Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act.

Video 120

Video Trends YouTube Television 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Klaus Schwab.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. There’s still some way for the technology to go before it becomes truly mainstream. Therein lies an advertising opportunity.

Publicity 84

Publicity Marketing Google Radio 84

Sword and the Script

MAY 11, 2019

While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 140

Study Media Relations Media Measurement 140

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40