ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

PRSay

MAY 9, 2023

A case in point is the brand S’well. In 2011, Oprah included the first batch of S’well’s elegantly designed, insulated water bottles on her list of favorite things. It’s unlikely that any amount of paid advertising would have built the same value for the brand. EMV is starting to sound like a reincarnation of AVEs.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Cision

MARCH 21, 2016

Pew Research Center found that the number of Americans using smartphones increased from 35 percent to 64 percent between 2011 and 2015. They must reconsider how they create, distribute and pitch their thought leadership. What impact does this have on communication professionals? This explains why almost half (48.9 Native Advertising.

Trends 120

Trends Mobile Media Print 120

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 193

Financial Reddit Advertising Advertising 193

PRSay

JANUARY 6, 2021

Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Audiences, craving authenticity, are calling out brands when they smell hypocrisy. Right now, that advice is more crucial than ever as we begin 2021. Black Pride.

Communications 199

Communications Viral Fashion Public Affairs 199

Solo PR Pro

MAY 14, 2021

After experiencing a bit of career burnout, Kahshanna started looking outside the entertainment industry to find her next move, eventually discovering her passion for helping niche brands love and embrace their story. This eventually led to the launch of Kissing Lions Public Relations in 2011. A serendipitous moment: Naming the agency.

Meeting 105

Meeting Training Study Film 105

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We will, in large part, continue to function independently.

Financial 98

Financial Conference Agency Resources 98

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Stern + Associates

NOVEMBER 2, 2023

While at Google, Lecinski wrote the bestseller, “ Winning the Zero Moment of Truth ” (Vook, Inc, June 2011), an indispensable playbook for marketers who are looking to understand and leverage the digital landscape to capture consumers’ attention and influence their decision-making process. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

Doctor Spin

APRIL 17, 2023

In 2011, a Twitter user jokingly tweeted to Morton’s Steakhouse asking if they could meet him at the airport with a steak when he landed. 2011, August 19). This policy encourages customers to try products without fear of commitment and builds trust with the brand. Morton’s Steakhouse.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PRSay

OCTOBER 8, 2021

In January 2011, Facebook Live debuted, Perry’s tour sold out in minutes and, suddenly, celebrities, politicians and world leaders all wanted to use the platform to speak directly to this audience. Only in the past few years have I seen brands come around to this. But somehow, people heard about it. Using content marketing.

Creativity 179

Creativity Facebook Technology Employee 179

Communications Conversations

MARCH 29, 2019

To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum. Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont).

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. We will, in large part, continue to function independently.

Financial 52

Financial Conference Agency Resources 52

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. Craig Mackey – Deputy Commissioner of the Metropolitan Police since 2011 and Acting Commissioner during the Westminster terrorism attack. Merlin Entertainments Plc: responsiveness, relevancy and transparency.

Publicity 118

Publicity Corporate Reputation Community 118

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. It’s a work in progress.

Government 103

Government Education Print Ethics 103

PRSay

APRIL 19, 2023

Souza captured some of the most iconic images of the Obama presidency, including the photo of the president and his national security team in the Situation Room receiving live updates during the raid on Osama bin Laden’s compound in May 2011. People can recognize an authentic photograph from a staged one.

Travel 68

Travel Tourism Storytelling Newspapers 68

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. The third pillar focuses on our own brand and reputation. It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Ishmael's Corner

FEBRUARY 3, 2015

The odometer on our SlideShare — we’ve posted six decks since 2011 — just passed the 100,000 views mark, not too shabby for a communications consultancy that works behind the curtain. While consumer brands use SlideShare, its marriage of in-depth content and social make it a natural for B2B companies. Don’t be Dull.

Social Media 60

Social Media Storytelling B2B Media 60

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. Sign up here.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave.

Community 95

Community Communications Case Study Customer Service 95

Communications Conversations

MAY 1, 2015

It’s why Jack realized long ago – 2011 to be exact – that he needed help. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. American Family already has a mature and successful social media program at the brand and agent level.

Social Media 60

Social Media Media Twitter Insurance 60

PR Breakfast Club

AUGUST 3, 2014

Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21 st century. A perfect example of this took place in 2011 when BlackBerry experienced a worldwide shortage.

Reputation 68

Reputation Education Instagram Social Media 68

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Source: Mushroom Networks ).

YouTube 54

YouTube Video Web SEO 54

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. In fact head to Google, or any other search engine, and type the name of your favourite brand of tea or coffee. People have always talked about organisations and brands. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Stephen Waddington

NOVEMBER 19, 2017

Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. 11 Leadership becomes social. Around 250 people have graduated from the scheme since 2011. What is your brand’s purpose and role in society? 19 Fake news and brand misplacement.

Publicity 164

Publicity Ethics Data Community 164

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. We talk to real people doing real work in content marketing, representing some of the world’s best brands. Even though women are more apt to share and engage with brands in social media, female thought leaders don’t receive the recognition they deserve. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

ZudePR

DECEMBER 30, 2016

3: #AskGaryVee: One Entrepreneur’s Take on Leadership. 5: Different: Escaping the Competitive Herd by Youngme Moon (2011) £11.99. Be a reverse-positioned brand. Reverse brands defy augmentation trends in product categories and say no (deliberately and without apology) where others say yes. Be a hostile brand.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

JUNE 6, 2016

MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: 28: Ted Rubin (New York, US) ​ Ted is a leading social marketing strategist, keynote speaker, and brand evangelist.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JULY 17, 2015

As of 2011, the BLS reported that only 8.7 While the publication’s effort to celebrate PR leadership and their innovation year after year is notable, it’s hard to ignore the lack of diversity on the front cover, which featured the most senior leaders at the top 13 agencies by revenue and the top two agencies by revenue growth in 2013.

Agency 40

Agency Report Training Leadership 40

Contently - Strategy

MAY 20, 2019

Worse still, Burger King just made a video about all these things existing—the brand didn’t bother to say anything meaningful about any of them, other than “letting its customers know that it is okay to not be okay,” as president and chief executive Paul Gionfriddo told CNBC. I can’t do this anymore.

Marketing 111

Marketing Guidelines Video Brand 111