Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Crisis communications has changed — and Mr. Wilde should get a raise. Chevy embraces the truck.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JANUARY 21, 2016

Social media can quickly turn local events into breaking national news which means every season is crisis season. For Visit North Carolina’s Scott Peacock, summer 2015 was a particularly challenging, shark-filled season. Basics for having a plan in place ahead of a crisis? During the webinar, Scott and K.C.

Crisis 120

Crisis Tourism Hotels Crisis Communications 120

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. What do you hope to learn at the PRSA 2015 International Conference? Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference.

Conference 40

Conference Internal International Leadership 40

Mark My Words

MARCH 11, 2015

The corporation’s latest comms crisis. Mark Comments clarkson thedrum 2015 comms jeremy corporations corporation’s crisis'

Crisis 60

Crisis Corporate 60

Melissa Agnes

NOVEMBER 15, 2015

Welcome to episode #055 of The Crisis Intelligence Podcast, with Melissa Agnes and Brian Willis. This episode of The Crisis Intelligence Podcast discusses: How law enforcement is using life’s most important question to be better crisis managers. Subscribe to The Crisis Intelligence Podcast! Experience WINx.

Crisis Management 154

Crisis Management Crisis Conference Training 154

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Companies should have strong pre-crisis and crisis plans in place. Prepare in advance.

Social Media 117

Social Media Conference Media Corporate 117

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

NOVEMBER 26, 2014

Note: For more information on CASL and creating a CASL compliance policy, listen to episode #025 of The Crisis Intelligence Podcast. CASL also imposes personal liability on directors and officers of corporations that violate its requirements. Crisis Prevention Internet Law and Compliance' There are several reasons.

Policies 195

Policies Crisis Software Examples 195

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. There was a day not too long ago when a growing media storm served as the primary catalyst to spur a company’s crisis team into action.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

PRSay

JULY 1, 2020

In 2015, the principles were updated to version 2.0. “At At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. Barcelona Principles 3.0.

Measurement 170

Measurement Communications Banking Survey 170

prTini

JUNE 24, 2016

This challenge first became particularly evident to my team on the evening of Friday, November 13, 2015, when a series of coordinated terrorist attacks took place in Paris and its surrounding suburbs. The attacks on Paris and in Orlando quickly became a social crisis. Geben’s (New) Social Crisis Protocol.

Crisis 37

Crisis Mobile Social Media Comparison 37

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 16, 2016

” Director for corporate communications at the Cleveland Clinic, Eileen Sheil , says: “As a PR industry, we really need to move from being nice to have, to being needed to have.” Alistair Wheate (@alistairtweet) June 4, 2015.

Internal 120

Internal International Measurement Analytics 120

Stuart Bruce

JANUARY 7, 2016

This matches similar research on the market value of reputation such as the 2015 UK Reputation Dividend Report which said that 30% of the market value of FTSE 100 companies is based on reputation. Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Reputation 60

Reputation Company Corporate Crisis Communications 60

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Scandal: 2015: E. His dress is a bit more casual than most CEOs – a sweater under a jacket, which makes him appear less aloof or corporate than, say, Munoz.

Interviews 170

Interviews Media Training Training Video 170

Melissa Agnes

NOVEMBER 26, 2014

Note: For more information on CASL and creating a CASL compliance policy, listen to episode #025 of The Crisis Intelligence Podcast. CASL also imposes personal liability on directors and officers of corporations that violate its requirements. Why should these businesses care about CASL? There are several reasons.

Policies 100

Policies Crisis Management Crisis Software 100

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. Michael has experience from more than 150 communication projects (stock exchanges, Investor Relations, M&A, crisis) so far in his career.

Automotive 95

Automotive Study Report Transportation 95

Waxing UnLyrical

MARCH 3, 2014

If you haven’t been able to make it these last couple of years, you must put it on your calendar for 2015. Crisis Communications: My Crush on Under Armour’s Response. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Crisis Communications 80

Crisis Communications Resources Social Media Web 80

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. It is still a heartfelt experience when people come up to me during one of my corporate engagements, on a global basis, and share how much they enjoy the FCPA Blog and my posts.

Interviews 105

Interviews Ethics Government Internal 105

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

MaccaPR

MAY 23, 2016

November 3, 2015. Communicating During a Crisis. Having the media on your side can be especially important when dealing with a crisis situation. Get Ahead of the Crisis by Anticipating Needs – Think about what each of your audiences (e.g. As promised: Health Cmsr Chen's flu shot "Selfie with a smile!"

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

OCTOBER 2, 2015

A global crisis situation – such as that experienced by VW currently – brings out an ugly side of public relations. Such ‘rules’ reflect their own opinion or a form of ‘received wisdom’ We saw it with Toyota, BP, Thomas Cook, and any other recent crisis of small or large magnitude.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I was delighted when Deirdre said YES.

Education 150

Education Training Course Social Media 150

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. For example, if you have a crisis emerging, you can provide a link to the graphs of those chats that will update over the course of time.

Software 115

Software Tools Publicity System 115

Cision

MAY 2, 2016

Posted by Facebook Media on Tuesday, May 12, 2015. “If publishers should be having an “ existential crisis ” over Facebook Instant articles, Apple News could be even more life-threatening.” Linkedin Corporate Publishing Playbook from LinkedIn. Facebook Instant Articles. Apple News. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

MaccaPR

JANUARY 11, 2016

Now that our MaccaPR blog is heading into its fourth year, come with us as we revisit the most successful posts of 2015. Earlier in 2015, Hyundai asked: Can a car deliver a message to space? Unless you've been living under a rock, you ’ve noticed that Taylor Swift was the Social Media Marketing Queen of 2015. percent of U.S.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. ” ~ Molly McPherson , APR, Public Relations and Crisis Manager, Molly + Co.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

SEPTEMBER 14, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Small Business 40

Small Business Writing Journalism LinkedIn 40

Stephen Waddington

JUNE 15, 2017

The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Sixteen people were injured in the June 2015 crash, including two teenage girls who needed leg amputations. James Crampton, Corporate Affairs Director, Merlin Entertainments Plc.

Publicity 118

Publicity Corporate Reputation Community 118

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today!

Media Relations 120

Media Relations Trends Media Corporate 120

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified.

Reputation 100

Reputation Brand Branding Ethics 100