ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. On June 20, 2013, The Wall Street Journal tried its hand at BuzzFeed storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

PRSay

MAY 6, 2016

Ken Hunter is President and Chief Strategist of The PowerStation | Communications, a strategy-centered communication consultancy guiding organizations to growth by developing big idea PR programs that power it, and resolving problems that impede it. He develops communication strategies that grow relationships.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The news industry is faced with a conundrum of how to balance the importance of news with the interest it will generate from its consumer base. Want more insight on the top media trends and events?

Comparison 120

Comparison Television Print Social Media 120

Cision

MAY 2, 2016

adults use mobile to consume news. Distributed content is consumed on Facebook through Instant Articles, on Twitter through Twitter Cards, on Snapchat through Stories, Google through Accelerated Mobile Pages and News (in a roundabout way), on LinkedIn through long-form posts, on Tumblr and others. According to Pew 64 percent of U.S.

Mobile 120

Mobile LinkedIn Facebook Google 120

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

PR Conversations

JULY 24, 2014

A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. begun to think strategically about what these stakeholders call “communication and promotion.” Proof of win-win results of symmetrical communication. ” The allure of the East.

Marketing 87

Marketing Communications Video Reputation 87

MaccaPR

OCTOBER 14, 2015

Preceding its $90 million acquisition by LinkedIn back in 2013, Pulse was a news-aggregator app that curated your favorite publications and news sources and presented them in a Flipboard-type manner. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. Community building.

Marketing 52

Marketing Storytelling Technology Community 52

Doctor Spin

JANUARY 19, 2024

2013, May 3). link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do corporate myth that only a few people in any organisation deserve (or are capable of knowing and understanding) the “big picture.” 1 Silfwer, J. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Learn “How to Plan and Manage Crisis Communication in a Social World” today! Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Shift Communications

DECEMBER 22, 2014

This is the idea that we will soon (if we haven’t already) hit a point where the amount of content being produced will increase exponentially while our human and technological capacity to consume it will hit a limit. Top 50 Most Overused Words in Press Releases for 2013. Tori Sabourin. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. For starters, your communications team should start to think like a newsroom. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . You work in public relations, SEO, content marketing or social media marketing.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. A social influencer will often use a product photo, trademarked brand or corporate logo, or product photos in the content they generate. Intellectual Property.

Marketing 120

Marketing Advertising Advertising Measurement 120

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. The line between UGC and branded content has gotten blurry. Thanks for keeping it Fresh (never frozen) homies.

YouTube 111

YouTube Instagram Ethics Film 111

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumer oriented PR should have an even easier time taking these measurements. PR Measurement Isn’t Quite the Same. 5 PR Metrics Categories for Organizing Measurement.

Measurement 119

Measurement Analytics Tools SEO 119

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. PR teams need to adapt to the changing consumer. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. The result?

How To 60

How To Software System Employee 60

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. The trouble is, for PR this has been a troubling pill to swallow. Authenticity is not doing PR. PR can’t polish a turd.

Journalism 60

Journalism Wikipedia Film Interviews 60

MaccaPR

SEPTEMBER 14, 2015

I insert a clause in these contracts that identifies who controls communications with the media during a crisis,” says Hutton. ICON Global CEO Elijah Shaw (left), a Los Angeles-based corporate security and personal protection expert whose clients have included Usher, Prince and Naomi Campbell, adds his own counsel. asks Hutton. #7

Brand 48

Brand Branding Crisis Social Media 48

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 4) New emphasis on trust.

Social Media 92

Social Media Marketing Media Creativity 92

PR Conversations

MARCH 19, 2015

At 70 years of age, the conversation skills, intensity and passion remain undimmed in this long-time professor of media studies, who is also chair of the department of communications at Hunter College. In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. The power of the image.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

At 70 years of age, the conversation skills, intensity and passion remain undimmed in this long-time professor of media studies, who is also chair of the department of communications at Hunter College. In the current landscape, each day consumes (and exhausts) the next. The selfie as self-expression. The power of the image.

System 40

System Construction Public Affairs Publicity 40

Stephen Waddington

SEPTEMBER 29, 2021

Press releases are well understood in organisations and used as a general-purpose form of communication. They act as a common, corporate language. But please understand that the press release is not the answer to every communication question. The print edition went monthly in 2013, and bi-monthly in 2016. The Wadds Inc.

Industry 153

Industry Publicity Agency Community 153

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

More importantly, the brand scratched its way to one of the most significant improvements in YouGov’s Ad Awareness metric among consumers throughout September. It then launched a D&I training program for employees and joined the Human Rights Campaign’s Corporate Equality Index, which evaluates companies for LGBT-friendly policies.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Predictions from PR and martech providers; and.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. Of course, there’s not much for marketing and communications teams to do to foil threats beyond insisting that their employers or clients harden their security infrastructure. The Security Breach. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130