Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales. 7) PR Measurement: A Pulse Check on How Communicators Show Value. Employee engagement surveys: 36%.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. In addition, iQ Media is merging with Teletrax, which a company 4C acquired in 2015.

Industry 91

Industry Media Technology Employee 91

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. She’s fun to work with, and truly cares about the organization’s mission, employees and clients. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

Stephen Waddington

MAY 8, 2018

In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Its credibility come from the human face of its employees. 7 Creating space for cultural graffiti There’s a related point.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 64

Marketing Pitching Corporate Tools 64

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Beyond PR

JULY 26, 2016

. “Satellite media tours are a great vehicle to reach a large amount of viewers, listeners and readers within a short window of time,” explains Risa Chuang, Director, Media Relations at MultiVu and the author of Media Tour Boot Camp , our newest how-to guide. “A DON’T Overlook Multicultural.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. When employees are informed, this leads to trust.

Writing 198

Writing Communications Marketing B2B 198

Frederik Vincx

DECEMBER 11, 2015

They are adding owned media, paid media, and shared media to their traditional earned media offering. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough.

How To 60

How To Software System Employee 60

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). For me, as a local government employee, there are clear political boundaries. So perception is everything. ” #8: Adam Connell (Derby, UK).

Communications 81

Communications How To Blogging Content Marketing 81