Waxing UnLyrical
DECEMBER 31, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!
PRSay
SEPTEMBER 7, 2023
In 2010, she launched what became a Peabody Award-winning initiative, “ The Race Card Project ,” which fosters conversation among individuals about their differences. This is useful in stoking conversation and it is also useful in kickstarting almost any kind of writing exercise. A book based on the project is out in January.
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Sword and the Script
NOVEMBER 12, 2016
Additional recommended reading: Anecdote: How to Define a Market Opportunity. He writes that social science suggests buyers are motivated by goals in the pursuit of choice: “In the world of traditional marketing and sales, much of the focus has been on attempting to understand the “buying process”, or of late, the “buyer’s journey.”
Buzzstream
JANUARY 17, 2018
This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. To simply put it: Repurpose the content. peaked in 2013, at 242 million units sold.
PR Job Coach
MARCH 23, 2010
On Saturday, March 18, 2010, I had the honor and pleasure of speaking to about 80 newly and soon-to-be minted public relations professionals at a regional PR student conference at San Jose State University The theme of the conference was "Surviving in the Public Relations Industry." Thank everyone regardless of how large or small the help!
Bianchi Biz Blog
AUGUST 8, 2022
I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so.
Sword and the Script
NOVEMBER 8, 2022
As I write this the brand most exposes to misinformation risk include Tesla, JP Morgan, Coca-Cola, McDonald’s and Disney. In 2010 he signed the Giving Pledge and made numerous contributions to secondary and post-secondary education institutions and others, many of which have programs and facilities named in his honor.
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