Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. How to Build Rapport and Pitch Media Using Twitter. The hot topic in PR is always strategy. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. As did Gerard F. Corbett : A2.

Measurement 40

Measurement Analytics Google Tools 40

The Proactive Report

DECEMBER 9, 2014

No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals. Measure results and adjust the program if needed. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

The Hoyt Organization

NOVEMBER 16, 2023

This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. They were crafted and endorsed at the 2010 2nd Annual European Summit on Measurement, which took place in Barcelona, Spain. Earlier, the Principles favored measuring outcomes over outputs.

Publicity 95

Publicity Measurement Privacy Guidelines 95

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. 2015 was a vintage year for pointless stunts. 2015 might also have been the year of Peak Paddy. Wouldn’t bet on it though.

Journalism 60

Journalism Wikipedia Film Interviews 60

Waxing UnLyrical

DECEMBER 12, 2014

PR pros must understand how to harness and execute every part of the model (Paid, Earned, Shared, Owned). Technological innovation and access to data means the PR industry can finally let go of metrics that don’t measure up (i.e. Here’s a look at how several tools fall in the evolving PRTech landscape.

Technology 88

Technology Resources Tools Data 88

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Couch Control: Measurement Therapy for PR Pros. How To Hack Your PR Strategy For Massive Growth. Good morning from Atlanta! ” 2.

Conference 40

Conference Internal International Leadership 40

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Welcome to a new year and a new you, right? Peter Bayuk, SHIFT SF.

eBook 60

eBook Creativity Agency Exercises 60

Shift Communications

AUGUST 12, 2015

The four key takeaways for me were: PR is getting it re: measurement. The biggest take away for me overall is this – the fact that an event of this level and depth around measurement, analytics and SEO was fully dedicated and attended by PR practitioners from across the nation. The power of visuals and mobile. Derek Lyons.

Mobile 60

Mobile Strategy SEO YouTube 60

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) How to Set Up Google Analytics Goals and Score More Conversions! Happy New Year!

Measurement 40

Measurement Nonprofit Analytics Big Data 40

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Waxing UnLyrical

DECEMBER 14, 2015

How to Develop Meaningful PR Measurement. What were your favorite WUL guest posts in 2015? Twitter Facebook Google+ LinkedIn Monday Roundup: Best WUL Guest Posts of 2015. So, for today’s round-up, I’m giving a shout-out to our guest bloggers – regular, as well as one-time. Based in the Washington, D.C.,

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it.

Measurement 40

Measurement Web Analytics Content Marketing 40

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights. Three Really Is The Magic Number.

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Cision

AUGUST 26, 2015

. — David Armano (@armano) August 14, 2015. How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett (@BarrettAll) August 12, 2015. Renee Blodgett (@MagicSauceMedia) June 26, 2015. SocialMktgFella) August 19, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. How Do Metrics Matter to You? Without the right metrics, you haven’t got good measurement.”. Alistair Wheate (@alistairtweet) June 4, 2015.

Internal 120

Internal International Measurement Analytics 120

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1

Energy 190

Energy Mobile Community Measurement 190

Waxing UnLyrical

FEBRUARY 13, 2015

Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. If you look at how practitioners in the real world are getting smart about measurement, you start to realize that they’re not meeting it head on.

Analytics 40

Analytics Measurement Case Study Google 40

Cision

APRIL 23, 2015

A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. 2015 B2C Content Marketing Trends. How to Kickoff Your Content Marketing.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. How to get off your ass and start blogging , August 2015: 5 comments.

Measurement 40

Measurement System Blogging Facebook 40

Shift Communications

DECEMBER 30, 2014

Want to see how to do this for your blog? Here’s how. Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. In this post, we walked through a number of recommendations on how you can have more social integration while taking as much control as you can over your own properties.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Rock the Status Quo

DECEMBER 29, 2014

A great example of a vanity metric is measuring social media success only by engagement. As one component included in a larger strategy, this is fine, but on its own, it just isn’t specific enough – especially if your client is measuring success (and retention of you as their agency or employee) by something entirely different.

Measurement 173

Measurement Digital PR Strategy Agency 173

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. “How are you going to create something extraordinary if you’re optimizing for the same things as everyone else?” Create Many Versions.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Journalistics

MARCH 24, 2015

This is a hard question to answer in 2015. What outcomes will you measure? – what do you want to measure? How will you produce all of this content? – the biggest challenge for most organizations is figuring out how to produce all the content they know they need to be creating. Content marketing?

Strategy 72

Strategy How To Measurement Analytics 72

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. Today, I wanted to examine the top three challenges cited in the report and how to think about combating them. The reminder?

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

OCTOBER 3, 2015

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Read Cision’s “HARO Best Practices” to learn how to make your pitches stand out! Measure Your Success.

Pitching 120

Pitching Report Social Media Measurement 120

Cision

APRIL 7, 2015

A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Here are some of the highlights from the white paper: How to Get Started.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Rock the Status Quo

FEBRUARY 23, 2015

Learn to Podcast: This new SlideShare deck from Jay called How to Produce a Podcast in 15 Steps is youtility at its best, including tips AND specific tools Sir Baer uses to fuel some of his success! Word on the street is that audio is (re)emerging as one of the fastest growing content platforms for 2015. Good stuff, Cyberalert!

eBook 100

eBook Digital PR Handbook Content Marketing 100

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. How to create effective and engaging content. Tips for the measurement and analysis of your message. Decide on the time and setting of your video too.

Video 120

Video Analysis Conference Education 120

Cision

JUNE 15, 2015

.” – Adrienne LaFrance, The Atlantic , April 29, 2015. Nowadays, advertising value equivalency (AVE) is recognized as a poor way to measure the effectiveness of a PR campaign. AVE measures value relative to a fixed cost rather than to actual business objectives. Want the keys to modern PR measurement?

Viral 120

Viral Facebook Measurement Advertising 120

Cision

FEBRUARY 2, 2016

In fact, as of 2015, almost every (98 percent) brand now relies on a variety of social platforms to target their audiences. Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. So what do communication and PR professionals need to do differently?

Strategy 120

Strategy Social Media Customer Service Software 120

Stephen Waddington

SEPTEMBER 18, 2020

FuturePRoof was founded by Sarah Waddington in 2015. How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How do you recommend planning and measuring success? It hard hitting, but it needs to be.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. Don’t forget to include a measurable CTA (call-to-action) at the end. See why it’s top of mind? But FACTCHECK.

Writing 203

Writing Blogging Pitching Content Marketing 203

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement?

eBook 120

eBook Google Tools Analytics 120