The Data Behind Disney’s Success – A Q&A with Jessica Bundy
NewsWhip
MARCH 15, 2024
In early 2014, Disney Parks decided to bring some of their analysis work in-house. When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data.
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