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The Present & Future Tech Trends PRs Should Prepare For

Cision

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Emerged Trends. As of 2013, 3 percent of the U.S.

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Are we still over-relying on media relations?

Communications Conversations

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

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The 4 Measurement Trends PR Pros Should Watch

Cision

So what are four of the biggest PR measurement trends? In media analysis, we can measure the world as it is in yes/no, positive/neutral/negative sentiments. A 2013 Piqora study found that pins have a half life of 3.5 The quantification of media relations and public relations.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

journalists say they would be unable to carry out their work without social media. That’s an increase from 2013 when 41 percent of respondents felt this way. . And the increases aren’t just in how many journalists are using social, but also how many different types of social media they’re using.

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Vishal Padhye Named to PRWeek Dashboard Top 25 List for 2021

Critical Mention

NEW YORK — Vishal Padhye, Chief Technology Officer at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the 25 most influential people in communications technology for 2021. . Indeed, the company is coming off its best January sales numbers in company history. .

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Behind the Headlines with Yvonne Lorie

Cision

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What is your secret to Public Relations and media relations success? The key ingredient is relationships.

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Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.