article thumbnail

The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

article thumbnail

Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. In short, thought leadership plays at the industry level, not the company level, ideally offering takes that can’t be found elsewhere. They interpret backlinks as “votes” for the content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is kind leadership an oxymoron?

PR in High Definition

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

article thumbnail

Gearing Up For Social Slam 2013

Waxing UnLyrical

When I talk about value, I don’t mean necessarily mean huge numbers of new business inquiries immediately (though those would be nice, and almost all the speaking I do does ultimately result in those, or in thought leadership positioning, or both). I’m excited to be gearing up for Social Slam 2013. Enter Social Slam.

article thumbnail

In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA

PRSay

When she retired from teaching in 2013, Turk was named a VCU professor emerita. Turk had an exceptional reputation as a researcher and educator in our field, and impacted the lives of thousands of students and hundreds of faculty members through her many years of leadership,” said Marcus Messner, Ph.D.,

Education 151
article thumbnail

Shaping a Blog Design for Thought Leadership

Ishmael's Corner

This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that I once I bulldoze the wretched “look and […]. The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications. Didn’t happen.

article thumbnail

Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

Given this lack of experience and attention, boards have difficulty providing effective governance of the marketing function.’”

Marketing 138