Onclusive

OCTOBER 6, 2015

Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. You can peruse a few snaps of the mind meld here.) Everyone in attendance was there to acknowledge that our industry is at […].

Technology 150

Technology Industry Marketing Media 150

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. It’s become much more one-way in the form of “content marketing.”

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 160

B2B Leadership Marketing Software 160

The Stalwart Blog

NOVEMBER 10, 2014

As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will be looking to stretch their marketing dollars and get the most bang for their buck. It’s a must!

Company 126

Company Marketing Advertising Advertising 126

PR 20/20

OCTOBER 22, 2014

The marketing rate of change is accelerating, the technology matrix is growing , and the lexicon is ever evolving. Preparing 2015 marketing budgets and strategies can seem overwhelming with so many variables at play. Strategy Technology Industry Talent Inbound Marketing'

Trends 84

Trends Marketing Technology Strategy 84

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. How to Use Analytics to Build Your 2015 Marketing Plan”. “What’s next for visual design: 8 trends to watch in 2015″ [link]. “The Marketing Companion Podcast: Our most valuable content lessons” [link].

Trends 104

Trends Social Media Analytics Media 104

David PR Group

NOVEMBER 14, 2014

A consequence and perk of being a blogger is that you often get solicited by public relations and marketing people. This week, though, I was invited to a marketing event that I just couldn’t turn down. What Bacardi is doing actually fits with my main marketing theme for 2015. I would love to learn more. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

The Proactive Report

JANUARY 5, 2015

Take advantage of this perception in 2015 and become even more connected and responsive – put the feedback loop in place and use it to innovate and improve, based on your customers’ comments. Always thank your customers for their feedback and use it to build a better business in 2015. Always be accessible and connected.

Reputation 100

Reputation System Employee Airlines 100

Shift Communications

DECEMBER 30, 2015

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. What Facebook Dislikes Could Mean for Data-Driven Marketers. The advent of such a button would give users a new way to respond to posts, and a new dimension of feedback for marketers to take into account. Marketing Coordinator.

Twitter 74

Twitter Pitching Facebook Data 74

Waxing UnLyrical

JANUARY 26, 2015

Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. How 4 Social Media Predictions Impact Email Marketers. 30+ Social Media Predictions for 2015. 30+ Social Media Predictions for 2015. 6 Digital Marketing Trends to Watch in 2015. You’re welcome.

Trends 40

Trends Marketing Social Media Web 40

Shift Communications

OCTOBER 30, 2015

While Q3 has not historically been the strongest quarter for their marketing revenue, it’s been especially weak. This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Looking Ahead: What It Means for Marketers and PR Pros.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

PR 20/20

OCTOBER 16, 2014

As 2014 winds down, content marketers are reassessing budgets and planning for an impactful 2015. It’s that time of year again. But, a lot has changed during the past ten months.

Content Marketing 77

Content Marketing Report Marketing Mobile 77

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

B2B 78

B2B Marketing Survey Study 78

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” The post The first steps toward building your content marketing strategy: Discover & Assess appeared first on Agility PR Solutions.

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

Shift Communications

DECEMBER 31, 2015

Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Let’s take a look: The State of the Press Release in 2015. We reprised our research in 2015 – and extended our scope to analyze how press releases are shared. Here’s how.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. If Facebook is where your target audience spends time online, allocate a portion of your marketing spend to Facebook advertising. 2015 was a big year for SHIFT – we opened an office in Austin , expanded our senior leadership team (and then did it again!

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Sword and the Script

AUGUST 10, 2021

Somewhere around 2014 or 2015, several colleagues and I stepped off a plane in San Francisco to attend an industry conference. Disruption in B2B marketing messages. If you enjoyed this post, you might also like: Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order. Image credit: Unsplash.

B2B 99

B2B Marketing Software Conference 99

PR 20/20

DECEMBER 30, 2015

The year is drawing to a close, which for many marketers means it’s the perfect time to clean out the inbox, tackle that reading list, and set shiny new goals for 2016. We pulled posts with the highest pageviews in 2015, excluding any posts with an average time on page less than two minutes. The Most Popular PR 20/20 Posts in 2015.

Marketing 40

Marketing Engineering Writing Social Media 40

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

FEBRUARY 2, 2015

Marketers and advertisers Monday-morning quarterback after the Super Bowl (aka the Ad Bowl) every year: Whose ads were watched the most? Which 2015 Super Bowl ads got SHARED the most? Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015! Vice President, Marketing Technology. Christopher S.

YouTube 60

YouTube Advertising Advertising Mobile 60

PR 20/20

DECEMBER 29, 2014

It''s marketing strategy season! The proliferation of marketing channels, apps, mobile devices, social networks and content has given consumers more choices and greater control, while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Strategy'

Marketing 98

Marketing Mobile Strategy Consumer 98

Communications Conversations

JANUARY 5, 2015

However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. Also, consider this: How many senior-level social jobs are there in any given market? We’ll see as 2015 rolls out… photo credit: bdunnette via photopin cc.

Social Media 60

Social Media Marketing Media Trends 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Here are three key takeaways to help you excel in your business-to-business marketing strategy and implementation.

B2B 120

B2B Marketing B2C Employee 120

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. Should marketers and communicators who rely on Twitter be concerned? The bright spot for investors and marketers is Twitter’s ad growth: Investors are pleased with the orange line for obvious reasons, but marketers and communicators should be pleased as well.

Twitter 60

Twitter Analytics Comparison Mobile 60

Agility PR Solutions

AUGUST 10, 2021

“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news.

Consumer 148

Consumer Marketing Brand Branding 148

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Berst is a Raleigh, NC-based producer, writer, and activation marketer. A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. We were learning about the issues unique only to women.

Film 252

Film Marketing Nonprofit Education 252

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR.

Twitter 60

Twitter Social Media Mobile Media 60

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015.

eBook 60

eBook Creativity Agency Exercises 60

Ronn Torossian

MAY 17, 2021

According to recent social media research, live video and audio events have dominated the top content types from 2015 to date on most media platforms. There couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream. But the love for live streaming isn’t new. And […].

Strategy 195

Strategy Video Social Media Media 195

Cision

OCTOBER 16, 2015

The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. While online marketing and content production may be the trend, other forms of media still lead the charge when informing the public about what’s new and important. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Who will be the first marketers to try Oculus VR immersive ads?

Facebook 60

Facebook Social Media Mobile Video 60