Deirdre Breakenridge

DECEMBER 4, 2018

Similarly, many nonprofits today aim to develop relationships with young people and benefit from their creative minds. Creating a space for young people to share their stories can inspire them to connect with their own community and be part of the change. Brandon Stanton, the photographer and creator of Humans of New York.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Deirdre Breakenridge

NOVEMBER 3, 2016

Are you a professional who is willing to give back to the academic community? ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students can prepare themselves to enter the workplace — not as fresh graduates, but as emerging professionals. On Tuesday, November 15, 2016, at 8:30 p.m.

Trade Shows 150

Trade Shows Community Social Media Resources 150

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. third party tracking (e.g.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. It demonstrates initiative, creativity and uniqueness. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. .

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Communications Conversations

JULY 23, 2019

We all know we have a strong agency community here in Minneapolis/St. She’s also been a champion for her community – getting involved in multiple Digi-Key Cares community outreach initiatives. Andi Pepin, creative producer-Target. “Caitlin was a wonderful intern and has a bright future in the communications world!

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

MAY 11, 2019

For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.

Study 144

Study Media Relations Media Measurement 144

Deirdre Breakenridge

OCTOBER 16, 2014

Fast forward to 2014, data fuels their stories today. There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. If journalists are learning about data journalism, then shouldn’t PR people be educated as well?

Big Data 250

Big Data Data Education Internal 250

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

MARCH 3, 2019

Sending a thoughtful package in the mail is a personal and creative means of engaging a prospect. It was conceived in 2014 and is still ahead of its time. Please sign up to the community and get involved. ?? I wrote this week on my work blog about a better way to start a conversation. Please send cake.

B2B 61

B2B Local Web LinkedIn 61

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Communications Conversations

MAY 3, 2017

I would say my job is roughly 60% content (strategy and execution), 25% analytics/reporting and 15% community management. But it can sometimes hinder innovation and creativity, and it definitely creates time and work. Influencer marketing is another trend that’s gaining traction in medical communities. take action as needed.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. Many of these sites have active communities of commenters, creating another opportunity to engage. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Agency 54

Agency Creativity Hotels Social Media 54

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Businesses are doing creative stuff with Pinterest. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page.

Pinterest 120

Pinterest Banking Mobile Trends 120

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Changes are made either automatically or manually to refine targeting or ad creative. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. 8 Patient data discourse Data privacy is a tricky subject.

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

DECEMBER 1, 2014

Before we get to 2015, we still have to see 2014 out. Here’s a great post from Kellye Crane on 23 creative holiday gift ideas for clients. And do your colleagues a favor by passing this post on to them… now there’s a creative gift idea! And some of them don’t even cost money! Based in the Washington, D.C.,

Resources 69

Resources Nonprofit Measurement Creativity 69

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Offer pro bono services to a non-profit organisation in your community. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Shift Communications

JANUARY 28, 2015

SHIFT has experienced tremendous growth in recent years, recently opening a new Austin office and being named among the 10 fastest-growing agency nationally in 2014. What’s it been like to work with 135 PR, marketing and creative professionals day in and day out? How have you helped SHIFT adapt in the process?

Agency 60

Agency Real Estate Creativity Training 60

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). I didn’t want to only spend my days billing out client work, I needed something more creative to feed my soul and scale my business.

Product Launch 40

Product Launch Measurement How To Course 40

Stephen Waddington

MAY 31, 2018

Since 2014 Matty has worked for Super Cat PR , a music marketing agency. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community. She started working for local firm Karol Marketing where she learnt the importance of understanding business objectives and creativity.

Local 60

Local Agency Corporate Internal 60

Stephen Waddington

DECEMBER 5, 2018

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. He lamented the abuse of this generic document that has been mangled as a means of community engagement with a variety of marketing audiences or publics. Press release! Press releases are nearly useless. What’s in the news?

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. This post answers some of the frequently asked questions from our community. Get It In Writing!

eBook 40

eBook Creativity Twitter Tools 40

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. In 2014, his LinkedIn Publisher posts had a 66% engagement rate and a 51% share rate.

Social Media 60

Social Media Media Twitter Insurance 60

MaccaPR

MARCH 14, 2016

It started with “Just Checking” followed by the extraordinary 2014 Super Bowl ad. “To In the past, a campaign might feature a Latino family to reach the Hispanic market, or an African-American to connect with the black community. We shot two ads: one for the Hispanic community and one for the general, white community.

Brand 48

Brand Branding Advertising Advertising 48

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” In 2014 he also published Glow Worms: biased memoirs of a global public relator. Selfie contemplations! ” Stuart Ewen.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” In 2014 he also published Glow Worms: biased memoirs of a global public relator. Selfie contemplations! ” Stuart Ewen.

System 40

System Construction Public Affairs Publicity 40

Communications Conversations

MAY 3, 2016

Furthermore, she worked to improve her writing skills by serving as a community reporter for the Auburn Plainsman. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. Logan Moore, @eloganmoore.

Sports 0

Sports Leadership Internal International 0

Prohibition

DECEMBER 17, 2021

Have good communication skills. Be flexible and creative. Crisis communication planning, or developing a crisis management plan as it is also known, is all about identifying potential crises that your organisation may face and putting plans in place to address them. Crisis communication case studies.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). Both Kate and I have strong PR backgrounds, but the responsibility falls within her scope as Chief Creative Officer (obviously with a ton of my input and social chatter).

Apparel 106

Apparel Public Affairs Training Corporate 106