Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Meanwhile, consumers seem to be screaming that they want better customer service! People were truly talking with brands (and other people). And, brands have taken notice.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Now the consumer has a voice and online reviews are the norm.

Reputation 100

Reputation System Employee Airlines 100

Cision

AUGUST 12, 2015

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. One thing consumers are using apps for is in-travel processes, such as boarding airplanes. Some Apps Miss the Target.

Travel 120

Travel Technology Consumer Hotels 120

Cision

AUGUST 21, 2015

Since Periscope’s launch in March 2015, the video streaming app has gained over 10 million users who collectively watch 40 years of video each day. With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Personas shed light on shoppers’ motivations.

Brand 120

Brand Branding Retail Consumer 120

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. But many brands don’t have Casper’s $240 million venture funding.

Brand 136

Brand Branding How To Storytelling 136

Ronn Torossian

MAY 17, 2016

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. Become a Thought Leader in The Digital Space According to a 2015 CEO.com report, 61% of CEOs have no … READ MORE ».

Social Media 150

Social Media Media Employee Consumer 150

Sword and the Script

SEPTEMBER 12, 2023

People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business. B2B buying will continue to be impacted by the consumer journey that buyers experience in their non-business lives.” Mobile search surpassed desktop search eight years ago – in 2015.

B2B 162

B2B Leadership Marketing Software 162

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Newspapers 71

Newspapers Mobile Media Facebook 71

David PR Group

NOVEMBER 14, 2014

He was very forthcoming, saying that Bacardi sells a product that they don’t have a lot of control over when it is consumed. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. I would love to learn more.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

JULY 12, 2022

Account Manager, Consumer. Why” is also fundamental to the way we engage and interact with brands. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. Today, people prioritize brands with a strong “Why”— aka purpose driven businesses. By Brittany Joyal, Sr. As children, “Why?”

Communications 78

Communications Consumer Creativity Brand 78

Melissa Agnes

FEBRUARY 28, 2019

If a negative event is highly emotionally impactful and, if by sharing it the sharer knows that the emotion they’re feeling will relate to others, it is likely to be shared, consumed, related to… shared, consumed, related to and so-forth, increasing its potential for virality. Shareability. Your next steps. Virality is relative.

Viral 179

Viral How To Crisis Management Crisis 179

Cision

NOVEMBER 10, 2015

When Carnival Cruise Line was faced with several crises back in 2012 and 2013 , it was a deficit that many brand experts predicted would take at least four years to dig out of. Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story. Recognize defining moments.

Crisis 120

Crisis Brand Branding Crisis Communications 120

The Proactive Report

MAY 12, 2016

For your brand to penetrate that noise and actually make any meaningful contact with your intended audience, you have to be ahead of the pack these days. 60% of marketers plan to invest in video this year – up 20% from 2015. Creating interesting, original content can be time consuming and requires talented people.

Real Estate 100

Real Estate Brand Branding Survey 100

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” What he meant is that marketers should only create content that their audience genuinely cares about and wants to consume, rather than place brand messages in front of the general […].

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. This goes for any business or brand, really! Read her nine principles of journalism and break down complicated issues into manageable pieces so stories are easier to digest by consumers. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. .” ” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. 10 Ways Brands Create Contagious Content.

Brand 100

Brand Branding Pinterest YouTube 100

Prohibition

JUNE 28, 2023

Crisis management in food PR is the art of effectively handling these crises, to protect the reputation and livelihood of the brand. These crises can have severe health implications for consumers and can damage the reputation of the brand – meaning they need to be dealt with appropriately and quickly.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. Are search engines controlling how we think?

Engineering 62

Engineering SEO Wireless Google 62

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 40

Mobile Media Newspapers Local 40

Sword and the Script

JULY 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Strong brands help close B2B sales deals. This means a B2B purchase is increasingly being made based on the company’s brand.”

B2B 78

B2B Marketing Survey Study 78

Cision

OCTOBER 26, 2015

Christopher Penn (@cspenn) October 21, 2015. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one.

B2B 120

B2B Marketing B2C Employee 120

5W PR

MARCH 12, 2020

Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options. aims to redefine the relationship consumers have with their health. The Nue Co. The Nue Co.

Apparel 152

Apparel Financial Community Employee 152

Cision

OCTOBER 16, 2015

Edelman’s 2015 Trust Barometer Study found that for the first time, online search engines surpassed traditional media as the most trusted news source among the general public. This places the consumer at the will of editors who decide what to promote as the most important news. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Cision

DECEMBER 8, 2017

Live videos have been shown to increase brand favorability by as much as 63 percent. Our safari passengers are reminded that most consumers evaluate a brand based on emotion, rather than information. Larry was named Vice President in 2015 and continues the development of the creative department within MultiVu.

Video 189

Video Creativity Conference Education 189

Beyond PR

APRIL 6, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make important decisions. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. A second example of powerhouse emotional branding and messaging is Duracell.

Brand 49

Brand Branding YouTube Survey 49

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. billion by 2015. Expert content increased familiarity 88% more than branded content. The reality, in fact, is that there’s a big difference between them.

Advertising 88

Advertising Advertising Television Report 88

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. and the U.S.,

Data 68

Data Trends Journalism Print 68

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

The Resolution Blog

NOVEMBER 6, 2015

consumers don’t care about labels” The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers. A great idea once labeled a public relations campaign may not rely on traditional PR tactics.

Marketing 120

Marketing Advertising Advertising Consumer 120

The Resolution Blog

NOVEMBER 5, 2015

"consumers don’t care about labels" The lines between marketing disciplines are blurring and there really is no reason to label a great idea as PR, advertising or social. Consumers don’t care about these labels and neither should marketers. For PR people, this creates a great opportunity.

Marketing 120

Marketing Advertising Advertising Consumer 120

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

Mobile 120

Mobile Financial Retail Technology 120

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120