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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Referenced in this post: 2012.

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8 Ways to Make Your Press Release More Effective

Cision

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. In a 2012 study of medical research press releases, 25 percent were determined to be embellished. In 2016, communication has many more moving parts. In 2016, communication has many more moving parts. Brutal Honesty. Empathy for your audience(s).

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4 Gifts Managing Your Own PR Provides

Cision

Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results.

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10 skills the PR pro of the future will need (revised)

Communications Conversations

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. I think I whiffed on the “mobile” skill set in 2012.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

2012, May 17). Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website. PR Resource: How To Write a 1-Page Strategy Keep it clean. Stuffed giraffe shows what customer service is all about. link] Nordstrom. Business Plus. Tindell, K.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. As election 2016 showed, social media has arrived as a primary news source. Organize before you write. PR will embrace paid media.

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