Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. Jason Sprenger is the president of Game Changer Communications. Focus on the content.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ).

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 85

Industry Media Technology Employee 85

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Don’t think so?

Media 79

Media Analytics Technology Corporate 79

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. If data is communication fuel, analysis is the racecar that gives it purpose. Data Closes Deals.

Data 92

Data Meeting Measurement Guidelines 92

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 2) Communicating the financial impact of marketing to the C-Suite. The marketing spend on domestic markets has steadily increased – by 10% since 2012. Your Marketing Predecessor was Probably a Hot Mess.

Study 113

Study Survey Infographics B2B 113

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. The world has changed.” Why create that kind of exposure?

Company 111

Company Media Journalism Report 111

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Are qualifications holding back communicators? Where do you see the industry in 10 years time?

Hotels 86

Hotels Social Media Fashion Agency 86

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. In fact, as many of you already appreciate, that never truly represented what communications was all about. How did they make it work for them?

Social Media 48

Social Media Agency Consumer Fashion 48

Shift Communications

AUGUST 17, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. This is the space of the hybrid car in 1999, the space of the Internet of Things in 2012, and the space around drones last year. Vice President, Marketing Technology. Innovative environment.

Strategy 60

Strategy How To Resources Content Marketing 60

Flack's Revenge

DECEMBER 11, 2019

A POC is about the cultural fit, and optics, not just technology There are three potential pitfalls: selecting POC objectives; if you don’t set the right ones in the beginning, it is tough to change course later… is it measurable, easy to explain? They measure, cut, measure. Oleh Shestakov. Vonage ‘ s role.

Insurance 31

Insurance Insurance Financial Measurement 31

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. Their value and success will be measured by outcomes, not outputs.”. The marketing services industry is in a state of flux.

Agency 40

Agency Marketing Financial System 40

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? Beats by Dre associates its headphones not with acoustic technology, but with all that is physical, sweaty and exultant. So how can your company avoid falling prey to the mistakes that put the $2.5

YouTube 118

YouTube Brand Branding Crisis 118

Waxing UnLyrical

APRIL 2, 2016

Brands know that these channels need to be a part of our communication spectrum. Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action.

Strategy 40

Strategy Case Study Community Creativity 40

Cision

AUGUST 26, 2015

VP Marketing Technology at SHIFT Communications, Marketing Over Coffee co-host. Pinterest and Instagram usage doubles since 2012, growth on other platforms slower [link] — Steve Rubel (@steverubel) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Staying in tonight?

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. That said, once you decide on a technology, you need to stick with it. Everything is trackable.

Report 52

Report How To Marketing Analytics 52

MaccaPR

JUNE 1, 2016

The speed of technological advancement continues to drive rapid change across many vertical markets. The emergence of data and analytics has opened so many doors for communicators, allowing us to engage with consumers on another level. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates.

Brand 48

Brand Branding Storytelling Healthcare 48

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. We welcomed a new member in Scott in 2012 when Kristin got married (finally have a brother!) Hootsuite was the first program that I used in my classes, and has been a longstanding supporter over the years.

Social Media 56

Social Media Conference Travel Internal 56

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. Invest in automation and technology. A large part of your audience communicates via this medium. All communication teams are striving for the attention of the fickle consumer. The result? Choose workflow experiments.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Why Journalistics? . What is your vision for what your blog can become? Journalistics’ Purpose.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. Why Journalistics? . What is your vision for what your blog can become? Journalistics’ Purpose.

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52