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The Silicon Valley Watcher to publish on PressPage

Presspage

He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. Corporate communications is no longer a one-way broadcast process, that follows a linear publication process: from press release - wire service - newspaper / broadcast conversion - to audience consumption. Press release!

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. Daria launched Steigman Communications in 1989. Sometimes you have to write about mold.

Meeting 98
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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 108
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. Consumer expectations, communication preferences and buying behaviors have changed forever.

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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. The Crisis Information Gap. Comprehensive View of Discussion.

Crisis 158
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Bring engagement data to your media lists with Top Authors Leaderboard

NewsWhip

It’s also an indication for us of whether the articles that they write in the future will be either a threat or have a positive benefit for us.”. Paul Quigley is CEO of NewsWhip, a technology that empowers helps the world’s leading publishers and brands to predict and understand the stories that will engage their audiences.

Data 120
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7 Ways Marketers Can Get Creative With Compliance

Contently - Strategy

When Steve Jobs died in 2011, the Times had a 3,500-word article up within an hour. While covering Jobs’s death, for instance, the writing started in 2007. Mastering the content approval process isn’t as fulfilling as writing an important longform article, but it’s important nonetheless.