Waxing UnLyrical

JULY 24, 2013

As a parent you feel relieved, empowered and thankful to have a doctor that is open to communicating with her patients online , instead of feeling left to blindly search on WebMD.com. If social media and blogs in the U.S Opportunity : The doctor-patient relationship (and quite frankly any relationship) relies on communication.

Social Media 76

Social Media Communications Healthcare Insurance 76

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. Jason Sprenger is the president of Game Changer Communications. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 85

Industry Media Technology Employee 85

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Consumer expectations, communication preferences and buying behaviors have changed forever.

Financial 98

Financial Conference Agency Resources 98

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. Thanks for participating, Frank! Are the social media waters still safe for marketing?

Social Media 149

Social Media Marketing Media Facebook 149

The Hoffman Agency

DECEMBER 5, 2022

The bustling world of public relations and communications is filled with people from all walks of life. This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. I secured a grad scheme placement with a technology-focused comms agency and thought I’d try it for a year … then stayed for seven.

B2B 36

B2B Tourism Creativity Technology 36

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” When you want to see press releases for the record, you don’t want blogs.

Study 138

Study Media Relations Media Measurement 138

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. By Dr. Thomas D.

Education 270

Education Government Policies Wikipedia 270

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. The post was about Path. Yeah, you remember Path. Yeah, that didn’t happen. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. And so is Penguin, Google’s back-link algorithm (combined in 2012). [By Alex Hoag]. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Consumer expectations, communication preferences and buying behaviors have changed forever.

Financial 52

Financial Conference Agency Resources 52

Prohibition

FEBRUARY 15, 2017

Naturally we’ll also be shaped by technology, I think the rise in virtual reality and our online profiles will become even more significant. The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. I think things will become far more targeted.

Hotels 86

Hotels Social Media Fashion Agency 86

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

MARCH 10, 2015

May 2012 : Facebook rolls out Promoted Posts for brand Pages. Here’s an example of my sharing one of SHIFT Communications’ posts about yesterday’s blog post: Attribution is important for finding Pages that shared content you liked. Vice President, Marketing Technology. Christopher S.

Facebook 60

Facebook Advertising Advertising Technology 60

Waxing UnLyrical

JULY 31, 2012

Ancita Satija (@ancitasatija) March 5, 2012. Mahant (@DKMahant) March 5, 2012. The Red Cross National Disaster Operations Center is modeled after Dell’s Social Media Listening Command Center , and uses Dell technology solutions and consulting services. EARTHQUAKEEEEEEEEEEE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Dushyant K.

Social Media 80

Social Media Media Fashion Twitter 80

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Measurement 56

Measurement Storytelling Data Technology 56

Beyond PR

APRIL 18, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Before that he was a sales director at T&L in 2012 and worked at Bicycling Magazine early on in his career.

Travel 40

Travel Media Sports Journalism 40

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I read this personal communication to a class of experienced emergency managers at the Leaders Academy at the FEMA Emergency Management Institute in Emmitsburg, Maryland. By Dr. Thomas D.

Education 100

Education Government Crisis Management Crisis 100

Prohibition

APRIL 2, 2017

At first the rise of internet, computers and connectivity helped to streamline admin, create new and measurable mechanisms and provide communicators with a more coherent way of working. In fact, as many of you already appreciate, that never truly represented what communications was all about. But, with any change comes challenge.

Social Media 48

Social Media Agency Consumer Fashion 48

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. While Snapchat hasn’t announced its plans for Vurb, one potential use for Vurb’s technology could be within Snapchat’s Discover section.

Video 54

Video Mobile Pinterest Advertising 54

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. So I’m not the kind of guy who says that you will be able to reach out and posthumously communicate with people… unless, of course, I thought that there was really a way to do something like that. I’m into social media and good at what I do, but this isn’t really complicated technology.

Social Media 78

Social Media How To Media Twitter 78

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. i] The model describes the different forms of communication between an organisation and its stakeholders. This resulting qualitative data was reduced through a process of factor analysis into a single index of communication management.

Communications 60

Communications Analysis Web Handbook 60

PR Conversations

OCTOBER 2, 2015

As I commented on a UK blog post titled VW: the self-inflicted scandal of the century (which is pretty good forecasting from a perspective of 2015), there are too many who pontificate – which my copy of the Oxford English Dictionary defines as pretending to be infallible and pompously dogmatic. Published 2012. Homer: Oh, come on Lisa.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Karen Freberg

DECEMBER 30, 2019

Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. Opportunity to collaborate in a variety of different ways from guest blog posts, being part of #AdobeInsiders, and much more! We welcomed a new member in Scott in 2012 when Kristin got married (finally have a brother!)

Social Media 56

Social Media Conference Travel Internal 56

Beyond PR

MAY 12, 2017

Launched in April 2012, Google’s Penguin update was aimed at sites which spammed search results. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

MAY 12, 2016

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The marketing services industry is in a state of flux. 3) Find Tech-Savvy Firms. 4) Demand That Digital Is Ingrained in Their DNA.

Agency 40

Agency Marketing Financial System 40

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. It involves effective verbal and nonverbal communication, the ability to note distinctions among others, sensitivity to the moods and temperaments of others, and the ability to entertain multiple perspectives. Doctor Spin | The PR Blog. 2012, October 31).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Communications Conversations

JULY 19, 2018

Back in 2009-2012, when social, search, mobile and other channels under the digital umbrella were less mature, specializing in one of those disciplines seemed like the way to go, and that was the advice from career experts. Would you recommend a career in social media to today’s young grads? I’ve thought a lot about this lately.

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

SEPTEMBER 22, 2015

On the contrary, subjects stressed the increasing difficulties in setting out on a PR career path in Italy, with accelerated requirements for both traditional and newer skills, plus a business understanding for the different branches of communication. An assertion that digital communications adoption comes easier to women than men.

Interviews 40

Interviews Enterprise Corporate Internal 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Building new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122