Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. billion to $9.1 SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye. Simply said, Häagen-Dazs ice cream isn’t the best on the market for the price and flavors it offers.

Consumer 65

Consumer Retail Community Company 65

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. But AI is not just in your consumer life. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. We caught up with Jeff for our Masters in Marketing series.

Marketing 50

Marketing Wireless Software Journalism 50

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. But AI is not just in your consumer life. Invest in your future!

Financial 52

Financial Conference Agency Resources 52

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. lags all other sectors but one (financial).

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” One of the great examples of crisis/not crisis was the 2013 hacking of Burger King’s Twitter account by a McDonald’s fan.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

MaccaPR

FEBRUARY 11, 2016

How can you as a communicator guide your company in taking a stand to address women’s empowerment, racial tolerance and equality in your marketing campaigns - without alienating customers or pushing the envelope too far? 11 with legendary marketer Mark Addicks, the former Chief Marketing Officer of General Mills.

Brand 48

Brand Branding Marketing Film 48

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. Here are top five takeaways from last week''s Social Media Marketing World ( #SMMW15 ) conference: 1. This includes all social posts and blog posts. Your brands'' consumers are no different.

Social Media 48

Social Media Pinterest Marketing Media 48

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consumer, business or trade media relationships.

Social Media 82

Social Media Media YouTube Film 82

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts. Marketing Analyst.

Strategy 60

Strategy Publicity Media Relations Social Media 60

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. A hybrid model of communication and new field of PR practice related to the global art market. billion US) in sales in 2013. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. They may in fact have the decisiveness to spend marketing or R&D where it matters. The PR technology space can be in some respects, divided into Davids and Goliaths.

Technology 81

Technology Company Analytics Writing 81

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. It can be an industry, a career field, a product or service or just an idea.

Brand 100

Brand Branding Community Wikipedia 100

PR 20/20

MAY 22, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. We consume more. Freedom is slavery. Ignorance is strength.”.

Content Marketing 79

Content Marketing Writing Tools eBook 79

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 If you have a blog, emails and are generating stories, think again. Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? Don’t think so?

Media 79

Media Analytics Technology Corporate 79

ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. IEX Trading is an alternative stock market that ensures everyone’s trade happens at the same speed and no one has an unfair advantage. Some struggle to make ends meet.

Company 120

Company Banking Employee Corporate 120

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong. were facing, but globally. were facing, but globally. The answer?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Communications Conversations

JULY 27, 2015

If you read this blog, you are most likely a part of what some call “the digital elite.” According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. ” This means you have easy access to the internet. You own a smart phone.

Newspapers 60

Newspapers Education Social Media Comparison 60

Practical Law Construction

JULY 21, 2020

The first four notes date back to 2013 , so it was probably time for them to have a refresh. I have been talking about this for years, as anyone following this blog will know. There are five guidance notes covering: The Scheme for Construction Contracts 1998. Construction contracts and construction operations. Natural justice.

Construction 52

Construction Trends Technology Consumer 52

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders. Dealing with new business activities.

Agency 48

Agency Crisis Management Fashion Social Media 48

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

MAY 27, 2015

You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter.

Leadership 40

Leadership Twitter Small Business Storytelling 40

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Doctor Spin

JANUARY 19, 2024

2013, May 3). Doctor Spin | The PR Blog. Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. 2013, May 3). Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications. Don’t believe me?

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. There are many keyword tools marketers have been using for years.

SEO 76

SEO How To Google Local 76

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Voice-shopping is expected to be a $40 billion consumer channel by 2022. There are many keyword tools marketers have been using for years.

SEO 67

SEO How To Google Local 67

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? The Role of PR in the Coming Content Marketing Collapse. As the New Year came and went, content marketing strategies were ramped up by businesses and brands all over the place. Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. Marketing Analyst.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Mindful Marketing

DECEMBER 12, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ “How much does it cost?”—It’s Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. They dig through LinkedIn and blogs for experts and sources.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.

Measurement 118

Measurement Analytics Tools SEO 118

Shift Communications

NOVEMBER 19, 2014

This blog post will disappear in 10 … 9 … 8 …. At this time, Snapchat was solely consumer-user friendly. October 2013. If you’re an active reader of this blog, you know by now that two things I hold dear to my heart are Beyoncé and Taco Bell. Senior Marketing Analyst. Just kidd ing. Ask Snapchat. Ask Instagram.

Brand 148

Brand Branding Sports B2B 148