ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

We will apply rigor to outcomes measurement. Although there will always be clients who want to know AVEs (advertising value equivalency ) because it allows them to place a dollar value on the PR budget, there are better ways to measure the PR investment. We will seek adequate budgets for the work we do.

B2C 120

B2C Measurement Video B2B 120

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Because these external award announcements have an effect on employees!

Study 141

Study Media Relations Media Measurement 141

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust. Find out what is being said online about your brand, your employees and your executives. I totally agree. Be proactive.

Reputation 100

Reputation System Employee Airlines 100

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. The ‘must-knows’ are basic topics and ideas that are imperative to know for every level of employee. Start here….

Analytics 106

Analytics Training Data Google 106

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 88

Industry Media Technology Employee 88

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? It doesn’t really apply to relationships between employers and employees.

Social Media 96

Social Media Privacy Media Training 96

Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. The PESO model involves measuring and analyzing your results. I was recently in a new business meeting ($150MM business; 500 employees) where their CRM is on the whiteboard in the conference room.

How To 120

How To Software Analytics Google 120

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Southwest Airlines employees celebrate passenger’s 104th birthday. Host a community cleanup event or volunteer day with employees and customers. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 31, 2019

7) PR Measurement: A Pulse Check on How Communicators Show Value. Employee engagement surveys: 36%. That’s the number of transactions – since 2014 – where the ownership of a business has changed hands in the formation of what is currently Cision. times more likely to publish new posts weekly or more. Clicks and CTRs: 43%.

Blogging 80

Blogging Publicity Marketing Survey 80

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. billion unique visitors read about the Redskins’ training camp in 2014. Let’s take a look: 1.

Report 40

Report Measurement Media Comparison 40

PRSay

JUNE 1, 2016

The survey measured whether and to what extent communication professionals were able to achieve their full professional potential. For the full survey report, see [link] ). One quarter of PRSA respondents (26%) said they had been bypassed for a management position into which someone of a different gender was hired instead.

Survey 60

Survey Study Training Leadership 60

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. How do you measure success with a CEO like Mr. Salzwedel on social media? .

Social Media 60

Social Media Media Twitter Insurance 60

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Only two other companies that I’m aware of are currently able to measure earned media in this way. Generally, I’m pretty optimistic about these new tools for PR measurement. Fjord- All-In-One from Meltwater on Vimeo.

Internal 64

Internal International Data Media 64

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Its credibility come from the human face of its employees. In short the organisation needs to use its own people to lead the debate about its future.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 194

Writing Communications Marketing B2B 194

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Pew Internet writes that Instagram usage grew 9 percent year-over-year from 2013 to 2014 , while Facebook’s use was stagnant. Activate your employees. percent (60 times Facebook’s engagement rate of.07

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 192

Marketing Content Marketing Data Social Media 192

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. What metrics do they use to measure those goals? How you measure it is a bit trickier.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. 19) Employees have huge impact on social sharing. Jason Miller of LinkedIn said, “one single employee sharing three items of content a day can add up to 23 million in additional reach over the course of a year. Marketing Measurement Statistics. PR and media relations statistics.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Bridget Nelson Monroe. “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. Those two companies – former rivals and among the biggest in the market – merged in 2014. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Beyond PR

JULY 26, 2016

Some clients even like to have their celebrity talent record a ‘shout out’ to their employees to distribute within the company.”. million people in 2014 , with the Census Bureau projecting it will increase to 119 million by 2060. Like most media relations tactics, satellite media tours have evolved over time.

Strategy 40

Strategy Media Radio How To 40

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. Here are our biggest takeaways.

Financial 111

Financial Industry Report Insurance 111

ZudePR

JUNE 6, 2016

In 2014 we did 13 different conferences; in 2015 we did three. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life. I measure my productivity and outputs in many different ways. I love helping people, and I rarely refuse to help.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). For me, as a local government employee, there are clear political boundaries. So perception is everything. ” #8: Adam Connell (Derby, UK).

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University.

Study 99

Study Measurement Survey Education 99

Sword and the Script

DECEMBER 12, 2017

Sales is driven and measured by one metric, closed business – revenue. This means re-engineering the marketing organization to build systems for content marketing , empowering employees to produce content, and streamlining the process from creation to distribution. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 93

Social Media Marketing Media Creativity 93

Katie Paine's Measurement Blog

MARCH 29, 2023

Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics? Recently I went back and reviewed my old “Image Patrol” columns. The first thing I noticed is that 17 years of crises is a lot of bad publicity. Neither did I. That’s a sign of a crisis well-handled. Under Armour suits were blamed for the U.S.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It is essential that companies start training their employees so that they have a strategic performance in the communication process.

Marketing 170

Marketing Employee Content Marketing Training 170

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. Believe it nor not, that figure is relatively low as a percentage of total sales, but the loss of customer trust and public confidence is a great deal harder to measure.

Reputation 130

Reputation Viral Employee Customer Service 130