Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers.

Trends 105

Trends YouTube Tourism Video 105

Shift Communications

MARCH 10, 2015

January 2014 : Pure text status updates from brand Pages will be seen less frequently in users’ News Feeds, in favor of more updates from friends. April 2014 : News Feed spam algorithms go into play, penalizing Page posts that are seen too frequently or are link bait/deceptive content. Vice President, Marketing Technology.

Facebook 60

Facebook Advertising Advertising Technology 60

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. The latest technology for scaling content marketing may be the most promising. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Native advertising.

Media 103

Media How To Advertising Advertising 103

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Native Advertising. Here are five of them: 1.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

JUNE 5, 2020

My introduction to AI was the 2014 movie Ex Machina. As AI gets more integrated in daily life situations, the public has the right to know what type of technology they are depending on. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. By Eleonora Terzi.

Healthcare 90

Healthcare Ethics Software SEO 90

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 146

Study Media Relations Media Measurement 146

Prohibition

FEBRUARY 15, 2017

Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry.

Hotels 86

Hotels Social Media Fashion Agency 86

Mark My Words

OCTOBER 13, 2022

Social media, a novelty for the royals when the Queen posted her first tweet in 2014, is now a central element in their communications strategy. The late monarch herself was no slouch when it came to technology , conducting meetings by Zoom during Covid and later when she was no longer well enough to attend in person.

Social Media 60

Social Media Interviews Media YouTube 60

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers.

Ethics 60

Ethics Advertising Advertising Technology 60

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Deirdre Breakenridge

NOVEMBER 16, 2016

The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. Is PRTech finally in the same ballgame as MarTech or AdTech?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” The Role of Technology on the Legal Market.

Agency 99

Agency Trends Marketing Survey 99

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Invest in your future! AI is not some abstract thing you see in sci-fi movies. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

DECEMBER 2, 2018

Social media builds brand awareness by boosting engagement, leading to link building, increasing your SEO ranking and allowing for content advertising. Lilian Chifley finished her master degree in Information Technologies in 2014 and has been working as an IT teacher in Sydney, Australia for four years. Use social media.

SEO 71

SEO Strategy Guidelines Social Media 71

Shift Communications

APRIL 27, 2015

The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. That’s an impressive number; in 2014, Google processed an approximate 5.7 Vice President, Marketing Technology. When you think about it, that’s an astonishing feat. Regional Growth. billion searches per day. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 13

Technology Software Company Marketing 13

Shift Communications

JULY 31, 2015

LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Vice President, Marketing Technology. Let’s see how the dark horse raced in Q2. Looking Ahead: What Does This Mean For You?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 65

Internal International Data Media 65

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. As of November, 2014, it had 170 million viewers and 25 million members.

Video 120

Video Trends YouTube Television 120

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 52

Mobile Media Newspapers Local 52

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing? Always: #LikeaGirl. We love it! Pantene: #ShineStrong. Source: Verizon ).

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40

Prohibition

MAY 4, 2017

Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. Perhaps Luis’s avid followers can’t wait to see what the star does next? 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. However, some sites may be open to guest posts even if they don’t advertise. One practice sits squarely in Google’s gray area: guest posting sites. Look for the same quality signals listed above.

Analysis 91

Analysis SEO Guidelines Google 91

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. Finally, 2024 also brings another U.S.

Writing 200

Writing Communications Marketing B2B 200

David PR Group

JANUARY 14, 2016

Many of the traditional marketing models are broken and discombobulated due to the proliferation of messages and advancements in technology. He pointed to how Apple handled the U2 album giveaway issue in 2014. Natarelli firmly believes that intimacy represents the next paradigm in marketing.

Brand 40

Brand Branding Reputation Financial 40

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. With limited space, what constitutes adequate disclosure? per tweet) of the agreement. The FTC is Serious, Folks.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 198

Marketing Content Marketing Data Social Media 198

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Waxing UnLyrical

APRIL 13, 2016

A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Being a certified digital marketer, he understands how modern technology shapes the PR industry. So, how do you “bell” an influencer for your brand?

Marketing 40

Marketing Viral Fashion Product Launch 40

MaccaPR

JUNE 16, 2016

Doximity claims: “Aside from the iPhone, there’s never been a piece of technology adopted by physicians as quickly.” Sponsored Content : Through DocNews , companies can sponsor clinical content in the form of native advertisements that appear in a members’ news streams. Since 2014, U.S. Jude Medical, have jumped on board.

Social Media 48

Social Media Healthcare Marketing Media 48

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274