Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter .

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

JUNE 22, 2015

But there are some measurable aspects of Instagram that are quite unique and special in the social media space. Pew Internet writes that Instagram usage grew 9 percent year-over-year from 2013 to 2014 , while Facebook’s use was stagnant. Activate your employees. Image: Eva Rinaldi ( Creative Commons ).

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. What metrics do they use to measure those goals? How you measure it is a bit trickier. Be upfront about risk.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Communications Conversations

JULY 23, 2019

In addition to external communications, Kristen also oversees internal communications with People Incorporated’s 700+ employees at several locations in the Twin Cities metro area. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. Andi Pepin, creative producer-Target.

Transportation 122

Transportation Social Media Corporate Agency 122

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Be flexible and creative. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Beyond PR

JULY 26, 2016

Some clients even like to have their celebrity talent record a ‘shout out’ to their employees to distribute within the company.”. Fortunately, today’s brands can stay competitive with a creative, multi-tiered approach. million people in 2014 , with the Census Bureau projecting it will increase to 119 million by 2060.

Strategy 40

Strategy Media Radio How To 40

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. Get creative with compliance.

Financial 111

Financial Industry Report Insurance 111

ZudePR

JUNE 6, 2016

8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. In 2014 we did 13 different conferences; in 2015 we did three. This can be phone calls, emails, SMS, a friend who just came around, or employees that ask for help or just want to talk about personal life. From his hammock​.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Every employee needs media training. As a result, employees at different levels, automatically and without any pretension, became spokespeople. It is essential that companies start training their employees so that they have a strategic performance in the communication process.

Marketing 176

Marketing Employee Content Marketing Training 176