Cision

DECEMBER 29, 2015

Soon 2015 will fade into history, so it’s time to forecast which content marketing strategies are most likely to follow through in 2016 and which of them will die a fast death. Interactive Storytelling. In fact, storytelling compels users to convert more effectively. Here’s another 2015 trend on the list.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Beyond PR

AUGUST 25, 2016

Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. That storytelling is one reason why Amazon has been able to survive market crashes and make risky bets. Benefits for storytellers.

Storytelling 40

Storytelling Brand Branding Wireless 40

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Gillette, a P&G brand, even sued them in 2015, citing patent infringements. They also made the story bigger than the company — broadening out to themes on inclusion, gender, and more, which can be controversial. Away, the luggage company, is another example. That’s largely true when it comes to most challengers.

Brand 136

Brand Branding How To Storytelling 136

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Communications Conversations

JANUARY 22, 2015

That too many companies are focused on gaining attention through online channels, and not nearly focused enough on providing true value to customers and giving them YOUR attention instead. SHOW NOTES – January 22, 2015. https://hbr.org/2015/01/your-digital-strategy-shouldnt-be-about-attention.

Strategy 60

Strategy Storytelling Training Trends 60

PR Job Coach

JANUARY 5, 2015

As we enter 2015, the importance of public relations today can not be underestimated. PR practitioners are no longer gatekeepers between their companies and the media. And for aspiring PR pro''s this is especially relevant to keep in mind. Public relations is essential to a functioning of society and its enterprises.

Publicity 100

Publicity Enterprise Government Storytelling 100

Onclusive

MAY 10, 2017

In 2015, the median annual income for a PR specialist was $56,770. Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. The median annual income across all U.S.

Trends 150

Trends Publicity Data-Driven PR Government 150

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. But how can PR pros take more mundane company news and get it into a local or national news story? — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Most companies stop talking after the crisis,” Frizzell says. That’s wrong. And over-communicate they did.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015.

SEO 119

SEO Automotive YouTube Video 119

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Solo PR Pro

OCTOBER 5, 2021

Doug decided it was time for a change and struck out on his own to return to that passion, forming Doug Levy Communications at the tail end of 2015. to San Francisco to cover this brand new thing called the internet, he started covering a lot of startups, interviewing CEOs of companies large and small. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

Marketwired

FEBRUARY 26, 2016

A 2015 study by eMarketer found that 84% of marketing communications professionals were planning to launch at least one influencer marketing campaign within the next 12 months, and 81% who had previously conducted influencer marketing agreed it was effective. Join live industry tweet ups or host one with influencers your company works with.

Trends 105

Trends How To SEO Google 105

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch. MarketingProfs. Search Engine Journal.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Until 2013 Dell was a publicly listed company, when it became privately owned again.

Report 60

Report Financial Corporate Reputation 60

NewsWhip

SEPTEMBER 5, 2019

Many companies have begun playing into the very trope that accompanies this autumnal beverage, as a way to capitalize on the public’s very divided interest. The two have increased in engagements and earned media since 2015, but tend to get drowned out in the noise of the surrounding holidays. Engagements to Halloween content in 2018.

Web 116

Web Data Trends Brand 116

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. But PR itself is gaining influence, and rapidly. The takeaway for PRs?

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

NOVEMBER 17, 2017

Even though businesses change through time, it’s important to keep hold of your core values – most of us still remember when Google removed ‘don’t be evil’ from its motto back in 2015 ! Yes, promote everything that the company can do and what is great about it, but also be open about its limitations.

Policies 72

Policies Facebook Advertising Advertising 72

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Cision (@Cision) August 27, 2015.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. No, leveraging data for brand storytelling is not click-bait; in fact, true content marketers are fighting against it.

Brand 48

Brand Branding Storytelling Healthcare 48

Mindful Marketing

MARCH 12, 2021

However, actors were crossing racial lines long before Hamilton hit Broadway in 2015. According to research by UCLA’s Center for Scholars & Storytellers, that characterization is not the case. ” Interestingly, Mikayla is double-major in Dance and Business Administration.

Film 74

Film Television Examples Analysis 74

Flatiron Communications

JULY 5, 2022

Most of the fledgling companies I MC’d on the Impact Startup stage were anything but vaporware. Few could find fault with how passionate and committed these founders were to their fledgling companies. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world.

Conference 36

Conference Journalism Web Comparison 36

prTini

APRIL 19, 2016

For all the talk about storytelling, content marketing and “humanizing brands” — it’s not nearly as effective if the brand can’t participate in real-time dialogue. From May 7th-July 3rd, 2015 he sent 959 tweets to brands reading “I love you [brand Twitter handle] #brandlove.”

Retail 28

Retail Community Storytelling Social Media 28

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 200

Writing Communications Marketing B2B 200

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling. Steve’s team of storytellers use the four P’s to make a story great.

Storytelling 120

Storytelling Skype Energy Software 120

Polaris

DECEMBER 5, 2014

billion company that manages several retail brands, including Musician’s Friend and Guitar Center. Check out Guitar Centre on YouTube and get ready to be totally blown away—and see some examples of content marketing and storytelling at their best. The company is clearly passionate about helping musicians improve their craft.

Content Marketing 242

Content Marketing Storytelling Marketing YouTube 242

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

ReimaginePR

JUNE 10, 2015

You’re in good company. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. By the end of it all, there were so many homemade Challenge videos on Facebook that the company opportunistically publicized that it was suddenly a leader in online video hosting.

Video 120

Video Government Healthcare Viral 120

Sword and the Script

MARCH 22, 2016

His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. The advertising pitch today has transition to a talk about storytelling.

Survey 60

Survey System Trends Small Business 60

Communications Conversations

MAY 3, 2016

In Spring 2015, her passions for food and travel led her to study abroad in Barcelona, and she hopes to return one day. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Leadership Internal International 0

MaccaPR

MAY 28, 2015

If you’re a consumer who is considering spending $26,750 (MSRP) for a 2015 Hyundai Genesis, is it reasonable to expect that Hyundai’s marketing will contain no simulations, dramatizations or other fakery? You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Contently - Strategy

NOVEMBER 14, 2018

His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” The response was so overwhelming that it crashed the company website) The company’s annual revenue rose millions year after year. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. On Tuesday, February 16th, at 8:30 p.m.

Community 150

Community Creativity Content Marketing Infographics 150

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Investing in product marketing teams (especially for smaller companies) will take priority.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Marketwired

FEBRUARY 16, 2016

In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. She holds a B.A. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 45

Social Media Media Storytelling Local 45