Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

OCTOBER 13, 2016

That’s up from just 9 percent in 2008 and 14 percent in 2012. Find out now by reading Cision’s Top 100 2016 Election Journalists, Editors and Media Influencers ! Political junkies, news hounds and commuters around the country are tuning into this election season with their iPhones and earbuds.

Policies 120

Policies Analysis Television Survey 120

Cision

DECEMBER 23, 2015

You’ve Set Yourself Up for a Great 2016. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ). Knowing how to write a press release means you’ve amped up your corporate communication skills, which is useful in everything from writing emails to clients to sales presentations. Managing your PR takes work, that’s true.

Employee 120

Employee Pitching Writing Content Marketing 120

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. In 2012, LG wanted to show the world how lifelike its new range of IPS monitors was, so they put a series of nine monitors on the elevator floor. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today.

Film 131

Film Viral YouTube eBook 131

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 2016 Skills of the PR pro of the Future. Sure video production skills are still in demand in 2016. I think I whiffed on the “mobile” skill set in 2012.

Analytics 60

Analytics Instagram Mobile Employee 60

Stephen Waddington

AUGUST 3, 2017

Take-up of fixed broadband in the home has increased since last year; more than eight in ten (82%) households now have a fixed broadband connection, compared to 79% in 2016. The proportion of households with fixed telephony (82%) and mobile telephony (96%) remained relatively stable in 2017. #2 2 Over the top television. 3 Box set Britain.

Report 100

Report Communications Analysis Television 100

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. As election 2016 showed, social media has arrived as a primary news source. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Communications Conversations

NOVEMBER 9, 2018

Back in 2016, this was actually a somewhat progressive concept. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. Fast forward to 2018–nothing has changed.

Facebook 74

Facebook Brand Branding Social Media 74

Beyond PR

JUNE 9, 2017

Since 2012, the study has evolved. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 66

Comparison Study Retail Financial 66

Doctor Spin

APRIL 17, 2023

2012, May 17). 2012, May 17). They also issued Joshie a Ritz-Carlton ID badge and made him an honorary member of the Loss Prevention Team. Stuffed giraffe shows what customer service is all about. link] Nordstrom. In 1975, a customer returned a set of tires to Nordstrom, even though the store had never sold tires before. Business Plus.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Practical Law Construction

AUGUST 23, 2021

To take Brazil as an example, following in the footsteps of the 2012 London Olympics, the Rio 2016 Olympic Games implemented dispute avoidance and resolution provisions in 35 of the key contracts as part of the Games. The use of dispute boards, while fairly recent, is on the rise in Latin America.

Construction 52

Construction Government Engineering Trends 52

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment. A version of the complete essay will form the basis of the final chapter of Exploring PR.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

APRIL 5, 2016

1.038 billion in January 2016, to be exact. Organic reach has declined from 16 percent in 2012 to 2 percent. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience. Facebook has over 1 billion active daily users. Notice that is daily users and billion with a B. users, it’s 40 minutes!

Advertising 120

Advertising Advertising Facebook B2C 120

Beyond PR

MAY 26, 2017

Since 2012, the study has evolved. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 49

Comparison Retail Study Tools 49

PR 20/20

SEPTEMBER 8, 2021

We became HubSpot’s first Solutions Partner Program agency in 2007, published The Marketing Agency Blueprint in 2011, introduced Marketing Score in 2012, launched Point Pricing in 2013, released The Marketing Performance Blueprint and Marketing Growth Hackathon® in 2014, created Marketing Artificial Intelligence Institute in 2016, and brought the Marketing (..)

Financial 98

Financial Conference Agency Resources 98

Beyond PR

OCTOBER 28, 2016

Hopefully, institutional investors are not texting-trading while driving, but the results from the 2016 Shareholder Confidence 365 Study indicate they look up from their Bloomberg Portal once in a while. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors.

Mobile 40

Mobile Study Construction Retail 40

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. I’ve written a story at least once a week since 2012 when I walked into the University of Wisconsin-Whitewater’s independent, student-run newsroom unannounced asking for an assignment.

Meeting 81

Meeting Automotive Media Transportation 81

Beyond PR

DECEMBER 2, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors.

Study 40

Study Social Media Retail Media 40

Solo PR Pro

AUGUST 31, 2021

In 2012 when her day job restructured, Meredith was laid off. Between 2016 and 2018, her business was in a state of flux as she made the move from Atlanta, where the majority of her clients were, to New York. Meredith’s advice for other solopreneurs. Like any solopreneur, Meredith has seen her share of ups and downs.

Meeting 98

Meeting Real Estate Energy Agency 98

Beyond PR

OCTOBER 13, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors.

Study 40

Study Retail Print Survey 40

Beyond PR

SEPTEMBER 30, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors.

Study 40

Study Trade Shows Retail Financial 40

Reputation Us

OCTOBER 18, 2016

So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers. While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. When will you communicate your message?

Reputation 60

Reputation Communications Financial Internal 60

Communications Conversations

JANUARY 2, 2020

I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. Then, in 2012, I started posting pics on Instagram. Nothing more. From there, I quickly noticed this thing called Twitter blowing up.

Social Media 78

Social Media Media LinkedIn Instagram 78

Beyond PR

MAY 12, 2017

Since 2012, the study has evolved. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 40

Comparison Study Retail Financial 40

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

Beyond PR

SEPTEMBER 15, 2016

Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors.

Study 40

Study Exercises Energy Retail 40

ISEBOX

JANUARY 8, 2016

Being that we are in 2016, it’s time to consider these 5 reasons why your organization needs a cloud based media center to help you automate communications, and what you should be looking for in a partner: Reason 1: Get Found – Your company is now a publisher. And, once a journalist sees all the content they need in one location?

Media 79

Media Analytics Technology Corporate 79

Beyond PR

MAY 5, 2017

Since 2012, the study has evolved. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 40

Comparison Financial Study Retail 40

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Let’s hear it for the ladies!

Internal 40

Internal International Case Study Web 40

Practical Law Construction

SEPTEMBER 18, 2020

JDC’s dispute with Erith related to hard landscaping work that it had carried out on the London Olympic Park way back in 2012. JDC went into administration on 21 June 2012, and liquidators were appointed in 2013. An agreement was reached with funders in 2016 and an adjudication was commenced in 2018.

Construction 52

Construction Policies Insurance Insurance 52

Sword and the Script

APRIL 10, 2018

That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. For example, in 2010 or so, a decent press release could create an impressive digital footprint, search engine visibility and drive substantive referral traffic. million.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

PR 20/20

SEPTEMBER 8, 2021

We became HubSpot’s first Solutions Partner Program agency in 2007, published The Marketing Agency Blueprint in 2011, introduced Marketing Score in 2012, launched Point Pricing in 2013, released The Marketing Performance Blueprint and Marketing Growth Hackathon® in 2014, created Marketing Artificial Intelligence Institute in 2016, and brought the Marketing (..)

Financial 52

Financial Conference Agency Resources 52

Konnect Agency

APRIL 16, 2020

If you hadn’t been paying attention to digital marketing before now, then the fact that worldwide traffic to online entities is quickly approaching an increase of 40% due to shelter in place orders should be enough to force you to get with the program.

Instagram 40

Instagram Facebook Advertising Advertising 40

Communications Conversations

MAY 5, 2016

Maybe I had gotten a bit *too* focused on our millennial audience in 2016. You’ve been blogging at shishkabobgirldad since 2012. Let’s get to the tough questions: What’s the best TV show you’ve watched in 2016 so far? You’re also a fellow blogger! And what are your top three series of all time?

LinkedIn 60

LinkedIn Education Agency Blogging 60

Beyond PR

APRIL 28, 2017

Since 2012, the study has evolved. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Beyond the IR website, we asked about earnings calls, annual reports, news releases and overall transparency. From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget.

Comparison 45

Comparison Construction Study Retail 45

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: PRWeek took a look at some of the best IWD 2015 campaigns; even if it’s too late for 2016 (for inspiration), there’s always next year! International Women’s Day: 6 Creative Marketing Ideas To Celebrate. Please share in the comments below.

Internal 40

Internal International Case Study Banking 40