Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Its credibility come from the human face of its employees. In short the organisation needs to use its own people to lead the debate about its future. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 12, 2017

Sales is driven and measured by one metric, closed business – revenue. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. December 2014: 6 Pragmatic Content Marketing Predictions for 2015. Kevin Hartman | Merit.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. Those two companies – former rivals and among the biggest in the market – merged in 2014. These additions include increased social media monitoring, licensed print content and streamlined search functionality.”.

Marketing 64

Marketing Pitching Corporate Tools 64

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Some clients even like to have their celebrity talent record a ‘shout out’ to their employees to distribute within the company.”. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. What metrics do they use to measure those goals? How you measure it is a bit trickier.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145