Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.

Media Relations 120

Media Relations Trends Media Corporate 120

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. Want to learn more about how EMV impacts financial brands? With the U.S.

Retail 120

Retail Travel Mobile Technology 120

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. It was the most exhilarating and exhausting time of my life.

Financial 98

Financial Conference Agency Resources 98

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MAY 12, 2016

By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. So why don’t they? All of these make it difficult or impossible to capture in your database.

System 120

System Measurement Software Data 120

Mindful Marketing

MARCH 5, 2020

Yes, there’s the long-term impact of knee surgeries and head trauma, but many former professional athletes also endure another kind of body-blow: a financial one. That mistake caused the league to suspend him for the entire 2014 season, which Rodriguez says, “cost me my reputation, and it may have cost me the Hall of Fame.”

Sports 92

Sports Financial Real Estate Television 92

Mark My Words

NOVEMBER 29, 2022

The Daily Mail Jill Scott will make millions from her I’m a Celebrity victory with Owen Warner also likely to be the other big winner financially, PR experts told MailOnline today. For food brands he is a dream. Before entering the camp he admitted the lack of food would be his biggest challenge – and so it proved.

Financial 60

Financial Television Banking Fashion 60

ReimaginePR

JUNE 10, 2015

Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. It was the most exhilarating and exhausting time of my life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Online newsrooms are highly visited. Be smart about it.

Study 144

Study Media Relations Media Measurement 144

Critical Mention

OCTOBER 1, 2018

A Greentarget study in 2014 found that journalists spend less than one minute reading press releases. Releasing timely, relevant content keeps your brand in your prospects’ and followers’ minds. So, before you even begin crafting a pitch, you need to do your due diligence and dive into your media list. Add videos while you’re at it.

YouTube 63

YouTube Video Pitching Social Media 63

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In April 2014, the company won first prize in a start-up business competition, taking home $7,000 to help fund its growth. They’re passionate about their brands and troubled when public statements don’t accurately reflect reality.

Apparel 123

Apparel Media Ethics Interviews 123

Beyond PR

SEPTEMBER 30, 2016

They want to understand how you represent your “financial brand.”. In 2014, we published an updated study. Combine this information with the first question in our study, and there is no question about the need to have an IR website to build confidence with Wall Street.

Study 40

Study Trade Shows Retail Financial 40

Mindful Marketing

SEPTEMBER 5, 2020

According to its website, “ In 2014, our fans all over the world drank 6 billion pouches of Capri-Sun!” But, will the company’s corporate social responsibility really remedy that problem, and what’s likely to be the long-term impact on the brand? According to the U.S.

Consumer 65

Consumer Course Film Advertising 65

Rock the Status Quo

MARCH 2, 2015

The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Much like a financial portfolio should be diversified to balance risk, marketing efforts should always be diversified. Similar Posts You Might Like: Is Pinterest Right For Your Brand? Is anyone surprised?

Google 100

Google Pinterest Media Social Media 100

Norton's Notes

MARCH 26, 2015

I read some interest thoughts the other day, extensive research carried out by business intelligence tool L2 revealed that an increasing amount of brands are migrating from Facebook and focusing their attention on the use of Instagram. Also its followers are actually purcha sing products from the brands they engage with. Engagement.

Instagram 28

Instagram Brand Branding Report 28

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. According to a report by Media Post: “iQ Media’s monitoring of paid and earned brand mentions covers the U.S. – It also gains data from brand sponsorships and events.” all 210 U.S.

Industry 91

Industry Media Technology Employee 91

Shift Communications

JULY 31, 2015

LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Let’s see how the dark horse raced in Q2. This focus can come at the expense of other initiatives or improved experiences.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Critical Mention

JUNE 12, 2018

Brazil suffered a humiliating 7-1 loss to Germany in 2014. Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster. This case, which is still in the middle of a trial, was branded “the World Cup of fraud.”

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

The Hoffman Agency

FEBRUARY 28, 2020

Fast forward 10 years, and 2014’s debut LEGO Movie launched and raked in nearly $70m in its opening weekend. When looking at the ‘rebirth’ plot, there are few better business examples of a brand being forced to change (in this example due to its financial situation), and become better as a result. Too many bricks?

Retail 36

Retail Print Financial Examples 36

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss. Elements of a crisis communication plan.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. I’m not saying your brand is unimportant.

Interviews 50

Interviews Communications Storytelling Marketing 50

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University.

Study 99

Study Measurement Survey Education 99

Waxing UnLyrical

DECEMBER 11, 2013

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. 2,938 crore (~$473.8M) by the end of 2014. Several media houses have started looking at digital as their next step, sooner than expected. Ad spending on social media has shot up from Rs.94

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Brands spend large sums of money on content marketing. Financial services vs. all other industries. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Stuart Bruce

JANUARY 7, 2016

Some of the real risks that companies fear include cybersecurity attacks (18%); internal fraud, bribery or corruption (12%); financial reporting errors (7%); and other 12%. This highlights the fact that sometimes the best course of action is to ignore it which is what 48% of them did (but down from 65% in 2014).

Reputation 60

Reputation Company Corporate Crisis Communications 60

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Mindful Marketing

JUNE 14, 2019

For instance, they could: buy more bottles of water and store them, follow sound financial practices to improve their credit scores, or assume the risk of purchasing from a new company. In the time period from 2014 to 2017, that average fell to 3.7 For instance, from 2008 to 2010, the average time between regular price changes was 6.7

Retail 55

Retail Consumer Software Web 55

Solo PR Pro

JANUARY 6, 2015

Whether you’re brand new to consulting (congrats!) or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1.

eBook 40

eBook Creativity Twitter Tools 40

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations).

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Shift Communications

FEBRUARY 16, 2015

And I need to do this with an eye to the financial realities of running a business – particularly an Employee Stock Ownership Plan (ESOP), to make sure we are acting in the best interest of SHIFT and our employees. The rise of social media has infinitely expanded the forums for people to share opinions and engage with brands.

Leadership 60

Leadership Employee Industry Internal 60

Flatiron Communications

MAY 20, 2015

The last iteration of the PR Quiz was created in early 2014, and a quick re-visit shows just how quickly time has passed, i.e., many questions were, well, tired. Q1) The Financial Times recently announced that it would not charge its advertisers by the number of reader views or clicks. ” scenarios. Why not?

Journalism 28

Journalism Radio Report Advertising 28