Waxing UnLyrical

MARCH 13, 2013

And this is what I’m pretty sure I will get at SMC Knoxville’s Social Slam 2013 , which will kick off in exactly three weeks and three days from today (April 5). Enter Social Slam. It’s one of the afternoon’s breakout sessions, and on social media in a crisis. Based in the Washington, D.C.,

Conference 103

Conference Social Media Crisis Crisis Management 103

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. That was my social media “ground zero” moment. I was a social media addict. Earlier than that, I knew all about Facebook, obviously. I didn’t overdo it, but I showed up on Facebook more regularly. It was Dec.

Social Media 78

Social Media Media LinkedIn Instagram 78

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ Social Slam 2013. Social Slam 2013. Blog posts previewing or reviewing Social Slam 2013. ’ At first I was surprised.

Conference 81

Conference Social Media Hotels Meeting 81

Cision

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever.

Social Media 120

Social Media Media Facebook Analysis 120

Deirdre Breakenridge

DECEMBER 5, 2014

Last year (summer of 2013) when I was developing the www.castropignano.com website I noticed that people were using the hashtag #Castropignano and posting really beautiful photos on Instagram, Pinterest, Facebook and Twitter. So, I started thinking about it in September 2013 and the more I thought about the idea the more I liked it.

Engineering 413

Engineering Pinterest Social Media Radio 413

Waxing UnLyrical

APRIL 22, 2013

Boston_Police) April 20, 2013. Three Random Thoughts on April 19, 2013 is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Three Random Thoughts on April 19, 2013. Personal Shonali Burke Social Media #boston 4-19-13 friday april 19 life goes on' Officers sweeping the area. Boston Police Dept.

Community 79

Community Examples Twitter LinkedIn 79

5W PR

JANUARY 22, 2018

By: Lauren F, Social Media Specialist. How Instagram is shaping 2018 social media trends for brands. It’s no surprise that with record growth, everyone from AdWeek to Forbes is calling the Facebook-owned feature a top digital trend for 2018. that sent all other social media platforms directly to second place?

Instagram 68

Instagram Social Media Media Retail 68

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. RedBull had 45 million Facebook fans. Social Media Is the Means to Many Success Metrics. science behind social behavior.

Social Media 82

Social Media Media YouTube Film 82

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. And keep fans apprised of new beers via Insta, Twitter and Facebook.

Social Media 76

Social Media Instagram Media Marketing 76

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

PRSay

OCTOBER 17, 2022

A self-proclaimed “elections geek,” she was hired by Collier County in 2013 and now serves as PR officer for Jennifer J. Robertson says she has worked hard to verify social media accounts for the office, so that county residents will know the accounts and the information they provide are credible. In Collier County, Fla.,

Communications 172

Communications Video Social Media Facebook 172

Shift Communications

MARCH 10, 2015

The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. May 2012 : Facebook rolls out Promoted Posts for brand Pages. August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Communications Conversations

SEPTEMBER 9, 2020

That thud you hear is the sound of the news landing in social media circles. Since buying Slideshare in 2013 (it’s been SEVEN YEARS since they bought Slideshare?!?!?!), Not that Slideshare was a social media darling. Or, destined to overtake Facebook. Few people cared. And, for good reason.

Reddit 88

Reddit LinkedIn Web Social Media 88

Norton's Notes

JUNE 7, 2017

On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost identical version of the mobile app’s features to its platforms. What is Facebook Stories? What is the failure of Facebook stories down to?

Facebook 41

Facebook Instagram Social Media Video 41

Shift Communications

JANUARY 29, 2015

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. 208 million of them are on Facebook. People-Based Marketing.

Facebook 60

Facebook Mobile Analytics Video 60

Rock the Status Quo

AUGUST 11, 2014

In the survey, journalists state the following are the most sought-after types of content in an online newsroom: press releases, breaking news items, media relations contact information, fact sheets, high-res images, press kits and executive biographies. I’d also suggest adding social media feeds to it. by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Beyond PR

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever.

Social Media 40

Social Media Media Facebook Analysis 40

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. .” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations.

Twitter 0

Twitter How To Social Media YouTube 0

Polaris

DECEMBER 30, 2014

People process text 60,000 times more slowly than images , and photos generate more “Likes” on Facebook than text, videos, or links. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Social Media'

Pinterest 196

Pinterest Instagram Brand Branding 196

Cision

MARCH 1, 2016

Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. They write: “Facebook’s IPO is a flop.” SoMe = Facebook, Twitter, YouTube. Influencer marketing and authentic word-of-mouth are as important as press releases and media placements anymore.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Journalistics

MAY 26, 2015

Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. Like most consumers, I now find a majority of my news content via social channels.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

Cision

SEPTEMBER 28, 2015

.” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Oprah Winfrey Network (OWN) and Nike’s Jordan brand ), but it occurred to me how contextual most people’s understanding of social influence is.

Marketing 120

Marketing Groups Journalism Social Media 120

Waxing UnLyrical

JANUARY 22, 2014

In July of 2013, photos still reigned supreme, with Buffer saying photos made up 93% of the most engaging posts on Facebook. This post from Pew in October , though, shows use of video online doubling from 2009 to 2013. He does social media management for KimberMedia and teaches for @bgckids. He also blogs.

Instagram 84

Instagram Video Social Media YouTube 84

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Posted by Microsoft Research on Friday, March 8, 2013. ” 4. Images via Pixabay: 1 , 2 , 3 , 4.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

JUNE 22, 2015

In this piece, I want to make the case that Instagram is the “Rihanna” of social networks, relative to Facebook as social networking’s U2. Where Facebook is a behemoth social network with consistent utility, Instagram is a smaller network engineered for high-engagement. 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

APRIL 8, 2013

. — Sandra Fathi (@sandrafathi) April 2, 2013. John Trader (@John_Trader1) April 2, 2013. But it was when I asked what Sandra (and others) made of the “value of a Facebook fan” type conversation, that things got really interesting: @ shonali A2. Eric Wittlake (@wittlake) April 2, 2013. So far so good.

B2C 83

B2C B2B Measurement Twitter 83

Waxing UnLyrical

MARCH 11, 2013

Richard Bagnall (@richardbagnall) March 5, 2013. A3 But with #PR it still needs to take into account quality of coverage, messaging & target audiences etc #measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. Shonali Burke (@shonali) March 5, 2013.

Handbook 81

Handbook Comparison Advertising Advertising 81

Cision

MAY 2, 2016

.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google.

Mobile 120

Mobile LinkedIn Facebook Google 120

Waxing UnLyrical

JUNE 28, 2013

John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. gain in each #measurePR — John Friedman (@JohnFriedman) May 28, 2013. John Friedman (@JohnFriedman) May 28, 2013. Twitter Facebook Google+ LinkedIn Measuring CSR: #measurePR with John Friedman. I love that last one!

Measurement 103

Measurement Corporate Survey Viral 103

Waxing UnLyrical

JANUARY 29, 2013

” So while they didn’t know each other a decade ago, through the beauty that is social media, they are now fast friends (and, in fact, the reason I know Beth is because Katie introduced me to her many years ago). Beth Kanter (@kanter) January 22, 2013. ” “How can we help our communities do better?”

Nonprofit 70

Nonprofit Measurement Case Study Social Media 70

Shift Communications

OCTOBER 19, 2018

The first and most obvious are near real time social media channels. If you haven’t already set up Twitter lists, scanned through Facebook groups or sought out Instagram hashtags of prominent, influential or interesting people in your industry, stop and do so now. There are three starting places to look for waves to catch.

Transportation 68

Transportation Google Trends Tools 68

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. Ad spending on social media has shot up from Rs.94 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Ishmael's Corner

JANUARY 27, 2015

White House Advances Owned Media. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. On June 20, 2013, The Wall Street Journal tried its hand at BuzzFeed storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60