Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. 2015 will be the year marketers get back to basics by focusing on these important questions: - Who is the audience? Wishful thinking?

Trends 135

Trends Marketing Pinterest Social Media 135

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 2: Why are organizations using content marketing?

B2C 194

B2C Content Marketing Study Trends 194

Agility PR Solutions

JUNE 15, 2021

After a long settlement procedure, the Volkswagen Group is now set to receive about $14 million from its former chairman Martin Winterkorn. Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015.

Crisis 85

Crisis Brand Branding Software 85

The Proactive Report

SEPTEMBER 4, 2015

These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. SEO is a vital PR skill today. Follow me on Twitter.

SEO 100

SEO Google Digital PR Writing 100

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Somewhere in the last five years, social became a lot more about ‘storytelling’ and pumping out content than it did about connecting with customers. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? As a result, they buy more pizza and are happier about the experience. active loyalty program members from 2015. At the same time the infamous coffee purveyor has reported a 16% increase in U.S.

Brand 223

Brand Branding Pitching Conference 223

Cision

AUGUST 12, 2015

To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. Some Apps Miss the Target.

Travel 120

Travel Technology Consumer Hotels 120

Cision

SEPTEMBER 28, 2015

In a recent AdAge profile , Laundry Service CEO Jason Stein describes the huge opportunity that influencers offer to marketers, communications professionals and brands: There is a major convergence between influencers, brands and publishers, and the ones who are really successful are all three of these things.”

Marketing 120

Marketing Groups Journalism Social Media 120

Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., The order of most to least trusted remained the same in 2014 and 2015: NGOs. Falling Trust in Business Structures. Government. Trust in CEOs continued to decline, reaching a new all-time low.

Study 120

Study Engineering Mobile Crisis 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

Deirdre Breakenridge

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. According to a Refuel study in 2015, they’re increasingly connected and glued to their smartphones for more than six hours a day. However, without the trust and credibility factor that good PR delivers, the brand will not obtain the advocacy it seeks.

Brand 150

Brand Branding Consumer Travel 150

PRSay

AUGUST 2, 2019

The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. If everyone already knows what you’re about to announce, why should they be interested when you announce it? What can your brand do to bring some suspense to your annual stories?

Storytelling 118

Storytelling Strategy Agency Video 118

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. propel your brand to new heights.

Mobile 74

Mobile Automotive Brand Branding 74

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Mark My Words

DECEMBER 29, 2015

In 2015 we all loved authenticity, right? Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. 2016 will be about responsibility. What we crave is for brands to take responsibility. Authenticity is not doing PR.

Journalism 60

Journalism Wikipedia Film Interviews 60

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Your audience is talking about your brand and your products online.

Brand 120

Brand Branding Retail Consumer 120

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. In a moment of unfiltered frustration, the account lead blurts, “I’m sorry, but there’s nothing cool about wearing a plastic mask with nose plugs to bed every night.” PR Agency Resigns from CPAP Machine Consortium. .

Transportation 60

Transportation Journalism Google Employee 60

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Twitter (@twitter) March 23, 2015. But what does this mean for brands and marketers? But what does this mean for brands and marketers? But how does this differ from Yelp? .

Twitter 120

Twitter Social Media Retail Groups 120

Cision

JUNE 15, 2015

” – Adrienne LaFrance, The Atlantic , April 29, 2015. What I want to explore in this post are some misconceptions about Facebook that you would be well-served to correct. Brand interactions are tertiary. The average person may spend 40 minutes per day on Facebook AND never engage with a brand or business.

Viral 120

Viral Facebook Measurement Advertising 120

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Shift Communications

DECEMBER 3, 2015

I could discuss everything I love about Adele – a magical songstress whose voice could bring peace to the world and Thanksgiving tables everywhere. But I’ll save the discussion about how she’s exactly the smoky voiced songstress our generation needs for another time. Coca-Cola (@CocaCola) November 20, 2015. Make it relevant.

Social Media 60

Social Media Brand Branding Media 60

Cision

AUGUST 3, 2015

Most responses ranged from “I don’t use it” to “I don’t know too much about it.” 100 million people are communicating on a platform that you may know little about, and we need to triage this. Here are the key features of the platform: Expiring images and videos (this is what most people know about).

Mobile 120

Mobile Advertising Advertising Facebook 120

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Communications Conversations

JULY 29, 2015

Instagram is arguable THE platform for brands right now. You’re seeing brands like Nike, Starbucks and Adidas with MASSIVE communities on Instagram. And, we’re seeing some brands using Instagram in all sorts of interesting and interactive ways with their customers. NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Future demands smart personalisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Cision

SEPTEMBER 3, 2015

Brands need to keep these truths in mind when considering engaging with someone who is opinionated and who has a lot of social media followers. Social Influencers: Observations for Healthcare Brands. Obviously you want your brand to be aligned with key influencers in your market. Assets can become liabilities over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Sword and the Script

DECEMBER 29, 2015

My 5 Most Popular Posts of 2015 via @profkrg. Top Three Spin Sucks PR Blog Posts of 2015 via @spinsucks. Top 5 Posts of 2015. In an effort to understand what resonated, here is what the readers of this blog said were the best posts on the Sword and the Script in 2015. Worst 5 Posts of 2015. Look before you leap.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60

Stephen Waddington

NOVEMBER 29, 2019

Aligning a brand with a political party is a tricky business. Earlier in the week, Jo Swinson was pictured hanging out at the workshops of Finisterre, an ethical clothing brand. By 2015, the Conservatives won all six local seats. Boris in Rattler cider backlash But what if this very clear brand endorsement backfires?

Brand 97

Brand Branding Ethics Local 97

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out. Thou shall not talk about yourself 24/7.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta! ” 3.

Conference 40

Conference Internal International Leadership 40

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. Especially when you’re talking about marketing and digital PR. 60% of marketers plan to invest in video this year – up 20% from 2015. VISUAL REAL ESTATE. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. With that in mind, here are 5 amazing facts about Facebook that will help you see the opportunity. billion in profit in 2015. And then…no one sees it. That is staggering. .

Advertising 120

Advertising Advertising Facebook B2C 120