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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

2011: “According to a 2011 survey, only 4% of corporate directors consider marketing an important type of experience for a board member, as opposed to 47% who believe finance experience, for example, is important (National Association of Corporate Directors 2011).”

Marketing 140
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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 108
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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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The 1?Page PR Strategy

Doctor Spin

The book, published in 2011, clearly distinguishes between what constitutes a good strategy and what falls into the category of a bad strategy. The 1‑Page PR Strategy focuses on how to win. 1 Rumelt, R. Good Strategy, Bad Strategy: The Difference and Why It Matters. Crown Business. 3 Rumelt, R. Crown Business. Identifying bad strategy.

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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. As a final note, he adds: "Corporate communications teams have always been our heroes at Presspage.

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Sales Development Representative

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive was founded in 2011 and is headquartered in Silicon Valley. Beneficial experience: data services, SaaS, or marketing technology. Experience in the PR or Communications industry a plus. About Onclusive.

Software 150
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Sales Director, West

Onclusive

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Onclusive was founded in 2011 and is headquartered in the San Francisco Bay Area. For more information or to apply for this role please contact jobs@onclusive.com. The post Sales Director, West appeared first on Onclusive.

Software 150