Sword and the Script

OCTOBER 3, 2017

d) Because businesses need experienced help marketing their technology. In retrospect, there are also other two other questions that will be important to content marketing in a B2B technology enterprise: What role does content marketing have on deals in the pipeline? b) I want to be a credible source of knowledge in B2B marketing.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Stephen Waddington

JANUARY 10, 2019

Tools are limited to the publicly available data on the internet and relationships that the vendor has brokered with technology platforms. The third-party tool market goes a stage further and enables more sophisticated analysis and data manipulation. These include manual keyword analysis and coding, and sentiment analysis.

Twitter 68

Twitter Publicity Measurement Healthcare 68

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? Vice President, Marketing Technology.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Agility PR Solutions

JANUARY 10, 2019

When we first launched theEMPLOYEEapp back in 2014, the employee communications technology market was focused on a new breed of solution. Slack was the Silicon Valley darling of the moment and so too were collaboration and peer-to-peer, chat and messaging technologies with many of the behemoths vying for a piece of the action.

Employee 65

Employee Technology Communications Marketing 65

Practical Law Construction

FEBRUARY 9, 2021

For example, in International Trading and Industrial Investment v DynCorp Aerospace Technology (petition 33/2008) , the Qatari Court of Cassation effectively heard an appeal against the award of a Paris-seated ICC tribunal.

Construction 52

Construction Policies Exercises Internal 52

Sword and the Script

DECEMBER 31, 2019

3) Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology. We asked PR pros to identify PR technology vendors they viewed as most familiar and favorable and here’s what they said: 80% said PR Newswire; (owned by Cision). Click To Tweet. 5) The Top 10 PR Tech Vendors by Familiarity and Favorability.

Blogging 80

Blogging Publicity Marketing Survey 80

Cision

NOVEMBER 17, 2016

A successful veteran in the field, Dan has earned numerous accolades including a 2014 Pulitzer Prize for Explanatory Reporting and a 2004 Pulitzer for Beat Reporting. The technology is changing, as are the ways that readers receive information. If you could abolish one piece of modern technology, which would it be and why?

Journalism 120

Journalism Film Fashion Report 120

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Doctor Spin

FEBRUARY 22, 2024

Gather actionable insights from data analysis and focus groups. This often happens when there are big launches or significant technological advancements. Manage issues before they escalate and become real problems. Influence public opinion and legislative processes. Develop the PR strategy and keep the PR plan updated. A Case Study.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. To communicate effectively across a full range of platforms and technologies. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. To identify and address communication problems proactively.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. The Role of Technology on the Legal Market. likes to say. As law firms patiently waited (prayed?)

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 64

Internal International Data Media 64

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 1) February 18, 2014: Enter GTCR . Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 52

Mobile Media Newspapers Local 52

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. SFM: With the proliferation of content marketing (and the publishing and analysis tools that support it), owned media channels have become as important of a PR instrument as traditional media.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. sentiment analysis. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. NASDAQ: INOD ).

Tools 83

Tools Comparison Media System 83

Cision

APRIL 19, 2016

Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. To keep up, brands must stay ahead of the technology curve, understand that social media is not a vertical, but a horizontal layer that wants to touch every part of business, from customer acquisition to customer retention.

Ethics 120

Ethics Consumer Leadership Groups 120

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. To communicate effectively across a full range of platforms and technologies. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. To identify and address communication problems proactively.

Publicity 72

Publicity Ethics Training Education 72

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. No one will read it.

Study 144

Study Media Relations Media Measurement 144

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. AI-driven solutions are blossoming, and they will only accelerate their utility and effectiveness in 2024.

Writing 198

Writing Communications Marketing B2B 198

PR Conversations

NOVEMBER 27, 2015

Another standout was Ali , a 24-year-old, very curious, technology student who when I asked what he wanted to do in life, bluntly responded, “I want to be rich.” Disclosure: Via Methodos, Toni Muzi Falconi consulted for the Cordoba Initiative, the Imam’s New York City-based NGO, from August 2014 to May 2015. * * *.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Social listening and analysis of news coverage on these sources will become more important to brands as they carry more weight in the trust barometer.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

SEPTEMBER 5, 2017

One of the most common reasons behind the failure of earned media strategy is the lack of analysis. For instance, Glossier collaborates with its Instagram micro-influencers to generate brand awareness following its inception in 2014. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Strategy 244

Strategy How To Media Measurement 244

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Prohibition

DECEMBER 17, 2021

Information technology team. Making any required adjustments to the crisis response plan based on an analysis of the crisis management team’s accomplishments and shortcomings. When Malaysia Airlines flight MH 370 disappeared on March 8, 2014, no one had any idea where the plane was located. Post-Crisis Analysis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Conversations

DECEMBER 19, 2014

Technology increasingly enables the selective ‘pull’ of information to meet personal needs, and also supports a targeted ‘push’ approach. Tailoring the 4Ts – techniques, tools, technologies, terminologies. But having been involved with this course through two cohorts in 2014, I felt it was useful to reflect and look forward.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. To answer those questions, we used Contently’s Storybook technology to analyze 2,292 pieces of financial services content from Fortune 500 brands.

Financial 111

Financial Industry Report Insurance 111

Shift Communications

JANUARY 5, 2015

Content marketing, the darling of 2014, continues to be the dominant form of marketing, but brands who don’t do it well will find even more rapidly diminishing returns. As a simple example, I ran some analysis on my personal Twitter account and SHIFT’s Twitter account to see what drove the behaviors I wanted – URL clicks and retweets.

Marketing 60

Marketing SEO Advertising Advertising 60

ZudePR

DECEMBER 30, 2016

Like some technological teddy. All 160 episodes since July 2014. I wasn’t getting quite enough done. It’d been creeping up on me for years. No longer did it feel weird to take my smartphone to bed with me. Sticking it under my pillow. Always on, like many people nowadays, I wasn’t hitting the big goals.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. If people already see the value of the technology, they are already sold. It takes time.

How To 60

How To Software System Employee 60

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 104

Software Analysis Data Tools 104