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Crenshaw Communications Wins 2014 Big Apple Award From PRSA

ImPRessions - Crenshaw Communications

The Crenshaw team was proud to win the 2014 PRSA-NY Big Apple Award (Marketing Consumer Services: Financial Services) for our work with New Jersey-based McGraw-Hill Federal Credit Union. Dorothy Crenshaw and Marijane Funess were presented with the award at the 2014 Big Apple Awards Gala.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

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SHIFT Archives: Top 3 Posts from Q1 2014

Shift Communications

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Keep your eyes peeled in the coming weeks for the 2014 edition! Want to see how to do this for your blog?

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Best of SHIFT: Top 3 Posts From Q3 2014

Shift Communications

Our top posts from the third quarter of 2014 focused on a big hire, a tough test and several key Google Analytics updates. Scott is also involved in exploring partnership opportunities with outside allies and helping develop and integrate new agency offerings across SHIFT’s account services, marketing technology and creative teams.

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Microvideo Will Dominate 2014

Waxing UnLyrical

As communications pros have to grab the attention of their audiences in shorter and shorter windows of time, the importance of quality content will only continue to grow. Creativity will continue to play an important role, of course. Will Vine and Instagram videos be the preferred method for digital marketers in 2014?