Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. The power of visuals and mobile. Are you ready to join? Derek Lyons. Vice President. Photo Credit.

Mobile 60

Mobile Strategy SEO YouTube 60

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

Communications Conversations

FEBRUARY 6, 2015

In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). SHOW NOTES – FEBRUARY 5, 2015. “USA Is Real-Time Super Bowl Marketing Worth the Money?”.

Viral 60

Viral Marketing YouTube Enterprise 60

Rock the Status Quo

AUGUST 21, 2014

Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo.

Writing 203

Writing Blogging Pitching Content Marketing 203

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Can’t get any closer to the source than that, right?

eBook 100

eBook Digital PR Handbook Content Marketing 100

PR 20/20

NOVEMBER 24, 2015

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. Check out the infographic below for tips on how to run your holiday marketing campaigns and let’s discuss in the comments! approach, anyway?

Pinterest 40

Pinterest Marketing Infographics Fashion 40

Cision

APRIL 7, 2017

In late 2015, I was offered the chance to purchase the agency where I’d spent the past 5 years. Today, we put a heavier emphasis on social media and influencer marketing than ever before. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

NOVEMBER 9, 2021

PR Newswire is owned by Cision, which acquired the press release distribution service in 2015 for $841 million. The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. billion PR software market. billion PR software market. His market size estimate jives with the $4.1

Software 93

Software Banking Technology Data 93

Contently - Strategy

APRIL 14, 2021

a search marketing agency. We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.” Whether change becomes permanent depends on consumer and market acceptance.” ” What will change for individual users.

Privacy 96

Privacy Google Advertising Advertising 96

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. What happens to an infographic you posted to Facebook even two days ago?

Social Media 120

Social Media Pinterest Media Infographics 120

Cision

OCTOBER 12, 2015

But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results. In 2015, brands need an ad budget to make Facebook work. Mari suggests repurposing a video into everything from an infographic to a text post to social media ads to make the most of your efforts.

Education 120

Education Facebook Infographics Social Media 120

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Integrate Email Marketing.

Strategy 120

Strategy Infographics Content Marketing Study 120

Cision

JANUARY 22, 2016

One of your goals for content marketing is surely spreading awareness of your brand. According to Cision’s 2015 Global Social Journalism Study , 39 percent of journalists see experts as an important source of information. Discover 71 tips in Cision’s latest tip sheet! It Gets You On Reporters’ Radar.

Media 120

Media Infographics Reputation Study 120

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Here are five ideas!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

NOVEMBER 24, 2015

According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. .

Examples 120

Examples Viral YouTube Infographics 120

Communications Conversations

FEBRUARY 25, 2015

They also plugged in a large infographic (we’ll also talk about that in a moment as well)–another nice visual piece that helps explain the decision from a few different angles. The link takes you back to the Walmart blog post with the announcement details, video and infographic.

Company 60

Company Case Study Infographics Study 60

Marketwired

JANUARY 5, 2016

According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could. Focus your content-sharing and creation efforts.

Mobile 100

Mobile Content Marketing Survey Infographics 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Shift Communications

OCTOBER 31, 2014

So don’t focus on creating lots of content stuffed with keywords, focus on answering the question with your blog post, infographic, contributed content, or guest post. Large-scale article marketing or guest posts are quickly becoming losing tactics for linkbuilding. Account Manager, Marketing Technology. Have questions?

SEO 155

SEO Google Web Infographics 155

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. Take a look at what Disney did with “Force Friday” in 2015.

Creativity 100

Creativity Pitching Writing Conference 100

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Extract Data from your Content and Design an Infographic. People love infographics. An Infographic is a way of exposing your content to more readers.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

ISEBOX

DECEMBER 1, 2016

Company A hasn’t evolved with advances in technology to harness the power of e-detailing, a blanket term that covers online physician marketing, promotional and communication activities. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images.

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Hopefully a lot.

Social Media 120

Social Media Strategy Media Facebook 120

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Shift Communications

DECEMBER 27, 2016

TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. It’s no secret that improved access to data is changing the way marketers and communicators work. This includes the evolution of the traditional infographic. The over saturation of media with infographics has killed the effectiveness of the once widely-used supplement.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

PRSay

NOVEMBER 18, 2016

There’s a reason 81 percent of senior marketers believe earned media is more or equally as effective when compared against paid media. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. CIPR Infographic Measurement and Evaluation PR strategy public relations Public Sector social media Training'

Measurement 60

Measurement Communications Crisis Management Training 60

Solo PR Pro

JANUARY 5, 2016

Whether you’re a veteran solo consultant or someone who’s just starting out, read Solo PR Pro’s most popular posts of 2015 (and sign-up for our free newsletter today to keep the great content flowing to your inbox all year) to help you meet your 2016 business goals! 2015 Solo PR Pro Compensation Survey Insights Report.

Infographics 40

Infographics eBook Survey Resources 40

Communications Conversations

JULY 20, 2015

Was this really written in 2015? How to Get Your First 1,000 Real Facebook Fans (Infographic). 67 Insights from the Worlds Top Digital Marketing Experts. People with marketing chops. People who have been in digital marketing longer than a couple years. People and companies just looking for a click.

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Waxing UnLyrical

AUGUST 12, 2015

And any content-marketing organization must answer the critical question: Does it work? Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations.

Radio 40

Radio Mobile Media Sports 40