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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

How do you use the data to make changes in your business and marketing that are meaningful in 2015? When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Suppose you’re trying to formulate a 2015 SEO strategy. Can this be repeated? Can this be repeated?

Analytics 155
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Create New Social Media Rules for 2015

Shift Communications

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Twitter is thinking about how to make its content work differently. While planning your efforts for 2015, use the new year as a starting point to do things differently. Chel Wolverton.

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Visual Content Will Rule in 2015

The Proactive Report

As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? If your team is not able to put together a campaign like this, give us a call – we can train them how to do it in three days. Adding a photo to your to tweets can boost re-tweets by 35%.

Training 157
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Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet! It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours.

Wikipedia 205
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How To Detect The Risk Of Negative Virality

Melissa Agnes

In my book, Crisis Ready: Building an Invincible Brand in an Uncertain World , I explore how the hashtag #JeSuisCharlie was the shareable media that ignited the emotional relatability that the western world felt following the dreadful Charlie Hebdo attack in 2015. Your next steps. Virality is relative.

Viral 179
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Search Dominates Top News Sites for September 2015

The Proactive Report

These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. BBC – 35,000,000. USA Today – 34,000,000.

SEO 100
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 133