PRSay

SEPTEMBER 13, 2021

For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs). A past president of the Georgia Chapter, Dvorak served on the Universal Accreditation Board and co-chaired the 2015 PRSA ICON.

Ethics 178

Ethics Analysis Case Study Exercises 178

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. I would have liked to see more analysis on this dynamic in this year’s report, but trust Pew will provide additional research around this topic throughout the year.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

APRIL 22, 2015

David presented data from analysis on Adweek headlines and the results were simply and helpful tips for crafting headlines that get clicks, such as keeping it conversational, keeping it tweetably short, and piquing the emotional curiosity of your audience. See all of Katja’s tips for building blogging communities here.

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

APRIL 5, 2017

Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign. Their 2015 commercial The Teddy Bear tells the story of an American service member who sends his daughter a stuffed bear which replays a recording of his voice whenever she hugs it. The ad itself has been viewed more than 63 million times on YouTube.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MAY 7, 2020

Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Hayley writes breaking news, analysis, and investigative pieces on large public and private companies like Amazon, Walmart, department stores, and major grocery chains. . Adrianne Pasquarelli @SheLikesToShop. Kate Taylor @Kate_H_Taylor.

Retail 245

Retail Twitter Real Estate Trends 245

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. If there is one criticism I have of this year’s report, there is little analysis of the news consumption behavior of consumers via social media – a significant factor impacting the performance of traditional digital and digital-native news models.

Mobile 52

Mobile Media Newspapers Local 52

Wadds Inc.

NOVEMBER 30, 2023

The community published two guides to tools in public relations and has been inactive since 2015. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis. The practical handbook has its roots in the #PRstack community that Frederik Vincx and I developed.

Tools 52

Tools Handbook Publicity Analysis 52

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. I would have liked to see more analysis on this dynamic in this year’s report, but trust Pew will provide additional research around this topic throughout the year.

Mobile 40

Mobile Media Newspapers Local 40

Flack's Revenge

OCTOBER 27, 2021

This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Agility PR Solutions

JUNE 15, 2021

Back in March, the supervisory board for the corporation reviewed all of the findings regarding the “dieselgate” scandal from 2015. Back in 2015, the company was uncovered to have been using illegal software […].

Crisis 85

Crisis Brand Branding Software 85

PRSay

SEPTEMBER 16, 2020

Weekly analysis reports of metrics reached across the organization to help highlight our communications efforts and hold us accountable. PRSA named Pedene as Public Relations Professional of the Year in 2015. This meeting helped us cover external, internal, congressional affairs, media and others in between.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

PRSay

MAY 3, 2019

The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Content marketers and social media managers are experiencing the same fragmentation of audiences.

How To 134

How To Education Exercises Newspapers 134

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. To make an impact, content needs to shine. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Shift Communications

OCTOBER 27, 2017

Given recent movements from other networks to throttle either visibility or data, Twitter remains the sole major platform that exposes its data for analysis. While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks. Let’s turn our eyes towards revenue. Ad Revenue.

Twitter 87

Twitter Social Media Media Analysis 87

The Hoyt Organization

NOVEMBER 16, 2023

The Barcelona Principles have since been updated twice – in 2015 (Barcelona 2.0) Communication measurement and evaluation should include both qualitative and quantitative analysis. Leading organizations, including the Public Relations Society of America, played a significant role in developing and approving these guiding principles.

Publicity 94

Publicity Measurement Privacy Guidelines 94

Stern + Associates

OCTOBER 10, 2023

A Deeply Personal Journey to Understand Some of Society’s Biggest Challenges “Stolen Focus” is Hari’s third in-depth analysis into some of the most pressing issues facing society. “The more an employee can connect with the meaning of their work, the better their attention will be for that work.”

How To 62

How To Film Interviews Employee 62

Sword and the Script

APRIL 6, 2021

The company said it provides “product classification, sentiment analysis, misinformation and toxicity identification, and trends representation. Cision acquired PR Newswire in 2015 for $841 million. Sentiment analysis by natural language processing (NLP) is imperfect, says Public Relay. million in AI services in 2021.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

JANUARY 31, 2019

It’s an assertion supported by recent analysis from both OrbitMedia and eMarketer. The traffic to this blog has declined from a peak of 12,000 unique visitors per month in 2015 to around two-thirds that number today. There are fewer individual bloggers than ever before and they’re blogging less. The audience has also changed.

SEO 113

SEO Community Blogging LinkedIn 113

Solo PR Pro

OCTOBER 6, 2015

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report). The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Data 40

Agility PR Solutions

DECEMBER 2, 2019

Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018. For any company, the sickening of customers and the death of an employee would be an epically bad week. And any business open to the public would be reeling for weeks if not months to come from apparent racial […].

Crisis 125

Crisis Employee Company Publicity 125

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. 2015: 6 Pragmatic Content Marketing Predictions for 2015. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

FEBRUARY 1, 2024

One analysis in the report plots the four major institutions on a chart according to their perceived competence and ethics scores, connected by a triangle which serves to demonstrate how uneven the scores are. While this is an obvious positive for businesses, the downside is this trust puts any potential failures under more of a microscope.

Government 88

Government Survey Technology Ethics 88

Cision

AUGUST 11, 2015

Tips for the measurement and analysis of your message. According to a 2015 Microsoft study , attentions spans last just eight seconds, which means you have limited time to draw in your audience. How to create effective and engaging content. Start with these tips for the best ways to engage your audience using streaming video: 1.

Video 120

Video Analysis Conference Education 120

Cision

FEBRUARY 16, 2016

With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve and earn more media mentions. In 2015, Twitter introduced new tools Curator and Moment to help journalists curate and embed tweets on websites, mobile apps and television.

Report 120

Report Media Television Pitching 120

Agility PR Solutions

OCTOBER 20, 2020

Back in 2015, Seth Godin, known by some as the godfather of modern marketing, made a bold statement: “Content marketing is the only marketing left.” What he meant is that marketers should only create content that their audience genuinely cares about and wants to consume, rather than place brand messages in front of the general […].

Content Marketing 78

Content Marketing Strategy Marketing Consumer 78

Cision

NOVEMBER 16, 2015

To get to that point, you have to do some data mining and analysis. Do they crest when at an event like IBM Insight 2015 or CES? The information is helpful—critical, really—but it doesn’t help with prioritizing which influencers to reach out to first. Gather Data. Collecting data would take forever if you were to do it manually.

Data 120

Data Software Analysis Instagram 120

Cision

JUNE 2, 2015

According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Response Analysis: Understand the audience’s conversations – what is the difficulty level of a content piece?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

SEPTEMBER 28, 2015

The big takeaway for categorization is that there is necessary analysis before implementing an influence marketing campaign. Health Business Elite, EBSCOhost (accessed September 25, 2015). Health Business Elite, EBSCOhost (accessed September 25, 2015). Business Source Premier, EBSCOhost (accessed September 25, 2015).

Marketing 120

Marketing Groups Journalism Social Media 120

Sword and the Script

FEBRUARY 2, 2022

Side note: I don’t think “Agility” existed as it does today until 2015. The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis. It’s long-time editor Richard Carufel , is still running the publication today.

SEO 142

SEO Content Marketing Marketing Software 142

Practical Law Construction

JUNE 3, 2020

The CLC is not a government body, so one may come to the initial conclusion that the SOPs do not represent a change in law and therefore (on the above analysis) an employer’s instruction to follow them could be a variation. Further, CDM 2015, which would be the means of enforcing them, has not changed.

Construction 52

Construction Government Analysis Transportation 52

Agility PR Solutions

JUNE 16, 2019

Those numbers show that in 2015, corporations paid $59 billion in fines, a more than five-fold increase over the $11 billion paid […]. The numbers are scary. The number of headlines denoting a company crisis has nearly doubled when comparing this decade to last, according to McKinsey & Company.

Crisis 82

Crisis Corporate Company Analysis 82

Shift Communications

NOVEMBER 23, 2015

How rigorous would your analysis be? Good analysis is about data; great analysis is about data, emotion, and connection. Most people won’t read the data behind your analysis—and that’s okay. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. One helpful tip: if your B2B brand is active on social media, you will be able to get additional insight on your audience through their proprietary analysis tools. The reminder? Above all, make it a point to stay fresh and original.

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

Cision

APRIL 1, 2015

percent) and “world 2015” (5.51 Many of the negative comments came from attendees expressing disappointment the event had to end, frustrations about the weather, and “fear” of data analysis or social media! Some variant of “Social Media Marketing World” made up the top three terms. Marketing world” claims the top spot at 9.34

Social Media 120

Social Media Marketing Media Conference 120

Shift Communications

NOVEMBER 23, 2015

How rigorous would your analysis be? Good analysis is about data; great analysis is about data, emotion, and connection. Most people won’t read the data behind your analysis—and that’s okay. And yet, according to the above data from the Department of State, only 187 refugees arrived in the entire month of October 2015.

Analysis 60

Analysis Data Comparison Analytics 60

Shift Communications

DECEMBER 11, 2015

2015 found brands reevaluating their agency relationships in an unprecedented way , turning over partners looking for a better mix of nimble, efficient and integrated. It’s going to require deeper analysis that informs strategy; relationships beyond marketing; and the ability to draw conclusions from unexpected findings.

Marketing 60

Marketing Mobile Pinterest Analysis 60