MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. The Wikipedia foundation believes employees, supporters and publicity agents (e.g. Wait, what… do nothing?

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. By Seedepth.

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Because these external award announcements have an effect on employees! 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

Deirdre Breakenridge

MAY 14, 2015

We all know it, but an agency cannot function well without an accurate accounting of the time that its employees spend working. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Sure, stunts can be fun, creative, stimulating, etc. … Read more.

Industry 150

Industry B2B Corporate Agency 150

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Social Media Internal International 78

Solo PR Pro

AUGUST 31, 2021

Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from traditional public relations to developing marketing and sales collateral.

Meeting 98

Meeting Real Estate Energy Agency 98

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Southwest Airlines’ Employee-Generated Video.

Travel 89

Travel Airlines Hotels Marketing 89

Cision

MAY 14, 2015

The CEO of Social Media Explorer, Nichole Kelly spent 15 years as a brand-side marketer working for organizations such as Sherwin-Williams and The Federal Reserve Bank. Frankly, we’ve seen every brand big and small try to jump into social to get cheap marketing sales and the networks moving to a pay-to-play model.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. 2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Write a guest blog post for a popular industry publication or website. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand.

Reputation 100

Reputation System Employee Airlines 100

PRSay

OCTOBER 25, 2017

To be more successful at reaching rural America, Haworth offered a few pieces of advice for PR professionals when building their campaigns: Do market research. Market research is vital to understanding how target audiences consume info,” said Haworth. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Social media.

Social Media 119

Social Media Conference Media Corporate 119

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. I get brand journalism when you’re Microsoft and you’re using long-form employee stories as a vehicle to aid recruiting and brand. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? News reporting is going to be around a long time. Why create that kind of exposure?

Company 111

Company Media Journalism Report 111

Sword and the Script

APRIL 30, 2019

million in venture capital, in four rounds of funding since 2012, according to Crunchbase. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 Learn more: press release , blog post.

Industry 91

Industry Media Technology Employee 91

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. *This article was provided by Cision, a PRSA partner. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Bianchi Biz Blog

AUGUST 7, 2023

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Sometimes the best marketing messages are the simplest, I suppose. I’m the Chief Editor of Commercial Carrier Journal (CCJ). They paid $25 per article and, yes, I did want $25.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

DECEMBER 1, 2016

It really trained me to be aware of the big picture at all times, yet be able to adapt marketing tactics by region, language, and even by culture. Do you see yourself staying in social/digital marketing long-term? The employee programs I’ve experienced to date seem to be minimal and almost an afterthought. Why or why not?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Beyond PR

MAY 4, 2017

But, there are often more simple, overlooked steps we can take to communicate faster, more effectively and enact more change than public relations has ever been able to before. During her ten years with the company, she has pioneered influencer marketing, employee advocacy and social selling programs through both traditional and social media.

Communications 61

Communications Hotels Technology Tools 61

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Be sure to include members of your communication, marketing, HR and legal teams. having the same core provider). in August).

Reputation 60

Reputation Communications Financial Internal 60

Stuart Bruce

JANUARY 5, 2015

What is public relations? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. PR isn’t publicity.

Reputation 60

Reputation Corporate Ethics Communications 60

Stephen Waddington

AUGUST 27, 2018

Excellence Theory is a much debated model of public relations practice. This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.

Communications 60

Communications Analysis Web Handbook 60

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Have happy, likeable employees?

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. By October, I knew that it was time to open my own business.

Writing 88

Writing Google Pitching Small Business 88

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. But when it comes to the top tier, competition is the same in every market. Basically, Hoffman pays you to work abroad. counterparts.

Pitching 36

Pitching Transportation Conference Report 36

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock.

Journalism 40

Journalism Reputation Ethics Corporate 40

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Solo PR Pro

OCTOBER 6, 2015

Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs. 373 on hourly rate.

Survey 40

Survey Report Local Data 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Where the Fishermen Ain't

FEBRUARY 21, 2016

I’m not a technologist, but I’m definitely tech-informed, passionate about open source, and I do know a thing or two about public relations, corporate communications, and reputation. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. Blockchain, Inc. ”.

Technology 20

Technology Writing Government Corporate 20