Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 66

Marketing Survey Study B2B 66

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. billion to $9.1 SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 In terms of public relations, what benefits do videos provide that text and static images can’t match? Does video have any weaknesses? Register now!

Video 120

Video Brand Branding Trends 120

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 94

Consumer Social Media Education Advertising 94

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. That’s the theme for this week’s Unscripted Marketing Links [UML]. Funding is a form of validation and acquisitions signal a strategy – those things impact the market. Be smart about it.

Study 144

Study Media Relations Media Measurement 144

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on.

SEO 100

SEO eBook Google Engineering 100

Waxing UnLyrical

OCTOBER 12, 2012

So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. Developing skills in areas such as video editing and content marketing is a huge asset. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

Polaris

DECEMBER 23, 2014

It was a public service campaign created in 2012 by Metro Trains in Melbourne, Australia to promote rail safety. Content Marketing' The crowd is delighted (although you could argue a trip to Canada at this time of year isn’t exactly the ideal gift). Deck the Halls with Dumb Ways to Die. Remember Dumb Ways to Die?

Video 117

Video Travel Content Marketing Groups 117

Cision

SEPTEMBER 20, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. Publishing Content. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media.

Social Media 226

Social Media Media Journalism Study 226

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. What Makes Online Content Viral? Journal Of Marketing Research (JMR) , 49 (2), 192-205.

Viral 120

Viral Journalism Advertising Advertising 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

5W PR

FEBRUARY 20, 2019

In today’s society, maintaining a social media presence is paramount to the success of your business, and remaining indifferent to the use of social media in setting marketing objectives is sure to curb growth. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. How does a digital newsroom differ from content marketing? Bart : “Content remains king but a digital newsroom is its queen.

Company 111

Company Media Journalism Report 111

Sword and the Script

APRIL 10, 2018

This, of course, is no mystery to anyone that’s worked in public relations for any length of time. A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead. They grew in marketing prominence with the advent of the web and the online news release. click image to enlarge).

Engineering 72

Engineering Content Marketing Analysis B2B 72

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. ” – Adam May. ” – Adam May.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. This is the added value of public relations. Even with dozens of tangible opportunities for measurement, public relations should not be relied on as a consistent or sole sales driver.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Shift Communications

AUGUST 17, 2015

This is the space of the hybrid car in 1999, the space of the Internet of Things in 2012, and the space around drones last year. The downside is that no one is talking about the space, which means that gaining the attention of influential publications and journalists is exceptionally difficult. Vice President, Marketing Technology.

Strategy 60

Strategy How To Resources Content Marketing 60

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. What’s next? More of the same. And better.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Flatiron Communications

OCTOBER 29, 2014

The topic revolved around the future of public relations (don’t they all ?). During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations.

Enterprise 44

Enterprise Financial Journalism Report 44

Beyond PR

OCTOBER 14, 2016

Compare these percentages to the 2012 election’s exit polls , where women comprised 53 percent of overall voter turnout, and a question rises to the surface: During this election season, is 26 percent nearly enough? This builds off five years as an award winning public relations professional and journalist working out of Canada.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 69

Blogging Strategy How To Writing 69

Flatiron Communications

OCTOBER 29, 2014

The topic revolved around the future of public relations (don’t they all ?). He simply felt that a company’s behavior, versus what it communicates, will dictate the quality of its relations to its many publics. compounded the charity’s inability to provide relief by “diverting assets for public relations purposes,â€?

Enterprise 28

Enterprise Financial Journalism Report 28

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. As a content marketer, the knowledge I bring to the table is what my clients want from me. Cohen has a Masters Degree in public relations from the University of Houston and is the Owner and Lead Writer at RedShift Writers, LLC, in Houston, Texas. Knowledge is money.

Writing 88

Writing Google Pitching Small Business 88

Communications Conversations

MAY 5, 2016

I never worked for an agency that only did PR so was fortunate to experience public relations within the context of other agency disciplines. Fortunately the rise of content marketing has blurred the divisions even further and I believe will help people who work at agencies be less siloed in their thinking and work.

LinkedIn 60

LinkedIn Education Agency Blogging 60

Critical Mention

NOVEMBER 5, 2018

Takeaway: Even if you’re not one of the most respected public figures in U.S. He was first elected in 2012 and won a new term in the general election in 2016. history, you can still appeal to your target audience by humanizing your company, exhibiting a passion for your customers’ satisfaction and appeal to their emotions.

Policies 64

Policies Film Exercises Viral 64

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

AUGUST 31, 2018

Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. I had a non-compete clause so I couldn’t work in this market in TV. What’s surprised you so far?

Media 112

Media Journalism Report Video 112

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). I didn’t consciously change our strategy for Journalistics, but it happened over the course of each new blog post from 2012 through today.

Blogging 40

Blogging Strategy How To Writing 40

Flatiron Communications

JANUARY 12, 2017

What’s more, the exploitation of new communications tools and dynamics by less-than-scrupulous actors has dire implications for the public relations industry, a profession already mired with detractors. It reads: From the Public Relations Society of America. Content Marketing Is So Last Year (January 2016).

Journalism 28

Journalism Guidelines Government Training 28

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” Content marketers in all industries can learn from these examples. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content.

Healthcare 136

Healthcare Content Marketing Industry Trends 136