER 3, 2016

According to the Global Reporting Initiative (GRI), a global standard-setting organization and authority on the subject, a corporate sustainability report is a tool that can help your company measure, understand and communicate its economic, environmental, social and governance performance (positive or negative) to its stakeholders.

Corporate 71

Corporate Report Survey Government 71

PR Fuel

SEPTEMBER 8, 2020

PR now encompasses analytics and measurement, media monitoring, and other modern audience-targeting strategies. In late 2015, the Chicago-based PR software company Cision, Ltd. As part of Cision, PR Newswire now distributes its news releases and the information they contain globally. Public Relations. acquired PR Newswire.

Journalism 52

Journalism Corporate Software Analytics 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. Content Marketing: Without Community, It’s Only Half the Equation. Analytics: the Sideways Approach to Measuring PR. Let’s go. Hence this post. ” 6.

Analytics 40

Analytics Community Measurement Writing 40

Cision

SEPTEMBER 10, 2015

While the official change was on April 21, 2015, analysts like Bryson Meunier point out that this wasn’t just a one-time event but the beginning of long-term change. The FCC is investing in providing access to communities that do not have broadband. Of the approximately 3.2 The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. Measurement is low on the list of skills that get PR pros hired. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. This isn’t just me ranting (though I’ve done so before ).

Social Media 40

Social Media Media Measurement Survey 40

Waxing UnLyrical

DECEMBER 7, 2015

It seems like only yesterday we were ringing in 2015. Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. someoneslowmedown! ” Yea baby!

Data-Driven PR 40

Data-Driven PR Banking Facebook Writing 40

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. I was delighted when Deirdre said YES.

Education 150

Education Training Course Social Media 150

MaccaPR

APRIL 2, 2015

It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host. March 27, 2015. March 27, 2015. March 27, 2015. Embrace data and deliver measurable ROI results. This includes all social posts and blog posts.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. He didn’t hold back, either. The Measurati.

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

FEBRUARY 9, 2015

Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. I’m still chortling at her “people who get measurement get called BOSS” line from last week’s #measurePR chat ! Who could resist that? Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. How do you measure success with a CEO like Mr. Salzwedel on social media? .

Social Media 60

Social Media Media Twitter Insurance 60

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. As businesses, we need to look at where our time goes and evaluate the measure of how well that time is spent,” writes Brooke Ballard for {grow} as she evaluates her content strategy.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Conversations

NOVEMBER 27, 2015

I took a few days to round up my thoughts in order to describe to PR Conversations readers the experience of attending the 11th International Conference on Public Relations , held in Tehran in November 2015. I had one condition: My presentation would focus on this recent and important event, with my own words and professional perspective.

Conference 40

Conference Hotels Internal International 40