Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. Communication tactics can be tied to revenue or sales funnel activities that impact the bottom line.

Measurement 56

Measurement Storytelling Data Technology 56

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Sales teams find media coverage useful in selling. “93%

Study 139

Study Media Relations Media Measurement 139

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. Jason Sprenger is the president of Game Changer Communications. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Barokas

OCTOBER 21, 2020

I’ve been thinking since that interview about whether barbell and antifragile strategies hold relevance for marketing, PR and communications professionals. So, I’ve taken a stab at a few ways barbell and antifragile can be used in communications, and how to build upon those as you kick-off annual planning season. Goals (i.e.

System 88

System Viral Strategy Survey 88

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ).

Social Media 149

Social Media Marketing Media Facebook 149

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Solo PR Pro

APRIL 27, 2021

You can also ask questions about their goals and how they are measured, which will tell you a lot about their internal culture and what will be expected of you. Do you have a defined budget for PR/communication services?” This post was originally published on September 18, 2012 and has been updated for 2021.

How To 110

How To Internal International Pitching 110

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Measure your share. Try to make sense of what you see and wonder about what makes the universe exist.

Reputation 48

Reputation Measurement Media Relations Agency 48

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2012, May 17). Please support my blog by sharing it with other PR- and communication professionals. 2012, May 17). link] Nordstrom. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

SEPTEMBER 18, 2012

21 , I’ll be leading a post-conference workshop for attendees of ALI’s “Social Media for Government Communicators” conference on (what else?) PR and social media measurement. speaking on PR measurement (one of my favorite topics!). So here they are, in case you can make any of them: This Friday, Sept.

Conference 91

Conference Measurement Social Media Government 91

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). But publishing our content, for most communications professionals, is still a fragmented process. Don’t think so?

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

JUNE 12, 2013

Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Communication Carries Multiple Messages. The expectations, either explicit or implicit, that are communicated by PR and Marketing affect customer expectations and customer satisfaction downstream.

Customer Service 103

Customer Service Publicity Film Measurement 103

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. SocialChorus is an employee communications platform that announced several new products at its customer conference. Onclusive has raised $21.4 all 210 U.S.

Industry 86

Industry Media Technology Employee 86

PR Conversations

AUGUST 7, 2014

We are not just talking about a few people sporting Google Glasses, or measuring their heartbeats via the latest wristband or smart watch. If, on the other hand, my dress, smart jacket or t-shirt is monitoring, measuring and capturing data…what then? Strip search will take on a new and vastly more public dimension. The wake up call.

Publicity 87

Publicity Ethics Technology Government 87

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. The world has changed.”

Company 111

Company Media Journalism Report 111

ReimaginePR

JUNE 18, 2015

Can PR & Communications Solve Societal Apathy? What can conscientious communicators do? What are some learnings that communicators, especially public relations practitioners working with NGOs, can take away from the divergent paths of Ebola and ALS awareness? Written by Everett Martin. Selflessness is selfish.

Airlines 120

Airlines Viral Government Local 120

Communications Conversations

OCTOBER 13, 2014

And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). How to measure your content (think beyond page views and social signals–think about “engaged time”, visitor loyalty and return visitors). They wanted to do what Oreo did.

Strategy 120

Strategy How To Guidelines Advertising 120

Waxing UnLyrical

MARCH 13, 2012

Really, the whole measurement thing is my glaring weak spot in the communications world. I finally found my 2012 resolution, just a few months late. I missed the #sxsmroi panel at South By Southwest Interactive on Monday afternoon. I was not pleased about this, but you know. Work and stuff.

Social Media 66

Social Media Media Measurement Groups 66

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. PRNews holds an annual measurement conference in DC, where the “measurement mafia,” as I like to call them (us), all descend in one fell swoop. “He will be forever missed but never forgotten.”

Measurement 40

Measurement Hotels Conference Facebook 40

Waxing UnLyrical

OCTOBER 12, 2012

Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. In fact, as many of you already appreciate, that never truly represented what communications was all about.

Social Media 48

Social Media Agency Consumer Fashion 48

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Are qualifications holding back communicators? Where do you see the industry in 10 years time?

Hotels 86

Hotels Social Media Fashion Agency 86

Cision

JUNE 22, 2015

Here’s a communications quandry: who is the better messenger? But there are some measurable aspects of Instagram that are quite unique and special in the social media space. In 2012 when Facebook had a filtering algorithm but wasn’t constricting reach as drastically, engagement rate was 1.3 07 percent). 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Shift Communications

AUGUST 17, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. This is the space of the hybrid car in 1999, the space of the Internet of Things in 2012, and the space around drones last year. Today, we’ll examine the traditional PR environment. Christopher S.

Strategy 60

Strategy How To Resources Content Marketing 60

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

Communications Conversations

APRIL 21, 2015

Remember, these product line launches haven’t always been so successful (remember the Nieman Marcus partnership in 2012? ” The financial crisis of 2012? Tough to measure success here without seeing Target’s analytics. Yeah, didn’t think so). Remember the last time Target “took a big PR hit?”

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

FEBRUARY 15, 2013

The brands were measured against two parameters: The average time it took for brands to respond to the tweets; and. According to an experiment conducted by Customer Service Investigator (CSI), well-known brands like Starbucks, Visa, Walmart, and Apple do not bother to respond to their customers on Twitter.

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Flack's Revenge

DECEMBER 11, 2019

A POC is about the cultural fit, and optics, not just technology There are three potential pitfalls: selecting POC objectives; if you don’t set the right ones in the beginning, it is tough to change course later… is it measurable, easy to explain? Selecting the POC team; and setting up the right communications process at the beginning.

Insurance 31

Insurance Insurance Financial Measurement 31

Waxing UnLyrical

MAY 9, 2016

C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives. .” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

OCTOBER 19, 2012

I returned a couple of days ago to the DC area after a whirlwind trip to San Francisco and the 2012 PRSA International Conference. And the “measurati,” as Don Bartholomew calls those of us who are in love with measurement ( Katie Paine , Richard Bagnall , Angie Jeffrey , er, me…!). Crowded mart, crowded mind.

Conference 97

Conference Twitter Google Internal 97

MaccaPR

JUNE 1, 2016

The emergence of data and analytics has opened so many doors for communicators, allowing us to engage with consumers on another level. In 2012, the i.e. network produced a campaign for UnitedHealthcare’s Medicare & Retirement division called 'A New Age.' See more details of the case study here. Those will be the ones that win.".

Brand 48

Brand Branding Storytelling Healthcare 48

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40