Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

The Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%.

Training 157

Training Video Digital PR Social Media 157

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?

B2C 194

B2C Content Marketing Study Trends 194

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Rock the Status Quo

OCTOBER 2, 2014

But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet! Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Whooooooooot! It is a lot of work. If you think of the end results, it’s worth the hours invested.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Cision

JULY 22, 2015

Four years ago, a majority of journalists were hesitant to utilize Twitter and Facebook, and seemed especially skeptical about how these sites could help them reach audiences near and far. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives.

Infographics 120

Infographics Journalism Study Social Media 120

The Proactive Report

SEPTEMBER 4, 2015

These are the Top 15 News sites for September 2015 (Source www.ebizmba.com). The fact that Yahoo News and Google News are so far ahead of the individual news sites supports that 2015 Edelman Trust Barometer findings that search is now the most used and most trusted source for news. SEO is a vital PR skill today.

SEO 100

SEO Google Digital PR Writing 100

The Proactive Report

JANUARY 5, 2015

They need to read fewer reviews before they feel able to form an opinion about a business and decide whether or not it’s trustworthy, according to another study from BrightLocal. Find out what is being said online about your brand, your employees and your executives. The Reputation Feedback Loop. Always be accessible and connected.

Reputation 100

Reputation System Employee Airlines 100

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps. To a crisis-free 2015!

Crisis 100

Crisis Exercises Customer Service Training 100

Communications Conversations

JUNE 18, 2020

However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Somewhere in the last five years, social became a lot more about ‘storytelling’ and pumping out content than it did about connecting with customers. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

AUGUST 12, 2015

To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. Now Boarding: Successful Apps.

Travel 120

Travel Technology Consumer Hotels 120

Cision

SEPTEMBER 28, 2015

Stein hypothesizes about an NBA player whose 30 million impressions per month value his Twitter channel at $3.6 For instance, assuming a linear relationship between Kim Kardashian’s tweet value and mine, I should be able to charge $16 per tweet (Kim has about 17 million followers to my 29,000). Get our white paper today!

Marketing 120

Marketing Groups Journalism Social Media 120

PRSay

AUGUST 2, 2019

The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. If everyone already knows what you’re about to announce, why should they be interested when you announce it? Churn out a surprise. Inspiration can strike from any number of angles.

Storytelling 118

Storytelling Strategy Agency Video 118

Shift Communications

DECEMBER 28, 2015

Our top posts from the first quarter of 2015 focused on Facebook and SHIFT updates. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Keep PR Weird: SHIFT Starts 2015 With New Austin Office. Here’s how.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

FEBRUARY 2, 2015

Whose ads were talked about the most? Which 2015 Super Bowl ads got SHARED the most? It’s more commitment to say something about it. Social shares don’t tell you anything about the conversation around the ads or the sentiment of the share. Congratulations to Budweiser, the most-shared winner of Ad Bowl 2015!

YouTube 60

YouTube Advertising Advertising Mobile 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. In 2015, Tuesday was the most popular day to publish a release, followed closely by Wednesday. Here’s where it gets interesting: the average press release in 2015 was only shared 18 times.

Data 60

Data LinkedIn Blogging Facebook 60

Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. In a moment of unfiltered frustration, the account lead blurts, “I’m sorry, but there’s nothing cool about wearing a plastic mask with nose plugs to bed every night.” PR Agency Resigns from CPAP Machine Consortium. .

Transportation 60

Transportation Journalism Google Employee 60

Public Relations Sydney

JANUARY 5, 2015

Welcome to 2015! These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy? The post PR resolutions for 2015 appeared first on Public Relations Sydney. The post PR resolutions for 2015 appeared first on Public Relations Sydney.

Strategy 40

Strategy Publicity 40

David PR Group

NOVEMBER 14, 2014

Because my blog is written about whatever I feel like writing about, I try to respectfully decline invitations and story pitches. What Bacardi is doing actually fits with my main marketing theme for 2015. For 2015, you have to define your channels, from both the marketing and communications perspectives. –John.

Hotels 71

Hotels Marketing Strategy Advertising 71

Public Relations Sydney

JANUARY 5, 2015

Welcome to 2015! These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy ? By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. PR tips PR resolutions 2015 PR Strategies'

Pitching 40

Pitching eBook Strategy Newspapers 40

Solo PR Pro

NOVEMBER 18, 2014

The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! The FPRA Conference, being held August 9-12, 2015, in Orlando is not-to-be-missed – make your plans now to join us! The post Join Solo PR Pro at the FPRA Conference in August 2015! The resort has its own lazy river! PR Updates'

Conference 73

Conference Community Communications Publicity 73

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. I’m skeptical about this large an increase year-over-year, but it makes sense when you consider the improved ease of use in downloading podcasts to a mobile device. I know, I was surprised too.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

MARCH 30, 2015

Twitter (@twitter) March 23, 2015. Coming soon! We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq MwlLz5Pfvq pic.twitter.com/jATzXvbuV6. Now, instead of just auto-tagging a generic location like “Washington, D.C.” More specific locations, got it.

Twitter 120

Twitter Social Media Retail Groups 120

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.”

Conference 40

Conference Internal International Leadership 40

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. This may be an intuitive finding but one that has strong implications about the immediate impressions of a piece of content. Zeidman shares that viral content isn’t dependent upon big budgets for its success. Schulze, C.,

Viral 120

Viral Journalism Advertising Advertising 120

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. The story in the news is that growth is… lackluster: Twitter’s growth quarter over quarter was an anemic 0.66%, a gain of about 2 million users. Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way.

Twitter 60

Twitter Social Media Mobile Media 60

Engage PR

OCTOBER 13, 2015

With the theme of Sustainability Through Efficiency, the 2015 gathering boasted naturalist and TV presenter Chris Packham as the keynote speaker – and he delivered an utterly compelling speech. Chris wasn’t all doom and gloom about the industry. He discussed how we, as human beings, depend on energy in our day-to-day lives.

Energy 60

Energy System Local Technology 60

Waxing UnLyrical

JANUARY 23, 2015

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. Or: “Never mind about [mainstream media outlet]! As I was thinking about how much has changed (“ plus ça change, ” etc. As I was thinking about how much has changed (“ plus ça change, ” etc.

Trends 40

Trends Measurement Analytics Education 40

Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. While I’m all about running more and spending less, I’m also aiming to make sure I focus on my professional self in the New Year. So, in 2015, I vow to never be busy. In 2015, I resolve to make it a priority to get up and eat lunch away from my desk – bonus points if I get outside to eat.

eBook 60

eBook Creativity Agency Exercises 60

Cision

AUGUST 3, 2015

Most responses ranged from “I don’t use it” to “I don’t know too much about it.” 100 million people are communicating on a platform that you may know little about, and we need to triage this. Here are the key features of the platform: Expiring images and videos (this is what most people know about).

Mobile 120

Mobile Advertising Advertising Facebook 120

Shift Communications

OCTOBER 30, 2015

Of interest, however, is this statistic about mobile users: Contrary to other major social networks, a surprisingly small portion of LinkedIn’s user base are using the service from mobile devices, hitting 13.89% this quarter. Further simplification is expected to roll out broadly in November 2015. Christopher S.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Agility PR Solutions

AUGUST 10, 2021

Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips Distilling, a Minnesota-based spirits marketer that under his watch is about to flood the […]. The post Packaging innovation is a great consumer buzz generator—just ask Andy England appeared first on Agility PR Solutions.

Consumer 148

Consumer Marketing Brand Branding 148

Waxing UnLyrical

OCTOBER 9, 2015

Here’s some of what we talked about: On the differences/commonalities when measuring PR around the world: A2: Most ppl want 1 system but many still persist. Diane Bégin (@dibegin) October 6, 2015. AmecOrg (@AmecOrg) October 6, 2015. . AmecOrg (@AmecOrg) October 6, 2015. Shonali Burke (@shonali) October 6, 2015.

Measurement 40

Measurement System Facebook Corporate 40

Communications Conversations

DECEMBER 30, 2015

I’m going to take a moment today to talk about me. I’m really writing this post for 32 people who helped me along in one way, shape or form in 2015. Started this group earlier in 2015, and I couldn’t be happier (and more lucky) with how things have turned out. Check that. Some helped me by hiring me.

Groups 60

Groups Local Meeting Corporate 60

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60