Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Back in 2012, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value, according to Global Finance magazine.

Financial 88

Financial Reputation Corporate Study 88

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

The Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Meritus Media Inc.,

Social Media 279

Social Media Strategy Pinterest Media 279

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Sales and Marketing are measured by their business impact, and PR will be, too. PR coverage has typically been measured by media outlet audience size. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Technology 56

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

The Proactive Report

MAY 8, 2017

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Meritus Media Inc., Meritus Media Inc.,

Social Media 140

Social Media Strategy Pinterest Media 140

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 139

Study Media Relations Media Measurement 139

Waxing UnLyrical

JULY 24, 2012

And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement. Katie Delahaye Paine (@kdpaine) June 12, 2012. You can get the full transcript of #measurePR for June 12, 2012 , if you like. Lee Odden (@leeodden) July 10, 2012.

Measurement 74

Measurement Tools Social Media Google 74

Shift Communications

SEPTEMBER 23, 2014

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. Christopher S.

Measurement 124

Measurement Analytics Social Media Data 124

Cision

MAY 9, 2016

And the only way to do this is by learning the right way to measure, choosing metrics based on your goals and using the right technology. Consider President Obama’s 2012 re-election campaign. While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Flack's Revenge

DECEMBER 11, 2018

I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). This is because social media is a channel and just one of many in the marketing mix.

Social Media 149

Social Media Marketing Media Facebook 149

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 11 for the last chat of 2012.

Pinterest 79

Pinterest Measurement Analysis Community 79

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. 2012, May 17). 2012, May 17). With consistent growth, even small numbers can become substantial over time. Stuffed giraffe shows what customer service is all about.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Solo PR Pro

APRIL 27, 2021

You can also ask questions about their goals and how they are measured, which will tell you a lot about their internal culture and what will be expected of you. This post was originally published on September 18, 2012 and has been updated for 2021. Figure out how much work is needed. The post Is That Client Worth Pursuing?

How To 110

How To Internal International Pitching 110

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Measure your share. Try to make sense of what you see and wonder about what makes the universe exist.

Reputation 48

Reputation Measurement Media Relations Agency 48

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Jason founded the agency in 2012 to help organizations propel themselves forward using the entire spectrum of public relations. Focus on the content. We’d love to hear from you….

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Waxing UnLyrical

FEBRUARY 21, 2012

Alan, who recently moved from CARMA to Fleishman-Hillard, talked about his new role, i.e. working on measurement in/with an agency as opposed to in measurement, and much more. ” And since Alan has also been on the client side, I asked him what it was like to go from being a client, to a measurement supplier, to an agency. .”

Measurement 66

Measurement Mobile Small Business Twitter 66

PRSay

OCTOBER 25, 2017

9 PD session “ Convergence + Conversion: How to Integrate and Measure Paid, Earned, Shared and Owned ,” panelists discussed how the pressure to be data-driven has influenced the content they’re focusing on. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging.

Social Media 119

Social Media Conference Media Corporate 119

Waxing UnLyrical

OCTOBER 16, 2012

I’m in San Francisco for the 2012 PRSA International Conference, and am speaking on measurement (to be precise, on working magic with measurement) from 8-9:15 am (PT). I’m on the road, so I’m going to make this short and sweet.

Conference 72

Conference Measurement Google Internal 72

Barokas

OCTOBER 21, 2020

Antifragile was introduced in Taleb’s 2012 book, Antifragile: Things That Gain from Disorder , in which Taleb explores, “opacity, luck, uncertainty, probability, human error, risk and decision-making in a world we don’t understand.” Rewards should be measurable and impactful, but they may look different than your usual parameters.

System 88

System Viral Strategy Survey 88

Waxing UnLyrical

SEPTEMBER 18, 2012

PR and social media measurement. speaking on PR measurement (one of my favorite topics!). 8, I’ll be in Orlando, Fla, conducting a day-long workshop at the Communication Directors Institute of the 2012 Expo of the National Association of REALTORS®. So here they are, in case you can make any of them: This Friday, Sept.

Conference 91

Conference Measurement Social Media Government 91

PR 20/20

JULY 9, 2019

In 2012, we launched Marketing Score. Performance: Historical performance in key areas that measure marketing success. Personalized, actionable marketing recommendations in minutes. This online assessment tool was designed to help organizations think critically about their marketing programs.

Marketing 66

Marketing Resources Technology Tools 66

Sword and the Script

NOVEMBER 8, 2016

That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. A Simple Measure of Marketing Many Businesses Miss. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging. This is not strategic. This is not clear thinking.

Strategy 117

Strategy Crisis Marketing B2B 117

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Time served is the typical measure of competence of PR. A version of the complete essay will form the basis of the final chapter of Exploring PR. Ralph Tench and I are finalising the manuscript for the fifth edition.

Storytelling 78

Storytelling Internal International Social Media 78

Waxing UnLyrical

SEPTEMBER 13, 2012

The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. 21, 2012 is available (just follow that link!). Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this.

Measurement 73

Measurement Print Analysis Journalism 73

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). Reason 3: Efficiency and Organization – “Sarah, do you have that press release from 2012 handy?”

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. 2012 had 110+ entries, 16,000+ votes, 3x our Twitter, 2x our FB and 20%+ increase to web #measurepr. What was it?

B2C 83

B2C B2B Measurement Twitter 83

Communications Conversations

OCTOBER 13, 2014

And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). How to measure your content (think beyond page views and social signals–think about “engaged time”, visitor loyalty and return visitors). They wanted to do what Oreo did.

Strategy 120

Strategy How To Guidelines Advertising 120

Waxing UnLyrical

SEPTEMBER 25, 2012

Andrew Grill (@AndrewGrill) September 18, 2012. Andrew Grill (@AndrewGrill) September 18, 2012. Julia Angelen Zunich (@JulesZunichPR) September 18, 2012. A1: Recently we released @ kred story a very rich view of your influence with analytics behind every panel #measurePR.

Analytics 81

Analytics Social Media Google Course 81

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. The Reputation Feedback Loop.

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

JUNE 12, 2013

Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. What Doesn’t Get Measured Is Still Important. Marketing, word-of-mouth, and online commentary are just a few examples. Public relations is another.

Customer Service 103

Customer Service Publicity Film Measurement 103

PRSay

JUNE 5, 2023

The closest comps are my 2019 TED Talk and my 2012 memoir, “ How to Be Black.” I’m not sure how to measure a trend, but something I’m seeing and feeling more is a desire to connect as authentically as possible to the places we visit. As we head into summer, do you have any travel and tourism trends to share?

Storytelling 60

Storytelling Tourism Travel Local 60

Waxing UnLyrical

OCTOBER 12, 2012

Smart PR measurement has a long way to go until it’s mainstream. (So So if you’re in/heading to San Francisco for the 2012 PRSA International Conference, I hope you’re coming to one of the measurement sessions, um, such as mine on Tuesday, 8 am PT. The world won’t come crashing down.

Social Media 100

Social Media Publicity Media Conference 100

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. The world has changed.”

Company 111

Company Media Journalism Report 111